2021 Search marketing: The year of automation

Today’s SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay ahead of the search marketing curve.

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Ways to get the most out of your Google Adwords PPC strategy

A brief on PPC’s benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.

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Eight great ways to audit your ecommerce site’s SEO

If you are unsure about what’s the best way to optimize your ecommerce site? This list answers your question with eight ways to improve your ecommerce store’s SEO.

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Core Web Vitals report: 28 Ways to supercharge your site

In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a passing grade on Google PageSpeed Insights.

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Search in 2021: Five must knows for advertisers and marketers

2021 is set to be one of the most interesting years for search yet. Adthena’s VP of Marketing highlights five must-knows for marketers and advertisers.

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Making the argument for nofollow links in SEO

Making the case as to why your SEO team should pursue or at least respond to opportunities even though the result will be another nofollow backlink.

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SEO takeaways from 2020: A review of the most unusual year for search

A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus list of key SEO trends for 2021.

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Google Page Experience update is all set to launch in May 2021 – Webmasters, hang in there!

Here’s how Google’s new algorithm changes can affect your page rankings, as well as the practical steps you can take to stay on top.

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How NLP and AI are revolutionizing SEO-friendly content [Five tools to help you]

It’s exciting to see how SEO, NLP and AI will evolve together. Writer.com’s Co-founder and CEO, May Habib discusses in-depth about SEO content and shares top tools to help you through the content creation process.

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What to expect from SEO in 2021?

Want to learn the most important trends to be on the lookout for in 2021? Read our article to find out the top SEO trends for 2021.

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Search engine saturation: The ever evolving SERP and how brands are responding

The marketing world has had massive changes and search engine saturation has hit the lowest level in 11 years. What does it mean for brands and ecommerce businesses?

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SEO Trends 2021: What every marketer should know

SEO is undoubtedly fruitful for businesses to dominate with their online presence. Let’s take a quick look at some of the popular trends for 2021.

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Four website usability elements that improve your search rankings

Your website’s usability and search engine rankings are closely intertwined. Focus on optimizing the four key usability elements outlined in this post to improve your visitors’ on-site experience and boost your rankings on Google in a sustainable way.

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Crowd marketing: A link building method that only 2% use to rank higher on Google

Discover why crowd marketing as a link building strategy is still useful in 2020, the best practices to apply, and things to be aware of. Stay tuned!

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SEO and cybersecurity: Incorporating cybersecurity into your SEO strategy

Focusing on SEO and cybersecurity helps businesses step up for success. Four foolproof ways to outrun the competition, secure your website and its ranking.

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B2B paid search forecast: What to expect in 2021

With new campaign types and messaging to test, and more automation features and tools at hand, 2021 promises to be fun for B2B advertisers.

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