Online-to-offline search value is exploding with ‘near me’ searches
I thought I would look into a keyword phrase that seems to be growing exponentially, especially as mobile search volume eclipses desktop. That phrase is “near me.”
Business names start showing in AdWords Call Only ads
Branding in the headlines should please advertisers.
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Google testing Campaign Groups to forecast & track goal targets across multiple campaigns
Track conversion, spend or CPA performance for a set of campaigns.
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Google says bots are the main target of Keyword Planner changes; a lot of questions remain
Advertisers and agencies continue to have questions about how potential data restrictions will affect their research efforts.
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Getting to the bottom of Google expanded text ad CTR and CPC
Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.
The post Getting to the bottom of Google expanded text ad CTR a…
Google extends Drafts and Experiments to Display Network campaigns
The testing feature goes beyond search.
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Google tests showing an overall Health Score for AdWords accounts
The new features includes an overall score for search campaigns and a top-line checklist of opportunities.
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Google AMP update: who benefits the most?
Google continues to shake up mobile search in its goal to perfect user experience. Earlier this month, they announced that they will extend the reach of Accelerated Mobile Pages (AMP) to all mobile search engine results.
AdWords Express expands deeper click-to-call reporting, adds ad scheduling and more
Three new features arrive for small businesses using Google’s automated ad service.
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Now you can share results from the AdWords Ad Preview Tool with clients
Quickly let others see how ads appear in the search results.
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10 tips to get your website to the top of Google search
There are hundreds of things you can do to top Google search, this is a list concentrating on the more recent SEO developments.
Google adds new state-by-state voting guide for “how to vote” searches
Google’s latest search feature for voters includes a “2016 Election: How to Vote” box with information on voter IDs, deadlines and mail-in ballots.
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Google adds Export to Report Editor option in AdWords
Users no longer have to generate Report Editor reports from scratch or rely on predefined options.
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Should You Implement AMP Pages on Your Site?
AMP (Accelerated Mobile Pages) is a language library for web pages (“AMP HTML” and “AMP JS”) intended to speed up the mobile rendering experience. Implementing makes the assumption that: a) your audience’s device is on a slow connection, and b) that your business could benefit from the faster load and render times offered by the […]
The post Should You Implement AMP Pages on Your Site? appeared first on Builtvisible.
How content marketers and SEO experts can optimize for RankBrain
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain.
Google officially throttling Keyword Planner data for low spending AdWords accounts
Not a big AdWords spender? You may notice a lack of data in your Keyword Planner account.
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Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Why links are still the core authority signal in Google’s algorithm
Link metrics have been the foundation of Google’s ranking algorithm since the beginning, but could anything ever surpass links as a ranking signal? Columnist Jayson DeMers speculates.
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Accelerate Mobile Pages – The Latest
Since It’s Launch, Accelerated Mobile Pages Have Developed Significantly. Discover What AMP Changes Google’s Latest Announcement Will Bring.
Post from Luke Monaghan
Confirmed: New AdWords interface rolling out to more users
Google has confirmed the rollout of the new user interface to more AdWords users.
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