Google book search now includes audiobook results
Search results will show books available on audiobook apps.
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LaterPay offers first paywall platform for AMP pages
The German-Swiss payment infrastructure provider allows readers to maintain a running tab of per-article charges until a threshold is met.
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Google adds a donate button directly into search for US-based nonprofits
Google says it started with organizations that have opted in via its Google for Nonprofits initiative and hopes more nonprofits will join.
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Auction Insights 3: The final script
Columnist Daniel Gilbert shares his updated Auction Insights script, which helps you keep track of what your competitors are doing.
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The changing SERP: Understanding and adapting to dynamic search results
Search results have become more personalized and dynamic over the years, creating a more challenging SEO environment for search and content marketers. But columnist Jim Yu shows how these changes can create opportunities for those willing to do the wor…
Google Trends now shows data for YouTube search, Google Shopping, News search & Image search
Google says it aims to open up more data to show what’s being searched around the world.
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Google launches new Google Finance features in search and drops the portfolio feature
Check out the new Google Finance, which means many will lose the “portfolio” feature in the old Google Finance.
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Coming to terms with fake reviews
In the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic — yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake…
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Google’s new #SmallThanks Hub automatically creates digital & printed marketing assets for SMBs
Using content pulled from Google reviews, businesses with verified Google listings can create posters, social media posts, window clings, stickers and more.
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Google’s all-new, quite counterintuitive guide to ad testing
The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
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Google beefs up mobile shopping results for the holidays, adds more product info & buying guides
Google has also released search trends around Black Friday and Cyber Monday-related search queries.
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Is the featured snippet bubble bursting?
What’s going on with featured snippets? Columnists Brian Patterson and Chris Long share data which suggests that Google may be testing a reduction in SERP answer boxes.
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Private blog networks: A great way to get your site penalized
Columnist Kevin Rowe explains what private blog networks (PBNs) are, how to identify them, and why you should steer clear.
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Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing
The new features are all available in the new AdWords interface.
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Google will require AMP and canonical pages to match as of February 1, 2018
Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results.
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How to steal the competition’s best keywords: A 3-step guide
Why invest so much into keyword research when your competitors have already done the work? Columnist Jacob Baadsgaard explains how to use competitive research to inform your paid search keyword strategy.
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Report: Smart speaker owners increasingly using them instead of typing or swiping
Survey respondents also showed openness to buying assistant devices from Facebook and other companies that don’t currently offer them.
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Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
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Google aims to make apps for Google Assistant more functional and discoverable
It also enables users to start a task on Google Home and complete it on a smartphone.
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Google Maps gets brighter UI, new category icons and more color-coding
Changes designed to make it easier to find relevant content and destinations.
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