Title changes in Google Search causing distress; Wednesday’s daily brief
Also Google Shopping bug and Google Ads campaign set up screen.
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Google confirms it changed how it creates titles for search result listings
Google no longer uses the query to generate these titles but still uses HTML title tags 80% of the time.
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Google link spam update done rolling out
It took an extra two weeks longer than expected to roll out.
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The shifting sands of SERPs; Tuesday’s daily brief
And, why you should consider non-Google advertising.
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Google made 4,500 changes to search in 2020
Google also updated its How Search Works website.
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SERP trends of the rich and featured: Top tactics for content resilience in a dynamic search landscape
There is no single tactic that works in isolation. The SERP is so highly dynamic at the moment, that aiming for, or banking on a single part of the SERP is likely to leave you vulnerable to traffic disruption if/when things evolve.
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The case for advertising on search engines other than Google
If we break out of that loop and adopt these new platforms, despite our hesitations about volume and UX, we give them the chance to get better.
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Awkward: SMBs think they know their customers; their customers disagree; Monday’s daily brief
Plus, should Google be the content curator AND creator?
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“It depends” doesn’t have to be the answer if you ask the right questions; Thursday’s daily brief
Plus, blank images in Top stories and new features in the YouTube results page.
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How to craft a winning Search Engine Land Awards entry: Past judges share their advice
The final deadline for the 2021 Search Engine Land Awards is September 3, 2021 at 11:59 pm PST.
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The key to more conversions is to stop disappointing your customers; Wednesday’s daily brief
Plus, PPC targeting tactics for every stage of the funnel
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YouTube adds video chapter previews, auto-translates captions in new search functions
The auto-translation option for captions can help creators reach an even wider global audience.
Please visit Search Engine Land for the full article.