Google to add presidential, senatorial & congressional election results directly in search
YouTube will also air live coverage of the elections starting at 7:00 p.m. ET on November 8.
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Google begins mobile-first indexing, using mobile content for all search rankings
While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results.
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Google tests a “back to top” button in the mobile search interface
Check out this new Google user interface test where Google shows a button to jump the mobile searcher back to the top of the search results page.
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Opinion: Google is biased toward reputation-damaging content
Why does reputation-damaging content seem to appear so quickly in Google’s search results? Columnist Chris Silver Smith outlines his theory on why Google’s algorithm can give negative content greater ranking ability than it deserves.
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Google creates its own antitrust woes with poor communication over search listings
Have an issue with your listings in Google? Getting an official answer might be tough. And when that happens to a Google competitor, as it did with ProtonMail, it could come back to harm Google’s defense from antitrust charges.
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8 ways SEO has changed in the past 10 years
How has the search landscape changed over the last decade? Columnist Jayson DeMers explores the biggest shake-ups over the last 10 years and their impact on search engine optimization (SEO).
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Report: AMP causing monetization frustration among some news publishers
Some publishers, such as CNN and The Washington Post, are having good experiences, however.
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Google’s virtual game changer: Leveraging 360 VR video & image optimization for SEO
Contributor Brian Ussery notes that as global search interest in VR skyrockets, Google has quietly made 360-degree VR videos and images accessible across devices and optimizable for organic search.
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Why crawl budget and URL scheduling might impact rankings in website migrations
You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
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Google’s HTTPS algorithm still only looks at the URL to give ranking boost
Believe it or not, insecure web pages can still get the HTTPS ranking boost.
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How Google uses machine learning in its search algorithms
Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain.
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Google Flights now shows expected airfare cost increases & filter for hotel discounts
During the coming weeks, Google Flights will also roll out email notifications to alert users when prices expire for tracked flights or routes.
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Google on what’s important for 2017: Machine learning, AMP & structured data
We asked Google’s Gary Illyes what SEOs and webmasters should think about as this year closes.
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What are Google’s Gary Illyes’ favorite ranking signals?
Gary Illyes from Google loves Penguin, Panda and localization algorithms.
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Google launches new AMP testing tool
Check out the new AMP testing tool in the Google Search Console, it combines AMP and structured data errors with a live preview.
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Google to divide its index, giving mobile users better & fresher content
Currently, Google has a single index of documents for search. Google’s Gary Illyes announced they plan on releasing a second search index, mobile and desktop – with mobile being the primary.
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Google Search Console removes sitelinks demotion feature
After 9 years, Google has decided to drop the Sitelinks demotion feature from the Google Search Console.
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Google says Penguin 4.0 roll out now complete
If you haven’t seen a Google Penguin recovery by now, you may still need to do some link clean up. Google Penguin 4.0 is now fully rolled out.
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Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
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Google looking at how to measure brand awareness for search
Will Google ever give sites credit for brand name mentions or citations without an actual link? Gary Illyes from Google said Google’s UX team is looking at ways to measure brand awareness.
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