Category: Search Engine Land

Plus why you should pause your ads (for science)

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Google said it went from using your HTML title tag 80% of the time to 87% of the time in the past couple of weeks.

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Forecasting, documenting and analyzing your content initiatives can help grow your brand’s visibility and your skills as an SEO.

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Plus, Reddit makes good on its advertising features promise

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The new Display campaign type will have the same controls that standard Display campaigns currently offer.

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Plus more on Google search-related changes that you may have missed.

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Your $199 virtual pass unlocks four new tracks programmed by the Search Engine Land experts, tactic-rich sessions led by some of the smartest search marketers on the planet, and much, much more.

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And, California’s challenge to Amazon’s labor algorithms carries potential ramifications for merchants.

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Starting on September 15, 2021, Google said it will begin to enforce the requirement of products having unique product identifiers in the merchant feeds for free listings.

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Plus, how to drive the funnel through content marketing and link building

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How we began cleaning up canonical tags after the MarTech site consolidation migration.

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“It isn’t so much about what you want to tell your audience, it’s what you understand they want to learn and what’s going to be helpful for them.”

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We’re elated to announce that this year’s awards will include a guest judge, last year’s winner Areej AbuAli.

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Plus, the conundrum of in-house career progression

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And, on February 1, 2022, Google Ads will be removing historical query data (collected before September 1, 2020) that no longer meets its privacy thresholds.

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Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.

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The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

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Tracking and performance reports in Google Search Console won’t be affected.

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Plus, B2B tech finally sees the SEO light

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Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.

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