Among latest AdWords Editor updates: Convert text ads to responsive ads
Version 11.7 of AdWords Editor also includes additional support for Gmail and YouTube ads.
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Ad extensions for the entire decision journey
How can you use ad extensions to move potential customers further down the sales funnel? Columnist Mona Elesseily shares some tactical advice.
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SEO trends to prepare for in 2017
What’s on the horizon for search engine optimization (SEO) practitioners in the coming year? Columnist Pratik Dholakiya shares his predictions.
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Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago.
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Google’s 2016 Santa Tracker signals the official countdown to Christmas
This is the 12th year Google has counted down the seconds until Santa’s December 24th departure from the North Pole.
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New features may be coming to AdWords Responsive Ads
Some accounts are now requiring a square image.
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Google makes it easier to add & remove emails from Customer Match lists in AdWords
Keep lists up to date by uploading changes to existing lists.
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SEO & Redirecting A Site To A Domain With Unrelated Content
Jen Slegg’s post on Google’s Updated Site Move Recommendations for Webmasters is timely in that we are working on multiple large domain migrations at moment – tis the season I guess. As I have often said, redesigning a website and migrating the domain at the same time is the SEO equivalent of diamond cutting. There are […]
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How Google is tackling fake news, and why it should not do it alone
What can Google do to combat fake news? Columnist Ian Bowden illustrates some ways the search giant can tackle — and already is tackling — this problem.
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How brands can win with omnichannel discovery
Omnichannel marketing is quickly becoming the norm in a multi-device world, and columnist Adam Dorfman explains the steps business can take to begin developing an omnichannel location strategy.
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Google’s shift to mobile-first: mobile moments that matter
Columnist Jim Yu outlines Google’s long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.
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Creating Google doodles that ‘Surprise & Delight’: 5 Questions with Doodler Sophie Diao
Offering a behind the scenes glance at the doodle team in action, Diao shares what she appreciates most about her work.
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Here’s an AdWords script to fill empty ad groups
Columnist Daniel Gilbert of Brainlabs makes sure you don’t lose traffic due to missing ads.
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What is an exact match domain (EMD) and why does Google want to punish them?
In which we describe what an exact match domain (EMD) looks like, how they can manipulate search rankings and why you should avoid them.
How do our biases impact PPC performance?
With experience comes wisdom, but columnist Brett Middleton believes that search marketers can sometimes limit themselves by clinging to old habits.
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Five most interesting search news stories of the week
Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.
Ad customizers just got a whole lot more powerful
Columnist Frederick Vallaeys discusses the new capabilities of ad customizers in AdWords, explaining how you can use them to serve better, more relevant ads.
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Google adds real-time data to its Popular Times tool in Search and Maps
You can now check whether a shop, bar or restaurant is busy right at this very moment with Google’s new real-time view.
US Presidential election data: searcher intent vs. demographic polling
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data.
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Google releases new AdWords improvements and stats ahead of Black Friday
Google is adding more store visits data to AdWords distance reporting, available when measuring geographic performance of your ads.