Weathering the Google storms
Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for improvement.
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The best-kept AdWords secret: AMP your landing pages
Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates.
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Change to AdWords Enhanced CPC removes bid cap to account for location & audience
The change could impact campaigns differently depending on campaign type.
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Google just released verified customer reviews: 3 ways to come out on top
Customer reviews play an important role in the success or failure of a business, and Google has always been a great place to look for them. Following the release of verified customer reviews, here’s how you can use them to come out on top of the competition.
3 tactics we’re using for Answer Boxes
The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips.
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5 most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
5 ways SEO experts say you should optimize for RankBrain
It may be difficult to optimize for RankBrain, but that doesn’t mean it’s impossible. Here, columnist Nate Dame has gathered wisdom from some of the top voices in the search industry.
The post 5 ways SEO experts say you should optimize for RankBrain a…
New Google pilot tests Shopping ads on the Display Network
Ads will start appearing first on fashion and home design sites.
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Should Google be more transparent with its updates?
Most of Google’s algorithm updates nowadays are unconfirmed and unannounced, leaving website owners and SEOs guessing as to what caused a change in ranking and what they can do to fix it. Does Google owe it to its users to be more transparent?
Google rolls out similar audiences for Search and Shopping
Now out of beta, similar audiences for Search enables advertisers to target users searching for the same kinds of things as recent site visitors.
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6 key paid search trends from Merkle’s Q1 2017 report
Here’s a look at what’s happening with Shopping ads, expanded text ads, device bidding and more.
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Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains
The settlement stems from a case that dates back to 2008 about Google ads showing on error pages and parked domains.
The post Advertisers get claim notices for Google’s $22.5M settlement over ads on parked domains appeared first on Search Engine Land.
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Keyword tiering: A systematic way to juggle your AdWords priorities
Columnist Jacob Baadsgaard explains how assigning paid search keywords into different tiers based on performance allows search marketers to quickly make adjustments that can have a huge impact on their business.
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Google sets machine learning loose on new ‘Smart’ display campaigns
Automation take over essentially every aspect of this new campaign format.
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Here’s a script that copies audiences to all your campaigns
Columnist Daniel Gilbert of Brainlabs shares a nifty shortcut for replicating audiences across campaigns.
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Part 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
The post Part 2 of 2: How Google lea…
Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels
According to Google’s latest update, a quick search will bring up an “all-star lineup of content” from pro sports teams across the US and Canada.
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Google did not ban Infowars; did rescind quality example using an Infowars article
Infowars article was used to help illustrate how quality raters might judge content, but raters have no power to censor, ban or penalize pages.
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Now you can log into multiple Google Merchant Center accounts with the same email
The change greatly simplifies user access for Shopping feeds and other Merchant Center programs.
The post Now you can log into multiple Google Merchant Center accounts with the same email appeared first on Search Engine Land.
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Are AdWords advertisers about to get a lot more Quality Score reporting metrics?
A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts.
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