YouTube sets stricter rules on videos that can carry ads
Advertiser brand safety concerns are driving more changes at YouTube.
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Can Google Assistant and Voice Search Really Help Those Who Need it the Most ?
The RNIB states that in the UK, there are over 2 million people living with sight loss. This number is expected to rise to nearly 4 million by 2050. But what is being done in terms of voice search to help these people access the internet?
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Survey: Smart speaker ownership steals time from smartphones, TV, radio
The study suggests there are about 40 million devices in US homes today.
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Facebook kills off news: Publishers panic, try to remember how to do SEO
On Thursday 11th January, Facebook announced a major change to News Feed that would severely impact the reach of publishers’ posts. Deprived of referral traffic from Facebook, will publishers be turning en masse back to SEO to restore their fortunes?
Understanding AdWords keyword match types for manufacturers
With much of AdWords’ help documentation geared towards retailers, it can be confusing for manufacturers to figure out how best to utilize the platform. This guide to match types for manufacturers from columnist Dianna Huff can help.
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Smart speaker sales grew 103% last year
The virtual assistant devices became the fastest selling consumer technology last year, dramatically outpacing wearables and VR.
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SEO trends and Google changes to expect in 2018
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018.
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YouTube SEO 101
In this comprehensive guide to YouTube SEO, columnist Stephan Spencer explains the fundamentals of YouTube optimization and explains how to increase visibility and rankings for your videos.
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Looking back at 2018 in search: A time traveler’s year in review
What does 2018 have in store for search marketers? Columnist (and time-traveler) Dave Davies pays a visit from the future to share what this year’s major search developments will be.
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Google is sunsetting AdWords Review extensions
The text ad extension will be removed from AdWords entirely next month.
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Mobile-first indexing in 2018: 3 things SEO professionals should do right now
With 2018 now upon us, there is a need to prepare for the upcoming update to Google’s search index to prioritize mobile websites, if you haven’t already done so. Here are three things SEO professionals need to do immediately to prepare for a mobile-first index and help their, or their clients’, sites weather the storm.
It’s Google Home vs. Amazon Alexa at CES in the battle for the voice ecosystem
Google and Amazon both announce new device partnerships; the Google Assistant will be on new “smart display” devices, more TVs, speakers and in cars.
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Google removes addiction treatment ads from UK search results
The move follows the September crackdown in the US on referral agents using AdWords.
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What the development of visual search will mean for SEO
Columnist Kristopher Jones talks visual search — its current state, its implications for the future and strategies for SEOs looking to capitalize on this evolving technology.
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Google says Assistant now on more than 400 million devices
Sales of Google Home smart speakers are considerably smaller.
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10 facts about rich results that all SEOs should know
Columnist John Lincoln provides a lesson in rich results 101 for those who are just getting started with them.
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The AdWords 2x budget change: How’s it going?
Search marketers weigh in on their experiences since the change took effect in October.
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Holiday shoppers increasingly turned to Google Maps in the countdown to Christmas Day
Columnist Andy Taylor from Merkle shares data on how consumers engaged with Maps and Local Inventory Ads over the holiday shopping period.
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Search marketing to enjoy ‘late-stage renaissance,’ according to analyst firm
Privacy, brand safety and other factors will make paid search even more attractive to marketers going forward, according to Forrester Research.
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There’s nothing stopping climate change deniers from using Google AdWords
The latest case study on ways in which targeting algorithms determine the kinds of ads we see.
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