Google bans ads for payday and high interest loans
As of July 13, the ads will no longer be accepted in AdWords.
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AdWords Express now shows Google Analytics goal results
Small businesses can see how their ads convert from the AdWords Express dashboard.
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Seven most interesting search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Six fictional search engines we wish existed
There are still so many things that we’d love to be able to search for, which are unfortunately beyond the bounds of what is physically possible. Here are six fictional search engines that we only wish existed.
Google confirms live demo of new AdWords redesign will happen on May 24
A new screenshot shows how ad scheduling data might be presented in the updated interface.
The post Google confirms live demo of new AdWords redesign will happen on May 24 appeared first on Search Engine Land.
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Brand bidding & PPC optimization: future of brand protection (part 8)
What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
The post Brand bidding & PPC optimizatio…
AdWords Editor update: Frequency caps, review extensions, display app install campaigns
Version 11.4 is now available for download.
The post AdWords Editor update: Frequency caps, review extensions, display app install campaigns appeared first on Search Engine Land.
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How Google fights webspam and what you need to learn from this
Google has this week revealed its annual report on how it has policed the internet over the last 12 months. Or at least how it policed the vast chunk of the internet it allows on its results pages.
Optimising for Google’s Quick Answer Box
“Answer Boxes” or “Rich Answers” are the search result features that appear at the top of some queries in Google Search. While they’ve been the subject of much debate (are they good for your site traffic? Is it fair of Google to display your content in this way? etc.), they’re almost certainly here to stay. […]
The post Optimising for Google’s Quick Answer Box appeared first on Builtvisible.
Why are SEOs slow to implement Accelerated Mobile Pages?
It’s been just over two months since Google launched Accelerated Mobile Pages (AMP), its super-fast brand of mobile webpages running on an amped-up version of HTML.
What Kobe Bryant can teach you about succeeding with AdWords
Want to become an AdWords all-star? Columnist Todd Saunders shows the lessons that search engine marketers can learn from a basketball legend.
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The #1 Reason Why Position #1 Doesn’t Matter
As the layout of search engine results pages continues to change and evolve, columnist Rachel Lindteigen notes that being the top result may not be as important as it used to be.
The post The #1 Reason Why Position #1 Doesn’t Matter appeared first on Search Engine Land.
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Five of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google Shopping ads so hot right now: the meteoric rise of PLAs
For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
The post Google Shopping ads so hot right now: the meteori…
Google adds Merchant Center Feed Rules to make formatting shopping feeds easier
A self-service tool to fixed errors, add custom labels and more right in Merchant Center.
The post Google adds Merchant Center Feed Rules to make formatting shopping feeds easier appeared first on Search Engine Land.
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Trend observation: branded PPC ads getting more expensive
Have you noticed your brand CPCs increasingly lately? It’s not just you. Columnist Thomas Stern shares data which suggest that branded terms have become more expensive since Google’s recent SERP changes.
The post Trend observation: branded PPC ads get…
Do 50% of adults really not recognise ads in search results?
Around half of adults are unable to recognise ads in Google’s search results, according to a survey.
In new test for Google text ads, headlines are expanded without sacrificing ad copy
With right side text ads gone, Google is testing a new, longer look for text ads that can display across devices in any ad position.
The post In new test for Google text ads, headlines are expanded without sacrificing ad copy appeared first on Search Engine Land.
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Dynamic remarketing: not just for retailers anymore
Think dynamic remarketing is only for retailers? Think again! Columnist Laura Collins explains how non-retailers can set up these campaigns and discusses the success her agency’s clients have seen by utilizing this tactic.
The post Dynamic remarketing…
Five reasons why GTIN should be your new favorite Google Shopping acronym
Global Trade Item Numbers are an often overlooked aspect of Google Shopping ads. Columnist and Googler Matt Lawson explains why you need to take them seriously.
The post Five reasons why GTIN should be your new favorite Google Shopping acronym appeare…