Search operators
Yes, you want to rank first in Google. And yes, you think you have optimized a site for that. But have you ever been playing with Google to see how your site is doing? Probably not, but let’s do that right now. Have you ever used search operators in your Google queries? Search operators are…
This post first appeared as Search operators on Yoast. Whoopity Doo!
How To Track Your AdWords Competitors Over Time Using Auction Insights
Former Googler Daniel Gilbert shows you how to turn the static AdWords Auction Insights data into a report that tracks your closest competitors over time.
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Google Shares AdWords “Store Visits” Metric Conversion Lift Data
US retailers saw, on average, 10 times more conversions from mobile search ads when accounting for store visits estimated conversions.
The post Google Shares AdWords “Store Visits” Metric Conversion Lift Data appeared first on Search Engine Land.
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Early Month Fluctuations – Were Google Testing Something?
A new post from www.davidnaylor.co.uk. BAZINGA!
The post Early Month Fluctuations – Were Google Testing Something? appeared first on UK SEO Blog by Dave Naylor – SEO Tools, Tips & News.
Everything You Need To Know About Google’s New Stance On Mobile
In preparation for the release of Google’s mobile-friendly algorithm update on April 21, columnist Neil Patel summarizes what we already know and what you should do to adapt.
The post Everything You Need To Know About Google’s New Stance On Mobile appeared first on Search Engine Land.
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Google’s Steady Gains In Paid Search Location Tracking A Win-Win
Over the past year, Google has greatly improved its ability to track user locations at ever more granular levels. Columnist Andy Taylor discusses why this is great news for both Google and advertisers.
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Run For Your Life, Chicken Little — Mopocalypse Is Coming!
Late to the game in overhauling your strategy in time for Google’s mobile-friendly algorithm? Columnist Will Scott advises you to start now with three easy steps.
The post Run For Your Life, Chicken Little — Mopocalypse Is Coming! appeared first on Search Engine Land.
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AdWords To Require Verification For Call And Location Extension Phone Numbers
Ads without verified phone numbers will be disapproved.
The post AdWords To Require Verification For Call And Location Extension Phone Numbers appeared first on Search Engine Land.
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April Fools’ Day 2015: Everything From Google Panda Bears & Keyless Keyboards To Moz Snapchat Support
Google, Bing, Moz and more are bringing the funny today, polluting the web with gags galore.
The post April Fools’ Day 2015: Everything From Google Panda Bears & Keyless Keyboards To Moz Snapchat Support appeared first on Search Engine Land.
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Increasing Search Visibility With Google’s Entity Search
Google’s move towards entity search is changing how search marketers operate, and columnist Thomas Stern discusses some ways in which we can adjust to this new reality.
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Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer
As China’s search revenue share continues to grow, Google will largely be missing out while its sites are blocked on the mainland.
The post Google Still Dominant, But Baidu Benefitting From Google Ban In China Says eMarketer appeared first on Search E…
Authorship Is Dead; Long Live Authorship
Google’s authorship program may be over, but columnist Eric Enge notes it’s still important to work on building authority.
The post Authorship Is Dead; Long Live Authorship appeared first on Search Engine Land.
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They Fooled Us All: Why Google May No Longer Announce Major Algorithm Updates
Google’s investment in artificial intelligence does more than just create better search results; it allows Google’s engineers to make constant algorithm changes right under our noses. Columnist Nate Dame explains.
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Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany
Star ratings for specific products appear in product listing ads.
The post Google Expands Product Rating Stars In Google Shopping Ads To UK, France, Germany appeared first on Search Engine Land.
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3 Awesome Things You Can Do With The AdWords Dimensions Tab
Columnist Pauline Jakober discusses the insights paid search marketers can glean from her favorite AdWords feature: the Dimensions tab.
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The Inside Scoop On AdWords Ad Rotation
Ad rotation is a powerful campaign setting in AdWords. Columnist and Googler Matt Lawson explains why you might want to rethink your current strategy.
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Everything You Need To Know About The Google-Twitter Partnership
Google and Twitter recently reached a deal that once again gave Google access to Twitter’s firehose. Columnist Neil Patel summarizes what we know so far and offers predictions and advice for search marketers.
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Why You Should Make the Switch to Universal Analytics Now
As my fellow colleague, Amanda, pointed out in her blog post last year, there are many benefits to upgrading to Universal Analytics (UA). Universal Analytics has been around for over a year now and the urgency to migrate is becoming more and more evident.…
The post Why You Should Make the Switch to Universal Analytics Now appeared first on Seer Interactive.
Google Cites Local Inventory Ad Successes After Walmart Drops Out
Impact on in-store visits outperforms TV ads, says Sears Hometown & Outlet Stores.
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The Essential In-Depth Overview Of PPC Bid Management
What bid management strategies will work to achieve your campaign goals? Columnist and former Googler Frederick Vallaeys outlines how to make the best decisions to maximize efficiency.
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