Image optimization for SEO: Everything you need to know for success
Basic image optimization tips that anyone can apply for any type of site, even WordPress. Lots of facts, stats and screenshots included.
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A guide to implementing Google’s “How-to” schema
“How-to” snippets provide step-wise instructions directly in SERPs for instruction-based queries. Understand schema types, errors, and more with examples.
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The middle ground for single keyword ad groups (SKAGs)
SKAGs is the practice of placing single keywords in an ad group. With Google’s user intent evolution, is it still worth it?
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Seven reasons why your rankings dropped and how to fix them
When you face a drop in your rankings or traffic, it’s just the tip of an iceberg. Discover the possible causes of a sudden drop in traffic and their fixes.
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New visual search innovations tap human emotions and biological buying triggers
Shopping on social media channels is spreading quickly as the next big thing. The rise of visual search is powered by people’s desire to discover brands.
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The evolution of SEO and the shift from point solutions to platform
SEO methods and insights are supporting strategy and decision making beyond website content. Uncover the broader use of SEO intelligence in evolution.
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How AI is powering real-time SEO research: Insights and optimization
Around 77% of C-level executives recently reported that business adoption of AI initiatives is a major challenge. For SEO, introducing AI-powered tools could eliminate the mess of spreadsheets and empower more real-time action.
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How to check for duplicate content to improve your site’s SEO
What is considered duplicate content? What steps can you take to make sure it doesn’t hamper your SEO efforts? Pressing SEO questions answered.
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What’s it like using DuckDuckGo in 2019?
DuckDuckGo could be your new default search engine if you want to focus on privacy and security. What it’s like using it nowadays?
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Study: How ready are businesses for voice search?
A new analysis of 73,000 business listings found that 96% of all business locations fail to list their business information correctly.
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Complete guide to Google Search Console
Complete overivew of what Google Search Console is, what it does for your site, how to use it, and what you need to get started taking advantage of it today.
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Google Dataset Search: How you can use it for SEO
Back in September 2018, Google launched its Dataset Search tool, an engine which focuses on delivering results of hard data sources (research, reports, graphs, tables, and the others) in a more efficient manner than the one which is currently offered by Google Search.
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Check your Google Ads account like a PRO with “PPC CheckMate” methodology
With the “PPC Checkmate” methodology you can quickly check an ad account’s effectiveness. In this post, Gianpaolo explains it all!
Post from Gianpaolo Lorusso
Five ways to improve your website’s bounce rate (and why you should)
According to Google, 53 percent of mobile site visitors leave a page that takes longer than three seconds to load. Five ways to make them stay and convert.
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Debunked: Nine link building myths you should ignore in 2019
The link building industry is flooded with many myths that’ll never get you results but can get you into a lot of trouble. Nine myths debunked.
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Five ways SEOs can utilize data with insights, automation, and personalization
2018 has been transformative for the SEO industry, it’s expected to top $80 billion in spending by 2020. AI creates new engagement possibilities.
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Why bother with user experience: UX tips for SEO experts and business owners
The most important steps to focus on for your customers when trying to improve your UX for SEO. Search query, design, navigation, snippets, content, etc.
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Semantic search for Google Ads: What it is and why it matters
Understanding match types is key if you want to benefit from semantic search. How to craft your Google Ads’ strategy to target the right searchers.
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Drive customer retention with Google Dynamic Remarketing
The internet has 4.1 billion users and you’re missing out if you’re not retargeting. Learn the art of customer retention with Google Dynamic Remarketing.
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A quick guide to SEO in 2019
This year, SEOs will need to double-down in understanding four key areas: mobile, structured data, relevance, and accessibility.
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