Guide to Google ranking signals – Part 6: Trust, Authority and Expertise
This week we dive into trust signals, paying particular attention to Google’s Page Quality Rating.
Exploring a newly-granted Google patent around social signals
Columnist Dave Davies takes a deep dive into a recently published Google patent for clues on how the search giant is thinking about social signals and search results.
The post Exploring a newly-granted Google patent around social signals appeared firs…
Results from the Local SEO Ranking Factors Study presented at SMX East
Wonder what factors correlate with strong local rankings? Contributor Christine Churchill summarizes the results of a recent local ranking factors study presented at SMX East 2016.
The post Results from the Local SEO Ranking Factors Study presented at…
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Penguin 4.0: a link builder’s perspective
It’s been two weeks since Penguin 4.0 was officially announced.
AMP is one year old and growing fast, will it ultimately trump responsive design?
There are now 600 million AMP pages on 700,000 domains.
The post AMP is one year old and growing fast, will it ultimately trump responsive design? appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Why are payday loan ads still showing on Google after the ban?
A deep look at how the payday loan industry is able to keep advertising despite Google’s policy changes.
The post Why are payday loan ads still showing on Google after the ban? appeared first on Search Engine Land.
Please visit Search Engine Land for…
The 7 best ad and landing page elements to boost online conversions
How can you modify your ads and landing pages to boost conversions? Columnist Mona Elesseily has some advice.
The post The 7 best ad and landing page elements to boost online conversions appeared first on Search Engine Land.
Please visit Search Engin…
PPC + SEO = match made in marketing heaven
Are your SEO and PPC teams working in silos? Columnist Julian Connors discusses several ways SEO and PPC can combine efforts to improve their strategies and drive more conversions.
The post PPC + SEO = match made in marketing heaven appeared first on …
The changing SERP: understanding and optimizing above and below the fold
Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up.
Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date
Keep your ad extensions up-to-date and applied everywhere with the latest AdWords script from columnist Daniel Gilbert at Brainlabs.
The post Dynamic Ad Extensions: don’t let your sitelinks and callouts get out of date appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
AdWords Editor now supports more ad formats, device bidding
Advertisers can create and edit Gmail ads and more in version 11.6.
The post AdWords Editor now supports more ad formats, device bidding appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Give Google a break: Tackling paid links is harder than you may think
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links.
The post Give Google a b…
Google Optimize and Session Quality Score: a brief guide
Google announced on its Analytics blog and at SMX East the launch of some intriguing updates to its Analytics platform.
Google and Progressive Web Apps: the mobile experience and SEO
What’s the deal with Progressive Web Apps? Columnist Jim Yu explains this exciting new mobile web technology and discusses relevant SEO considerations.
The post Google and Progressive Web Apps: the mobile experience and SEO appeared first on Search En…
Don’t let your business play possum with local search
Columnist Adam Dorfman explains how Google’s recent local search algorithm update, “Possum,” has impacted brick-and-mortar businesses.
The post Don’t let your business play possum with local search appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Google Showing Related Category Carousels for Local Brand Queries
Looks like we’ve got another candidate for Mike’s Summary of Recent Local Pack Tests: a set of three local “swipe-shows” of businesses in categories related to a searched brand appearing at the bottom of the SERP (Dan is calling them the “3-Headed Snake of Local”). For example, here’s what I get for “best buy pleasanton”: […]
The post Google Showing Related Category Carousels for Local Brand Queries appeared first on Local SEO Guide.
3 mysterious and scary ways AdWords budget creep can happen to you
Are you feeling spooked by a mysterious rise in ad spend? Columnist Pauline Jakober takes a look at what you can do in AdWords to solve the mystery.
The post 3 mysterious and scary ways AdWords budget creep can happen to you appeared first on Search …
How mobile has changed the way we search, based on 10+ years of eye-tracking studies
How has the rise of mobile changed the way people view Google SERPs? Contributor Kristi Kellogg summarizes a session from SMX East in which Mediative’s Chris Pinkerton discusses the results of eye-tracking studies.
The post How mobile has changed the…
Google opens the AMP fire hose
Columnist Barb Palser believes that the broad surfacing of AMP content in mobile search will expose a universe of AMP content that’s been hidden from view.
The post Google opens the AMP fire hose appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.