Category: Search Engine Land

SEOs should prepare for the coming changes in local reviews, knowledge panels and mobile displays.

Please visit Search Engine Land for the full article.

Matched content will be rebranded as “Multiplex ads” and only show ads, even if monetization is turned off.

Please visit Search Engine Land for the full article.

Between November 11th and November 17th, Googlebot slowed crawling on some websites.

Please visit Search Engine Land for the full article.

While you can’t target users or interests, you can increase your chances of ranking better in Google Discover. At SMX Next, John Shehata shared the tactics he uses to up the odds and analyze what works.

Please visit Search Engine Land for the full article.

After months of testing, the lightbulb icon in the Bing Search results are live for all.

Please visit Search Engine Land for the full article.

Google’s ad business changes mean that advertisers should prepare and tap into their first-party data to stay ahead.

Please visit Search Engine Land for the full article.

The results from this data showed that this rollout hit hard within the first 24 hours of the announcement and then slowed fast.

Please visit Search Engine Land for the full article.

ETAs will be deprecated in less than a year. At SMX Next, Frederick Vallaeys provided marketers with tactics that can help them get the most out of their RSAs, before they’re forced to make the switch.

Please visit Search Engine Land for the full article.

The new mobile app features can be used to identify emerging trends and act on them from anywhere.

Please visit Search Engine Land for the full article.

Google has rolled out a new look for Google Search Console aimed at improving accessibility and user experience.

Please visit Search Engine Land for the full article.

On the hunt for something new? Check out who’s hiring in search marketing this week.

Please visit Search Engine Land for the full article.

Pausing your campaigns may save some budget in the short term, but it’s likely to cost you more over the long haul.

Please visit Search Engine Land for the full article.

In its early tests, advertisers were able to avoid appearing next to exclusion categories 94-99% of the time.

Please visit Search Engine Land for the full article.

We’ve seen a big drop in traffic to AMP pages, suggesting that the inclusion of non-AMP pages in Top Stories is taking a toll.

Please visit Search Engine Land for the full article.

SEOs have a few opinions on the timing of this update.

Please visit Search Engine Land for the full article.

SEOs have a few opinions on the timing of this update.

Please visit Search Engine Land for the full article.

The e-commerce platform cites the change “as a result of Visa’s continued high cost of payments.”

Please visit Search Engine Land for the full article.

The new features may help all advertisers, but the benefits will likely be greater for SMBs working on tighter resources.

Please visit Search Engine Land for the full article.

With social media referrals to AMP pages cut down by the change, the reasons for supporting AMP are getting fewer.

Please visit Search Engine Land for the full article.

This is a new requirement for your logo structured data and if logo does not render well on white backgrounds, it may not qualify for inclusion in search.

Please visit Search Engine Land for the full article.