“When Do The Olympics Opening Ceremonies Start?” You May Be Surprised Which Search Engine Has The Best Answer
I didn’t realize how hard it would be, but yesterday I wanted to find out more about the Olympic opening ceremonies and when they would start. NBC, which is broadcasting the games in the U.S., appears to have nothing on its official website about the ceremonies or what time they’ll air…
Please visit Search Engine Land for the full article.
Google Make Changes to Marketplace to Avoid EU Fine
Search engine giants Google are once again making changes to their service in order to fall into line with European legislation following an investigation that deemed that they were giving preferential treatment to particular results with the aim to in…
5 Tips To Kill The Competition In Local Search
If your business has a local presence — anywhere — you must take advantage of Google+ Local. Creating and optimizing Google+ Local profiles is a critical marketing practice for local small businesses, multi-location enterprises, national franchises and companies with a single physical…
Please visit Search Engine Land for the full article.
It’s Done: Google Settles Search Antitrust Case In Europe
Roughly a year after Google settled an antitrust investigation with the US Federal Trade Commission, Bloomberg is reporting that Google and the European Commission have reached a final settlement that would end the regulator’s antitrust search investigation against the company. According to…
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Google AdWords To Roll Out Flexible Conversion Counting, Says Goodbye To 1 Per-Click, Many-Per-Click
This morning, Google announced in an email to a number of advertisers that upcoming changes will give advertisers more flexibility in how they track conversions in AdWords. With the update comes a semantic change that ushers in new names for the Conver…
Google’s DoubleClick Search Ramps Focus On PLAs And Ecommerce With New Commerce Suite
In a sign of where its focus lies and the growing importance of PLAs in the search ecosystem, today Google is introducing the DoubleClick Search Commerce Suite, what it calls “a smarter, faster, product-centric layer to search management”. The Commerce Suite is comprised of two new…
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Google Brings Search Funnels Attribution Modeling Tool To AdWords
Google announced it is adding a Search Funnels Attribution Modeling Tool to AdWords to help marketers better understand how AdWords campaigns are part of the sales funnel. Advertisers can look at five different attribution models in AdWords and compare…
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.
Are You Ready For The New Google Shopping Campaigns?
This past October, Google announced a new campaign type for Google Shopping which fundamentally changes campaign management for Product Listing Ads (PLAs). Google Shopping Campaigns are currently in beta (you can request to sign up here), but are likely to become the main campaign structure for…
Please visit Search Engine Land for the full article.
Google Is Not Broken
In spite of what many think, Google is not broken. But wait, naysayers will say, Look at this search result, it stinks! This spammer is succeeding in ranking high, they emerged from nowhere and are now in the top three results! It’s true — there are many such examples that you can point…
Please visit Search Engine Land for the full article.
Who’s Tops? Bud Light Is Unseated As Number One Super Bowl Advertiser On Google And Bing
It looks like we have an upset. Bud Light appeared to be the clear front runner among Super Bowl advertisers running paid search ads on Google and Bing, It turns out the King of Beer’s less filling counterpart is merely the runner up on both search engines. Volkswagen has garnered the top…
Please visit Search Engine Land for the full article.
Matt Cutts Confirms That Article Directories Are Toxic To the Health of Your Site
Over recent years we have seen the rise and fall of all kinds of link building techniques, many of which that have never been outside the area of breaching Google guidelines however Google are stepping up their defences and are finally taking action on…
More Brands Lose Brand Rankings As Google Takes Action – Music Magpie Just One Casualty
With the release of the new data in SearchMetrics.com we can confirm that there are a number of people that will be suffering from a huge headache this week following the loss of their own brand search terms, a clear indication that they have received a penalisation from Google. With
The post More Brands Lose Brand Rankings As Google Takes Action – Music Magpie Just One Casualty appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Google: “We Are Taking Action Against French Link Network”
Google have clearly upped their ante when it comes to the penalisation of link networks over recent months with a number of popular link selling platforms being found and destroyed and they have done it again with the news that they have identified a French network that is in breach
The post Google: “We Are Taking Action Against French Link Network” appeared first on SEO Blog by Dave Naylor – SEO Tools, Tips & News.
A Study In Quantity: Sometimes Less Is More
There are generally two schools of thought when it comes to quantity. As a certain group of hilarious phone-peddling kids would tell you, more is better. Image Source This makes sense. More of something (well, something good anyway) is better than less of that thing. However, as a certain insurance-mongering lizard tells me on my […]
Google May Be Forced To Pay $1 Billion To Patent Troll
A New York-based “patent troll” called Vringo, through its subsidiary I/P engine, successfully sued Google, Microsoft, AOL and others using two patents related to search advertising. The plaintiff won approximately $30 million at trial in 2012. Google was asked to pay $15.8 million of…
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DeepMind Buy Another Google “Moonshot” Of Sorts
Re/code offers some additional insight into the $400+ million acquisition of artificial intelligence (AI) startup DeepMind that was reported last week. The people at DeepMind will apparently work with the search team at Google but not exclusively: Or a…
Google’s Latest Search Trick: “As The Crow Flies” Distance Calculation
Move over, pandas. Fly away, hummingbirds. Waddle away, penguins. Google has a new animal friend: crows. But unlike its past associations with the animal world, this one isn’t about SEO or algorithms — it’s a new search trick that adds distance calculation to Google’s OneBox…
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Yes, Google and Gmail Were Down
Gmail and Google were shortly down today, a rare happening.
Post from Bas van den Beld on State of Digital
Yes, Google and Gmail Were Down
A Former Googler’s Routine For AdWords Management
It’s been seven months since we launched Optmyzr’s first tool at SMX Advanced in Seattle – the Quality Score Tracker – and we’ve been busy adding tools, reports and optimizations since then. Now, one of the most common questions we get is when to use various…
Please visit Search Engine Land for the full article.