Google Penguin looks mostly at your link source, says Google
When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part, but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site.
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Google labels your links, such as “footer” or Penguin-impacted
Google’s manual action team has access to look at a page’s link labels and may use that to dig deeper into the site’s activities.
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AMP is one year old and growing fast, will it ultimately trump responsive design?
There are now 600 million AMP pages on 700,000 domains.
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Report: Number of Google organic blue links results drops from 10 to 8.5
Searchmetrics released their 2016 study on universal and extended search results showing some surprising changes in the Google user interface and results.
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PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
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Google Home responding with featured snippets
Ever wonder how Google Home will source, aka link to, the website it pulls the answer for your queries from? This video shows it off.
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Google and Progressive Web Apps: the mobile experience and SEO
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
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How mobile has changed the way we search, based on 10+ years of eye-tracking studies
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.
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Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
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Authority & link building with real-time Penguin
Google recently released Penguin 4.0, and the Penguin filter now updates in real time. Columnist Marcus Miller explores what this means for SEO and link building.
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The myth of the duplicate content penalty
There is a lot of confusion surrounding how Google handles duplicate content, but columnist Patrick Stox aims to clear it up once and for all.
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Google says Penguin recoveries have started to roll out now
Have you been waiting two or more years to recover from your Penguin penalty? Google said the recoveries are starting now.
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Google Penguin doesn’t penalize for bad links – or does it?
You technically no longer need to use the disavow file to help fix your Google Penguin issues – here is why.
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The four pillars of the future of SEO
What does the future of search engine optimization have in store for us? Columnist Pratik Dholakiya looks at recent trends to explain the direction our industry is headed in.
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Google: AMP will override app deep links for the foreseeable future
Even if your user downloads your app, which has app indexing deployed, Google will show them the AMP page over your app page.
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Case study: JavaScript blocking Google’s view of hreflang
Contributor Sam Gipson troubleshoots issues with a client’s hreflang implementation, testing to see if JavaScript elements might interfere with Google recognizing these tags.
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Google adds new schema named “Science Datasets” for marking up scientific or government data
A new Google pilot program now allows publishers to describe CSV and other tabular datasets for scientific and government data.
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Local Search Advantage: SEO, Linkbuilding, Voice Search, Mobile Wallets & More
SMX East workshop on Monday takes a deep dive into all things local search.
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Google updates Penguin, says it now runs in real time within the core search algorithm
The latest announced release, Penguin 4.0, will also be the last, given its new real-time nature.
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Google AMP error report in Search Console scans for errors differently now
You may see more or less AMP errors in your Google Search Console report. No need to worry, it was an internal change and does not impact ranking or indexing.
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