How To Do Quick & Free Keyword Research
There’s a ton of fancy and expensive keyword research tools on offer these days but the truth is you can do some basic research with just three free tools: Google Suggest, Google AdWords Keyword Planner, and Google Trends. Even if you have and use paid keyword research tools you can use these as a starting […]
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Google Helpful Content Update: What You Need To Know
Google Search is running a new major algorithm update next week. This introduces some new ranking factors that will, they hope, improve the quality of the content served in the SERPs. What you need to know: The update is coming out next week. It will take two weeks to complete, in English only. If you […]
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Panic Buying Is The New Backlink
One of the benefits of society freaking out about a particular topic is that it can drive online behavior that affects SEO performance. For example, currently over the past few weeks, we have been experiencing a shortage of baby formula. While the shortage is a hardship for parents, it has been a boon for websites […]
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LSG Virtual Event – Store Locator SEO Teardown: Core Web Vitals Edition w/ Rachel Anderson
What’s happening? If you’re a multi-location brand, odds are you are licensing a store locator system for your website from a third-party vendor. We at LSG figured if you are going to use someone’s software on your site, you should be aware of how its performance could affect your SEO. With that in mind, LSG […]
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The Future SEO: Boardroom edition
Thoughts of an SEO pioneer on where SEO is headed in the not-too-distant future
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Influencers in today’s SEO
As search evolves to make sense of complex queries, influencers can positively affect the outcome of a site’s rankings when properly utilized
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Four ways to improve page speed and master Core Web Vitals
Google just updated its search algorithm, making it the perfect opportunity to boost your site’s page rankings with these Core Web Vitals tips
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Now is the best time to stitch your search marketing loopholes before 2022
A stitch in time saves nine, and a lot more when it’s about the cookie death, search marketing and SEO
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The importance of accurate keyword difficulty scores
The dark horse your business needs to outperform competition and win at search
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Will you show Gary Vaynerchuk support?
Ace your backlink building for greater ROI
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Design systems and SEO: does it help or hinder SERP achievements?
Joe Dawson’s comprehensive guide and checklist to ensure your design systems enable great UX and gain more Google SERP visibility
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Here’s how you can master your next seasonal digital marketing campaign
Seasonal marketing can get really wrong unless you start preparing early! Here’s how to utilize slower months to create an effective seasonal marketing campaign.
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Quora and Reddit: Powerhouses for SEO and marketing in 2021
If you’re avoiding these platforms, your search strategy is incomplete
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Should SEOs Regret Focusing on Featured Snippets?
Remember when Google finagled with their system to make it so that you couldn’t double dip on Featured Snippets/Instant Answers (Get a Featured Snippet and rank on page 1 in 10 blue links). Well, there are a lot of people who have been skeptical about the value of this particular search feature in this new […]
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May 2021 Google SERP Features: People Keep Also Asking
May’s Local Pack-o-Meter data is in and shows basically flat growth in all categories, except one. People Also Ask: PAAs jumped almost two percentage points last month according to Traject Data’s Historical SERP Database of ~60 million US queries. The monthly jump is not that interesting; it’s the steady upward trend over the past year. […]
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Using SEO data analytics to identify business gaps
SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in 2021
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Technical SEO Isn’t Dead, It’s More Like Walking Dead
And what I mean by that is Google has figured out how to automate a lot of the technical SEO things we used to take for granted as the domain of the technical SEO practitioner. That metaphor makes sense right? Zombies are kind of like automated fixes to technical SEO problems? Let’s just pretend it […]
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April 2021 Google SERP Features: Advertisers Pulling Back?
For all you Local Pack-o-Meter watchers, you may recall that last month we saw an increase in the presence of both Ads and Shopping Boxes and chalked that up to business optimism about the economy. I don’t want to say that April showers are raining on the parade, but we did see a slight pull-back […]
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Seven first-party data capturing opportunities your business is missing out on
First-party data should be at the heart of understanding your consumers and making businesses decisions, here’s what you need to know
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Largest Contentful Paint & Diagnosing Googlebot’s Render Budget
It was just over a year ago that Dan Leibson open sourced aggregate Lighthouse performance testing in Google Data Studio (yet another resource in the SEO industry inspired by Hamlet Batista). I’d like to share with you some observations I’ve made over the past year of running Lighthouse testing on our clients’ sites and how […]
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