Getting the most out of Google’s new sitelinks
Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look.
The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Our ‘Ultimate Guide to Google Penalties’ launches today
Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance.
The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights
Advertisers can see how long it takes users to convert after clicking on an ad.
The post AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to capture urgent leads with call-only ad extensions
Say more with your call-only ad copy! Columnist Allen Finn discusses how you can leverage callout extensions to earn more calls from prospects in a pinch.
The post How to capture urgent leads with call-only ad extensions appeared first on Search Engin…
Google now has 50M Local Guides adding content to Google Maps and Search
The number of Guides has grown by 10x in just one year.
The post Google now has 50M Local Guides adding content to Google Maps and Search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords rolls out new interface to all advertisers
The new experience touts speed, upgraded visuals, more management tools.
The post AdWords rolls out new interface to all advertisers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
‘High-quality content’ tips from Google’s own style guides
To meet Google’s standards for content that deserves a high rank, contributor Brian Ussery suggests following the guidelines the search giant has set for its internal content creators.
The post ‘High-quality content’ tips from Google’s own style guides appeared first on Search…
Please visit Search Engine Land for the full article.
UPDATED The AdWords 2x budget change: Considering the potential impact
There are still many questions about how this sudden change will affect ad delivery and spending.
The post UPDATED The AdWords 2x budget change: Considering the potential impact appeared first on Search Engine Land.
Please visit Search Engine Land fo…
Placed introduces offline attribution for paid search campaigns
An early test delivered 4x return on ad spend when store visits reported.
The post Placed introduces offline attribution for paid search campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Answer engine JustAnswer now uses bots to route questions to human experts
The use of bots to qualify questions or leads, which are then handed off to experts or reps, may be the optimal chatbot use case.
The post Answer engine JustAnswer now uses bots to route questions to human experts appeared first on Search Engine Land…
Danny Sullivan joins Google, leaves advisor role at Third Door Media
Search industry veteran journalist begins new role at Alphabet’s core business division on October 9
The post Danny Sullivan joins Google, leaves advisor role at Third Door Media appeared first on Search Engine Land.
Please visit Search Engine Land f…
5 ways to capitalize on Google Tag Manager
If you haven’t taken advantage of Google Tag Manager, now may be the time to get started. Columnist Stela Yordanova outlines five ways to utilize GTM to help you improve your marketing results.
The post 5 ways to capitalize on Google Tag Manager appea…
Google extends olive branch to publishers, lays out new focus on subscriptions
The corporate-level commitment to subscription programs comes as executives acknowledge the challenges publishers have been facing.
The post Google extends olive branch to publishers, lays out new focus on subscriptions appeared first on Search Engine…
Google announces AdWords daily budgets can overspend by 2x, automatically
While advertisers won’t be on the hook for overages, the real question is why are daily budgets still the only option?
The post Google announces AdWords daily budgets can overspend by 2x, automatically appeared first on Search Engine Land.
Please vis…
Audiences to employ for extra online marketing bang!
Which audience lists are you using to amplify your paid search efforts? Columnist Mona Elesseily shares some of her favorites.
The post Audiences to employ for extra online marketing bang! appeared first on Search Engine Land.
Please visit Search Eng…
Are Home Service Ads the death of home-based businesses on Google?
Google is expanding their Home Service Ads across more and more cities in the US, and some home-based business owners are worried. Columnist Joy Hawkins explains how this move impacts these businesses and what they can do to combat a loss of local sear…
How to optimize your ad campaigns for consumer behavior on Facebook and Google
Facebook and Google are now the go-to channels for marketers wishing to attract users and user attention, with businesses putting aside huge budgets to reach audiences on these platforms. Both have influenced how users search for information online and respond to advertising, in ways that marketers need to be aware of and adapt to in order for their advertising campaigns to be a success.
Google test surfaces user data for publishers as part of new Insights Engine Project
Several new initiatives are aimed at bringing machine learning into publisher products and offering solutions for driving subscriptions.
The post Google test surfaces user data for publishers as part of new Insights Engine Project appeared first on Se…
2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
The post 2017 growth hacks: Increase CTR by monitoring competitive offer…
Moving to HTTPS? Don’t miss this unique opportunity!
Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS — and that webmasters can take advanta…