Category: Search Engine Land

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

Please visit Search Engine Land for the full article.

Despite facing a still-raging pandemic and a slew of updates, SEOs rose to the challenge. Here’s our recap of the year’s most important SEO stories and news.

Please visit Search Engine Land for the full article.

This issue started yesterday afternoon and only impacts users on the desktop version of Gmail.

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From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.

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In Part 5 of our Messy SEO series, we look at the results from Google’s title tag changes and other SERP issues affecting MarTech.

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Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform.

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After announcing a partnership with Shopify back in October, now Bing’s search results are live with deeper integrations.

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This bug impacted Google Ads conversions that use non-First/Last Click attribution models, such as Data Driven Attribution.

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Google has confirmed this update is now complete – days before the Christmas holiday.

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Consumers aren’t just buying your product, they’re buying your brand values. Inclusive marketing can help you deliver those values to more audiences.

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Although, it seems most of us have been able to access this tool for the past few days.

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That’s one more Chrome alternative that won’t support FLoC.

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Stakeholder expectations seem more realistic as the industry has matured, but Google’s updates may be influencing career paths.

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With a huge demand for SEO specialists, marketers shouldn’t neglect entry-level talent. At SMX Next, Abby Reimer shared how brands can find and support these SEOs.

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Over the past few months, Google has been rolling out new icons within the Google Ads console.

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This update seemed to be focused on changes around proximity and distance.

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On the hunt for something new? Check out who’s hiring in search marketing this week.

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The new features may make it even harder for OTAs to compete in the search results.

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An optimized site structure serves as the foundation for SEO success. At SMX Create, Niki Mosier shared how to strengthen those foundations and identify opportunities for greater search visibility.

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It’s difficult to find value in mounds of data. At SMX Next, Murat Yatağan shared how SEOs can use data segments to build successful campaigns.

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