Which US sites lost the most amount of Google visibility in 2015?
Earlier this week, we looked at the US sites that made the biggest SEO gains in 2015, but now it’s time to find out who the losers were.
Weekly SEO recap: speed it up!
This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP […]
Six of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
New In AdWords: Stage Campaign Changes In Drafts, Test Changes In Experiments
Campaign drafts and experiments make reviewing proposed changes and testing those changes more accessible.
The post New In AdWords: Stage Campaign Changes In Drafts, Test Changes In Experiments appeared first on Search Engine Land.
Please visit Searc…
Seven excellent tips for making the most of Gmail Ads
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes.
A Primer On Automating AdWords With Structured Data
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.
The post A Primer On Automating AdWords With Structured Data appeared first on Search Engine Land.
Please visit Search En…
Which US sites gained the highest Google visibility in 2015?
We recently looked at the UK sites that made the biggest SEO gains in 2015, but now it’s time to cross the pond to see which US sites did the best last year.
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies
Terminology changes come with some new functionality, including the ability to set different CPA targets at the ad group level within the same bid strategy.
The post AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies appear…
A Layman’s Visual Guide To Google’s Knowledge Graph Search API
Columnist Barbara Starr delves into the recently released Knowledge Graph Search API and discusses how SEOs might use this data.
The post A Layman’s Visual Guide To Google’s Knowledge Graph Search API appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Eight of the most interesting SEM news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Retailers: GTINs Required By May 16 For Google Product Listing Ads
GTINs will be required for brand name products sold by multiple merchants.
The post Retailers: GTINs Required By May 16 For Google Product Listing Ads appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70%
Ads drove more than 7.5 million incremental searches for Super Bowl advertisers.
The post Google: 82% Of Super Bowl Ad Searches Happened On Mobile, Up From 70% appeared first on Search Engine Land.
Please visit Search Engine Land for the full articl…
The Local Data Ecosystem Just Got A Little More Eco-Friendly
Google recently introduced the Google My Business API, but what does this mean for local business marketers? Columnist Christian Ward of Yext explains.
The post The Local Data Ecosystem Just Got A Little More Eco-Friendly appeared first on Search Engi…
Bidding for top position on a SERP: what does it get you?
It is innately good to see your brand #1 on a search page but I wanted to take a look at the differences between the top and side position. How does the rank of your ad impact its results?
Sorry, No Emoji Allowed In Google PLAs (Frown Face)
The emoji moment was short-lived, if already technically not allowed.
The post Sorry, No Emoji Allowed In Google PLAs (Frown Face) appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords App For Android Now Supports Universal App Campaigns
New conversion columns are also available in the latest Android update.
The post AdWords App For Android Now Supports Universal App Campaigns appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Attributing Retail Store Transactions To Online Clicks At Keyword Level
Columnist Thomas Stern offers a sneak peek of results and winning tactics from the beta of Google AdWords’ online-to-in-store conversion tracking.
The post Attributing Retail Store Transactions To Online Clicks At Keyword Level appeared first on Sear…
Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life
Just in time for Valentine’s Day, columnist Jacob Baadsgaard explains how you can use your search marketing expertise to keep the romance alive.
The post Bring Your Work Home: How To Use Google AdWords To Improve Your Love Life appeared first on Searc…
Google Search Partner Network: Friend Or Foe?
To include search partners or not to include search partners? That is the question for many AdWords advertisers. To help answer this question, columnist Andy Taylor shares data on search partner ad performance.
The post Google Search Partner Network: …
Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction
Traffic from product listing ads on YouTube and third-party retailers and in image search began surging in Q4, Merkle data shows.
The post Google’s Shopping Campaign Expansion To Search Partners Is Gaining Traction appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.