Category: Search Engine Land

Google is already aware of the issue and investigating it, but it’s more important than ever to keep clients in the loop as Cyber Week approaches.

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With a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are in tip-top shape.

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With a little less than eight months until the change becomes effective, there is plenty of time to make sure that your Google Ads accounts are in tip-top shape.

Please visit Search Engine Land for the full article.

Google is also rolling out more support for managing your business profile directly in Google Search and Maps.

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Google is also rolling out more support for managing your business profile directly in Google Search and Maps.

Please visit Search Engine Land for the full article.

The rollout for this Google search algorithm update will take about a week.

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The rollout for this Google search algorithm update will take about a week.

Please visit Search Engine Land for the full article.

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

Please visit Search Engine Land for the full article.

Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.

Please visit Search Engine Land for the full article.

Luxury shoppers, digital nomads, empowered activists and self-care enthusiasts proliferated during the pandemic and may be here to stay.

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First-party data is information that websites, advertisers, and publishers collect directly from users and searchers (that they give voluntarily).

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If there’s potential for it to affect your campaigns, make sure to annotate your analytics and inform your clients and stakeholders of the glitch.

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The reintroduction of Google News (and other news sources like Facebook) into Spain could benefit advertisers in the area as publications can net more traffic from these news aggregation sources.

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For over four months, Google has been overcounting some of this data – make sure you communicate this to your clients when you send them your next batch of reports.

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Reporting remains the same in Search Console, but eliminating the line between pages may result in new user behaviors, which can create winners and losers.

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Google updated its video best practices SEO guide to say if you want a video to perform well in search, place it prominently on a dedicated page.

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The announcement also indicates that upcoming features include “enabling screenshots of issues in the Policy center. This will help you pinpoint exactly where the issue is, and give you the context to fix it quickly.”

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Google is piloting a program to allow some users to contact Google over Search Console domain verification and user management issues.

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“In recognition of the increasingly challenging business and legal environment in China, Yahoo’s suite of services will no longer be accessible from mainland China as of November 1,” Yahoo! said.

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Advertisers that rely on Smart Shopping and Local campaigns should test Performance Max campaigns before the change occurs next year.

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