Penguin 4.0: Necessary and positive improvement
Are you excited about the recent Penguin update? You should be! Columnist Andrew Dennis explains why this algorithm adjustment is a boon to webmasters and SEOs.
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Capitalize on volume and long tail in Q4 with Dynamic Search Ads
In ecommerce, there’s always a scramble to capitalize on the volume that is out there for the holidays.
The eerie future of AdWords targeting
As Google continues to purchase new companies and their technologies, columnist Todd Saunders imagines how the search giant might integrate advertising into these technologies — for good or evil.
The post The eerie future of AdWords targeting appeare…
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
For manufacturers selling in retail chains, Google launches affiliate location ad extensions
The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads.
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Why crawl budget and URL scheduling might impact rankings in website migrations
You’ve down everything right from an SEO standpoint, but your website has still dropped in rankings following a site migration. What gives? Contributor Dawn Anderson breaks down how Google determines page importance and allots crawl budget.
The post W…
Google adds forecasting and trend data for existing keywords in Keyword Planner
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend.
The post Google adds forecasting and trend data for existing keywords in Keyword Planner appeared firs…
Guide to Google ranking factors – Part 7: Site-level signals
This week we move away from on-page content, and dive into site-level factors.
3 things to do after a major Google algorithm update
Heard about a new update to Google’s organic search ranking algorithm? Don’t panic! Columnist Ryan Shelley shares his tips for responding to these updates in a calm and constructive way.
The post 3 things to do after a major Google algorithm update ap…
Google AdWords click-to-text message extension is coming out of beta
With the new mobile ad extension, users will be able to connect with advertisers via SMS.
The post Google AdWords click-to-text message extension is coming out of beta appeared first on Search Engine Land.
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Dear Google, how about OS targeting? Programmatic search?
In light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
The post Dear Google, how about OS targeting? Programma…
What Google’s experimental content podium means for SEO
What’s the deal with Google Posts? Columnist Tony Edwards explains this invite-only Google feature and discusses its potential implications for search marketers.
The post What Google’s experimental content podium means for SEO appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Five most important search marketing news stories of the week
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Google’s latest voter search tool serves up ballot information & polling places
Queries for “who’s on my ballot” and “where to vote” delivers an interactive tool that lists candidates and polling locations.
The post Google’s latest voter search tool serves up ballot information & polling places appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Are there PPC monsters lurking inside your paid search account?
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance.
The post Are there PPC monsters lurking inside your paid s…
What Google’s recent RLSA updates mean for advertisers
Columnist Andy Taylor discusses the impact of two recent changes to Remarketing List for Search Ads announced at SMX East 2016 — expanded RLSA membership duration and cross-device retargeting.
The post What Google’s recent RLSA updates mean for advertisers appeared first on Search Engine Land.
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The new wave of visual search: what it can do, and what might be possible
Visual search on the web has been around for some time.
Accelerated Mobile Pages (AMP): one year on – stats and infographic
We’ve written an awful lot about Google’s open source accelerated mobile pages project (better know as Google AMP) over that last 12 months.
How should your ad budget impact campaign building?
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.
The post How should your ad budget impact c…
Why Google’s quality updates should be on your algorithmic radar [Part 2]: The connection to low-quality user experience
In the second installment of his two-part series on Google’s quality updates (aka Phantom updates), columnist Glenn Gabe explains the connection between user experience and organic search performance.
The post Why Google’s quality updates should be on your algorithmic radar [Part 2]: The…
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