A review of free PPC reporting solutions from Google
Columnist Frederick Vallaeys tried out Data Studio to see where it shines and where it might fall short for search marketers.
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Hotel SEO: Five steps to optimizing hotel deals and listings
To improve the traffic to your hotel website, leading to more revenue for your business, every hotel must ensure that they are properly set up to be visible on search engine results pages (SERPs).
Official: Google’s green outlined “Ad” label replacing solid green version
The new label for search text ads is now rolling out globally.
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Google brings emoji back to the SERPs 😍🙌💯
Google has revealed that emoji will once again show up in search results snippets, reversing a decision taken in 2015 to remove the characters from its results. 👌
Has machine learning created a new model for SEO ranking?
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals.
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7 ways small retailers can compete with retail giants using Google Shopping
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads.
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Keeping an eye (or three) on your AdWords competitors
Columnist Daniel Gilbert of Brainlabs unleashes another AdWords script — this time helping you keep track of what your competitors are up to.
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Hyperlocal marketing will soar in 2017: 5 tips to stay on top
As mobile continues to grow, consumers are conducting more searches with hyperlocal intent — and Google is refining its results in response to this trend. Columnist Jim Yu explains how local businesses can optimize for this hyperlocal reality.
The po…
How to write PPC text ads in 2017’s sophisticated environment
There are now so many ways to customize your search ads that optimization can seem complex. Columnist Matt Umbro discusses which components are likely to make the biggest impact on your CTR and conversion rates.
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Google iOS app gets new local search filters, more AMP support & Gboard access
The latest update is part of version 23.0 for the Google iOS app.
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Can we machine-learn Google’s machine-learning algorithm?
As Google becomes increasingly sophisticated in its methods for scoring and ranking web pages, it’s more difficult for marketers to keep up with SEO best practices. Columnist Jayson DeMers explores what can be done to keep up in a world where machine l…
Can Pinterest crack (and monetise) visual search?
Pinterest made a clear declaration of intent last week with the announcement that Li Fan, Google’s former head of image search, has joined the photo sharing site as Head of Engineering.
Google is showing multiple ad extension types in a single swipeable carousel
In a new experiment, swipeable cards feature sitelinks, callouts, ratings and more in a mobile text ad.
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Google’s latest search feature serves up fun facts about animals, plants, fruits & vegetables
Adding the words “fun facts” to queries for animals, plants, fruits or vegetables will surface list of facts atop search results.
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The psychology of search intent: Converting moments that matter
Nineteen years ago, the company that is now called Alphabet Inc. launched Google Web Search, which would quickly become the most widely used internet search engine in the world.
If Google Analytics Hides Most Keyword Data, Why Is “Keywords” The Default Organic Report?
I have wasted a good portion of my life clicking past this useless page. Yeah, I know, use Shortcuts, but still. It has been years since this report was useful. Why is it still around? And why is it so prominent in the UI? Instead of spending time making the side nav bounce around so you […]
The post If Google Analytics Hides Most Keyword Data, Why Is “Keywords” The Default Organic Report? appeared first on Local SEO Guide.
7 tips for small manufacturers thinking about using AdWords
New to AdWords? Feeling intimidated? In this helpful how-to, columnist Dianna Huff explains how to start small with AdWords so that you can be successful, even if you’ve never done a paid search campaign before.
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Google Maps new feature lets users create lists of saved places that can be shared & accessed offline
Users can keep track of saved places and share lists with others via text, email and popular messaging apps.
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Google Data Studio beefs up AdWords MCC integration
A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting.
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Here’s how Google’s own ads impact bids & pricing in AdWords auctions
Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all.
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