Category: Search Engine Land

Plus, Q&A about ETAs and RSAs

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Now you can push your content and HTML directly to Bing Search without the need for crawling.

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Plus, is pinning the solution to control RSAs?

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The Google News app changes have about a week more to go.

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Plus the latest PPC coverage from SMX Convert

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When testing copy, make it worth testing. Use power words or emotional calls-to-action to really analyze what messaging has a stronger appeal and why.

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Also Google said HTML title tags still used for ranking purposes.

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This is the latest move that Google is making to push automation through their ad products.

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Plus, four tools to check for your title changes in SERPs

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The final deadline to get your entry in is this Friday, September 3 at 11:59pm PT. What are you waiting for?

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The data won’t be replaced or backfilled, as we hoped for.

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“This just changes the displayed titles, it doesn’t change ranking or takes [sic] anything different into account,” he elaborated.

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These tools let you see whether Google changed your title, the date it changed and what it was changed to.

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A side-by-side analysis of Google and Yelp’s respective approaches, policies and punitive measures.

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Plus, submit a pitch to speak at SMX Next

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Plus, the latest trends in local search: personalization and depth of content

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Artificial intelligence encompasses multiple concepts, deep learning is a subset of machine learning, and natural language processing uses a wide range of AI algorithms to better understand language.

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Plus, tactics for content resilience in a dynamic search landscape.

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Google’s search engine, as a business, relies on us (in both SEO and PPC) participating in its business model.

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If you’re focused on the latest techniques and on top of what’s to come in search, consider speaking at SMX Next.

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