How to adjust SEO strategy to Google’s new SERP ad layout

Google’s recent changes to their search results pages threw paid search marketers for a loop, but what about organic search practitioners? Columnist Dan Bagby discusses the impact on SEO.

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Google warns site owners their site is not mobile-friendly in mobile search results

A month before the Google mobile-friendly algorithm boost, Google starts issuing new warnings to site owners.

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First-page minimum bids continue to rise in wake of Google desktop SERP changes

Columnist Andy Taylor discusses AdWords bidding trends following Google’s move to eliminate right-rail ads and show four top-of-page ads for some queries.

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The real impact of Google’s new paid search ad layout on organic search

We’ve heard a lot about how Google’s changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.

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Google developing keyboard for iPhone in hopes of boosting search volumes [report]

Keyboard part of a larger strategy to boost engagement with search on mobile devices.

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Google’s right-side Adpocalypse: What really happened (DATA)

When Google changed its SERP display last month to eliminate ads in the right rail, many search marketers panicked. Now that the change has been live for a while, columnist Larry Kim looks at the data to determine what, if any, damage occurred.

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How advertisers should repond to fewer ads showing on Google

Google recently changed the way ads are displayed on search engine results pages, so how can you make the most of this change? Columnist Frederick Vallaeys lays out some options.

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Google Agrees To Complicated Worldwide “Right To Be Forgotten” Censorship Plan

Google will ensure those within a country where a RTBF request was granted cannot find censored content, regardless of what Google edition they use.

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Google’s Take On The Recent Changes To The Results Page

Google recently removed ads from the right-hand side of its desktop search results. Columnist and Googler Matt Lawson weighs in on how it might affect your accounts.

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Google: AMP Not Yet A Search Ranking Signal

In December, Google said AMP might become a ranking signal. It is not yet, but it still may become a ranking factor when it is more widely launched.

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