Top eight SEO trends for 2020
Google makes hundreds of changes to its search algorithms every year of which any could affect your search ranking. Eight SEO trends to stay atop in 2020.
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The UK election and SEO games: Search, scandal, and big promises
In light of the UK election and the Conservatives’ online activities, Luke Richards dives into and analyzes the political battleground – Google SERPs.
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Voice search ascending: Three areas that require your attention right now
Here are three concrete steps that can be taken right now to better position brands for the voice-dominated future.
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An introduction to Google Ads Video Ad Sequencing (VAS)
Video Ad Sequencing helps you dodge YouTube’s “Skip Ad”. Tips to take your target audience on a video journey, drive deeper awareness, engagement, and more.
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Page speed optimization: Six areas to focus on for better SEO results
What is page speed optimization and how important is it to your overall website ranking? Tips, insights, and a Google recommended checklist included.
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Is Google about to shake up real estate SEO?
Google is increasingly encroaching in to search verticals like jobs and travel. Will their next move be in to real estate search?
Post from State of Digital Guest Contributor
Is Google about to shake up real estate SEO?
Google is increasingly encroaching in to search verticals like jobs and travel. Will their next move be in to real estate search?
Post from Guest Contributor
Five factors that determine the overall page quality
Google hires real humans known as “Search Quality Raters”. Page Quality rating (PQ) is a grade given after analyzing “how well a page achieves its purpose”.
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Why we need to think of entities and the future of SEO
Greg Gifford, VP of Search at Wikimotive, speaks at the Brighton SEO conference about entities and the future of SEO. Tips for a future-proof SEO strategy.
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Did Local Review Spammers Just Get Self-Served?
See Betteridge’s Law of Headlines for the answer. For those looking to procrastinate, feel free to read on. Yesterday’s Google announcement about it’s new “algorithmic updates” review mark-up caused a fair amount of Local SEO Twittering and Slacking. Today, we’re introducing an algorithmic update to review snippets to ease implementation:– Clear set of schema types […]
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10 Takeaways from the state of SEO survey
We explore the top 10 takeaways from the survey data – think of it as a TLDR version of data collection from hundreds and hundreds of interested parties.
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How improved Google ratings impact conversions
In the data set that I used businesses were found via non-branded searches 70% of the time vs. 30% of the time via a branded search.
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How to check Google search results for different locations
In a world of highly customized SERPs and a host of ranking signals for local search that Google uses, relevant ranking data is as challenging.
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Your step-by-step guide to content marketing keyword research
Keyword research can be stressful. This guide explains the process of researching keywords to help you begin and improve your content marketing strategy.
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Over half of searches on Google yield zero clicks
Zero-click searches on Google result in users remaining on Google.com, Google Images, Google Maps, and YouTube. Data observations from Jumpshot explained.
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Where paywall content stands with SEO: A focus on user experience
Can publishers sustain their paywall content? Interestingly, some major publishers reported improved ad revenues once they added a subscription service.
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Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
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Robots.txt best practice guide, part 2: Setting up your robots.txt file
Part two of our article on “Robots.txt best practice guide + examples” talks about how to set up your newly created robots.txt file.
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
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Video marketing tips and tools to boost your traffic
For many consumers, video is the preferred and most memorable way to learn about a brand. For brands, here are video marketing tips and tools to get started.
The post Video marketing tips and tools to boost your traffic appeared first on Search Engine Watch.