Yelp introduces “Proof of vaccination required” and “Staff fully vaccinated” profile attributes
Users will be able to filter searches using these attributes and Yelp is monitoring reviews for businesses that add them.
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Google drops safe browsing as a page experience ranking signal
Google updated the page experience report in Search Console.
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Meet Make Every feature Binary: Bing’s sparse neural network for improved search relevance
MEB helps Bing get closer to search intent by understanding relationships beyond pure semantics.
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Do you follow the Google guidelines?; Wednesday’s daily brief
Also, Target impression share in Microsoft Advertising grows.
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Target impression share bidding, other August changes now available in Microsoft Ads
Other August announcements include new automated extensions, labels for account organization and changes to unified accounts.
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Google Ads Editor v1.7 brings support for Hotel ads and lead form extensions
The update also enables advertisers to download specific parts of their campaigns to work on offline.
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Google’s back-to-school shopping tips for local merchants; Monday’s daily brief
And, should advertisers or platforms bear the burden of digital service taxes?
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Google math solver guidelines require accuracy
Google has added a number of technical and content quality guidelines to math solver markup.
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Display & Video 360 gets new frequency and reach metrics
The real-time view of reach gains may help advertisers better evaluate campaign performance.
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Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief
And, ways to prioritize your mental health as we step away from the pandemic.
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Google’s universal search results bid for placement and may be influenced by clicks
In the Search Off The Record podcast, Gary Illyes of Google described how Google ranks news, images, videos and other indexes within the main search results.
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Twitter’s Shop Module pilot adds a product carousel to profiles
Shop Modules are rolling out with a handful of brands in the U.S., and only domestic English-language users on iOS can currently see it.
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The Google link spam update is rolling out; Wednesday’s daily brief
And, the review stars are back in Google Search results.
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