Google’s updated iOS app pulls in YouTube videos, menus & more
Version 22 gives searchers fewer reasons to need to leave the app.
The post Google’s updated iOS app pulls in YouTube videos, menus & more appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
Paradigm shift: Has Google suspended defamation removals?
Columnist Chris Silver Smith takes a look at what could be a recent policy shift in Google’s longstanding informal policy of granting court-ordered defamation removal requests.
The post Paradigm shift: Has Google suspended defamation removals? appear…
2016: The year in paid search (A year of massive change!)
This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile’s now-dominant contribution to search.
The post 2016: The year in paid search (A year of massive change!) appeared first on Search Engine Land.
Please…
Amazon begins testing Product Listing Ads on AdWords
For the first time ever, Amazon Product Listing Ads have been popping up in what appears to be an AdWords test.
The post Amazon begins testing Product Listing Ads on AdWords appeared first on Search Engine Land.
Please visit Search Engine Land for th…
SEO in 2017: Mobile optimization as a competitive advantage
Even many of the titans of the internet could do with a bit of optimization of their mobile sites. Contributor Marcus Miller offers a comprehensive view of how to ensure you’re making the most of the opportunity to forge ahead.
The post SEO in 2017: …
How your startup should be using Google AdWords
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.
The post How your startup should be u…
Yet More 2017 Local Search Predictions…
It’s been a while since I did the old “Local SEO Predictions” thing, but 2016 is indeed a year of oddities. For some lengthier thoughts check out my latest column on SEL: Can SEOs Make Local Search Great Again in 2017? Or just check out this tweet by Max which pretty much says all that […]
The post Yet More 2017 Local Search Predictions… appeared first on Local SEO Guide.
The 10 Best & Biggest New PPC Features of the Year
Some new PPC features stuck out more than the rest this year. This article will separate the unicorns from the donkeys!
Small business owners: 3 steps to creating accurate Google Analytics reports
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources.
The post Small business owners: 3 …
Should you create device-specific PPC campaigns?
Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.
The post Should you create device-specific PPC campaigns? appeared first on Search Engine…
Five most interesting search marketing news stories of the week
This week, Google has been spotted testing a new user ratings feature in film and television search results; the National Football League has rowed back its heavy-handed social media policy…
Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens
The promoted pins in Google Maps are being tested on Android devices.
The post Retailers testing Google Maps mobile Promoted Places ads include MAC Cosmetics, Starbucks, Walgreens appeared first on Search Engine Land.
Please visit Search Engine Land …
What the heck is machine learning, and why should I care?
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains.
The post What the heck is machine learning, and why should I care? appe…
Finally going mobile-friendly, but on a collision course with Google’s mobile-first index [Case Study]
Google’s index has been shifting toward ‘mobile-first,’ making mobile pages the default pages for ranking purposes. Columnist Glenn Gabe uses a case study to illustrate some of the issues this might pose for site owners.
The post Finally going mobile-…
Google tests its own user ratings for movies
There seems to be an initial attempt from Google to introduce user ratings in its search results for movies and TV shows
Google’s Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & Powerball
The site released a variety of its top search trends — ranking everything from top searches overall to the most searched people and global news stories.
The post Google’s Top Searches in 2016: Pokémon Go & iPhone 7 outrank Donald Trump, Prince & Powerball appeared first on Search…
Please visit Search Engine Land for the full article.
Optimizing Google Home search responses
What, if anything, can SEOs do to prepare for the era of the digital assistant? Columnist Brian Ussery shares his observations about Google Home.
The post Optimizing Google Home search responses appeared first on Search Engine Land.
Please visit Sea…
Google brings campaign-level audience targeting to all AdWords advertisers
The new feature will be a big time-saver.
The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land.
Please visit Search Engine Land for the full article.
How to use your buyer personas to build your 2017 search marketing budget
You’ve done your research and created buyer personas — now what? Columnist Jacob Baadsgaard explains how to place financial value on your personas in order to determine your search marketing budget.
The post How to use your buyer personas to build yo…
Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle queries
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense.
The post Google’s shaky pitch for why advertisers should let Dynamic Search Ads handle…
Please visit Search Engine Land for the full article.