How to keep your ecommerce site error free
Let’s talk about what you need to do in order to keep your ecommerce site error free, starting with some tools, then walking you through some processes.
Video and search: YouTube, Google, the alternatives and the future
When it comes to being visible online, video content is increasingly proving its worth as a way to grab attention and – crucially – to engage meaningfully with internet users. Luke Richards takes a look at the rise of video, alternatives to YouTube, social and what it all means for search marketers.
Rise in voice search for local businesses brings new opportunities and challenges
Voice search is growing exponentially, and when something becomes this prominent it behoves the major search engines to make changes to the ways they work to make these experiences more fluid and enjoyable for the end user. Jamie Pitman reviews consumers’ current use of voice search with regard to local search and how you can optimize for future growth
Laying the foundations of good SEO: the most important tasks (part 1)
Nobody ever said SEO was easy, and with constant algorithm updates and new technologies to consider, it’s a continuous work in progress. Sergey Grybniak shares his SEO priorities to lay the foundations of success.
How to transfer insights from search to social campaigns
Sana Ansari shares some of the easiest ways to gather learnings from search engine marketing and leverage them in paid social.
Eight steps for a bulletproof local search strategy
Local search takes a lot of hard work and is competitive, but get it right and the pay-off can be huge. Manish Dudharejia shares his eight fundamental actions to get you started.
Google’s ‘More Results’ button: a search marketer’s POV
Google is continually making its SERPs richer, more feature-led, and increasingly intuitive on desktop, but how the SERPs are being displayed across mobile devices deserves special attention from marketers. It’s a space that presents its own challenges and opportunities, writes Luke Richards.
Four ways you can use AI to optimize your AdWords campaigns
As AI becomes mainstream within the PPC industry, marketers will need to begin shifting their areas of expertise away from micromanaging keywords and bid prices, and towards higher-level strategy. Manish Dudharejia shares four ways to use AI in your AdWords campaigns.
Using the new Google AdWords dashboard
The new AdWords interface has many features that can help users save time when managing their PPC account. Ann Stanley documents all the latest updates.
The conscientious searcher: how useful is Ecosia in a world dominated by Google?
Many forget there is an environmental cost to Googling. Could eco-friendly search engines, such as Ecosia, offer a valuable and green alternative?
Three factors to consider when building a local presence
Developing a local presence takes a great deal of time, effort, and consistency. But with almost half of all Google searches now being local, you can’t afford not to focus on it. Pratik Dholakiya shares three factors to start your local journey.
Don’t Ever Trust Google With Your Life
So for those of you don’t know, I have a 3-year-old daughter (her name is Harper). Here is her hand: When she was an even littler girl then she is now, she got pink eye. Bekah and I spent a bunch of time googling and calling around doctors offices and urgent cares trying to find […]
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How Dynamic Search Ad campaigns could unlock SEO success
This article aims to cover just one of the ways to use PPC Dynamic Search Ad data alongside SEO metrics, the range of exports you need to combine, and the questions you need to ask of your data to uncover optimization opportunities for SEM.
A beginner’s guide to paid search
Fountain Partnership provides an overview of paid search for beginners. When done properly, paid search can grow businesses exponentially. Set your goals, forecast your outcomes and avoid the pitfalls we’ve listed in this article, and you will benefit from the results.
Four ways Google is making SEO easier
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google’s developments. However, just doing that can be a full-time job. Luke Budka highlights four recent updates you may not be aware of.
Tools to assist your SEO check-up
Whether you are new to SEO and looking for a litmus test of your website’s health, or have an ongoing campaign that may need a little refreshing, it’s always a good idea to perform regular check-ups or audits. Simon Ensor reviews some of the tools you can use to provide indicators of success, or areas for improvement.
The 12 most important elements of a technical SEO audit
There are a number of technical SEO elements you can check during your next SEO audit. From XML Sitemaps to duplicate content, being proactive about optimization on-page and off is a must, writes Marcela De Vivo
No need for Google: 12 alternative search engines in 2018
Here are 12 alternatives to escape your reliance on Google for all things search in 2018.
Insights into a newsroom: learnings for content marketing
Print media may be on the decline, but there’s a lot that content marketers can learn from this profession. While content that targets a Google algorithm is a good strategy to have, you should also create content that builds and engages with people. Julia Ogden shares some tips from her background as a print journalist.
Ten SEO aspects for web designers to master
Search engines are playing an increasingly important role in the future of the internet, and it’s important for web designers as well as SEOs to be able to keep up. Amanda DiSilvestro shares 10 aspects of SEO to master as a starting point.