Google passes on 2% “Regulatory Operating Cost” for ads served in India and Italy
Google will start applying the surcharge beginning on October 1.
Please visit Search Engine Land for the full article.
The Americans with Disabilities Act turned 31, are your sites compliant?; Tuesday’s daily brief
And, new business openings remain strong in Q2, but the pandemic is far from over.
Please visit Search Engine Land for the full article.
Google review snippets bug seems resolved
Google seems to have fixed the bug where review snippets were not displaying in Google Search.
Please visit Search Engine Land for the full article.
Lowest SMX Convert rates expire Saturday
Book by this Saturday, July 31 to get your All Access pass for just $99!
Please visit Search Engine Land for the full article.
Google Search link spam update rolling out now
A new spam algorithm is rolling out over the next two weeks aimed at fighting link spam more broadly.
Please visit Search Engine Land for the full article.
The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday’s daily brief
Plus, how to optimize for Bing search
Please visit Search Engine Land for the full article.
Google publishes timelines for Privacy Sandbox proposals
APIs for each use case are projected to be available for adoption in Q4 2022.
Please visit Search Engine Land for the full article.
Google fixing two search bugs; review snippets and soft 404 detection
These bugs lead to some pages being removed from the Google search results or the stars being removed from the Google search results.
Please visit Search Engine Land for the full article.
Why did Google rank this site? Well, now they’ll tell you; Friday’s daily brief
Plus, how long does your site need to keep redirects?
Please visit Search Engine Land for the full article.
Google removes standalone Maximize conversions and Maximize conversion value strategies
The tCPA and tROAS options will also go away in the next few weeks, but existing campaigns will continue to function as usual.
Please visit Search Engine Land for the full article.
Google now shows why it ranked a specific search result
Google now list several of the factors it used to rank a result in the about this result section.
Please visit Search Engine Land for the full article.
Why search marketers don’t think a dedicated four-year degree is necessary; Thursday’s daily brief
And, PPC pros, say goodbye to the standalone Maximize conversions and Maximize conversion value strategies.
Please visit Search Engine Land for the full article.
Google will pass permanent signals with a redirect after a year
If you have a redirect live for a year, you can then remove the redirect and Google will continue to pass the signals from the origin URL to the destination URL.
Please visit Search Engine Land for the full article.
Google announces new deals sections, promotional tools and expanded reporting ahead of the holiday shopping season
Promotions uploaded via Google Merchant Center are automatically surfaced to shoppers, regardless of whether the merchant advertises on Google.
Please visit Search Engine Land for the full article.
Change is what search marketers expect; Wednesday’s daily brief
Plus, AMP labels are gone and Google Ads releases three-strikes policy.
Please visit Search Engine Land for the full article.
Users can now leave more detailed restaurant reviews on Google
Details like price range and meal type are useful for potential customers, but will Google use it to enable search filters?
Please visit Search Engine Land for the full article.
Google categorizes what organic search traffic drops look like
This is the first time Google illustrated what different types of traffic drops look like.
Please visit Search Engine Land for the full article.
Three strikes, you’re out: Google’s new ad policy violations pilot
Google Ads plans to expand the scope of the project after the initial pilot to include more policy types.
Please visit Search Engine Land for the full article.
Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
And, the Marketoonist provides some perspective on what consumers really care about.
Please visit Search Engine Land for the full article.