Research: Google local algorithm uses 2:1 clustering formula
Study identifies Local Pack results distance pattern.
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Google officially rolls out ‘More results’ search button on mobile
After confirming it was testing the ‘More results’ button earlier this week, Google tweeted an official announcement about its launch today.
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The state of HTTPS in 2018: Why should you migrate?
People rarely take SEO recommendations seriously, especially when there are no direct repercussions of not following them. So, when in 2014 Google recommended that all websites should migrate to HTTPS, few website owners took it as a direct instruction. Fast-forward to 2018, however, and things are looking very different. So what is the state of HTTPS in 2018, and why should you migrate?
Google launches Reach Planner for YouTube & video ad forecasting in AdWords
The tool suggests ad format mixes and provides reach estimates based on campaign objectives and budget inputs.
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Google tests showing two Shopping ad carousels on mobile
The test features Google’s Showcase Shopping ads and traditional product listing ads on one result.
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Google patent on related entities and what it means for SEO
Contributor Dave Davies pulls key points from a newly awarded Google patent on related entities and points out the ranking benefits of strengthening entity associations in your SEO and link-building efforts.
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Google’s Love/Hate Relationship With Being Human
So I do Google Opinion Rewards to earn Google Play Credits to play Final Fantasy Record Keeper. If you grew up gaming in the late 80’s early 90’s I highly recommend checking it out. Anyway, I was going through a survey this morning and after the first question of “What Types of Searches” have I […]
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In big win, Apple hires Google AI chief John Giannandrea away from Google
Apple must succeed in AI if it is to remain competitive with rivals.
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Google local knowledge panel profile images are not loading in search
Broken images in the local Google results seem to be caused by a bug.
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Google’s AMP Project announces new consent component ahead of GDPR compliance deadline
Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments.
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Google’s Ben Gomes expands role to head all of search amid leadership shuffle
Role previously held by John Giannandrea being split into two between Jeff Dean and Ben Gomes
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April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
April Fools’ Day 2018: Google, Amazon & more have fun over the weekend
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Hacked Site Manual Action Report from Google? Try Bing To Find It
While procrastinating last Friday afternoon, I noticed a distress call show up in my Twitter feed: Hmm… I might talk to @AlanBleiweiss and @Marie_Haynes. They’ve got loads of experience in this world. — Rand Fishkin (@randfish) March 30, 2018 Now Marie and Alan are both fine SEOs, but I’ve got to admit when I saw […]
The post Hacked Site Manual Action Report from Google? Try Bing To Find It appeared first on Local SEO Guide.
Mobile speed case studies: Push for faster page loads
If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning.
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No search volume? No problem! 3 ways to improve low-traffic AdWords campaigns
Contributor Jacob Baadsgaard thinks you need to get scrappy and find ways to make the most of traffic you have access to instead of trying to adhere to high-traffic “best practices.”
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To make every conversion count, count every conversion
Measuring conversions is critically important in digital marketing. Columnist and Googler Matt Lawson explains why sitewide tagging is crucial to making every conversion count.
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Hijacking Google search results for fun, not profit: UK SEO uncovers XML sitemap exploit in Google Search Console
SEO wins bug bounty from Vulnerability Reward Program, Google search team confirms the exploit no longer works
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Europeans again raise the specter of breaking up Google
More of a bargaining position, it’s extremely unlikely to actually happen.
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Proposed EU consumer rules to force ‘marketplaces’ to reveal ‘default ranking criteria’
Penalties will be stronger, and there will be an individual right of action.
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Giants collide: Google’s impending showdown with Amazon
With Google pushing into retail and Amazon into advertising, where should you invest your ad budget? Contributor Andreas Reiffen says it depends on what you’re selling and how much you have to invest.
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