Category: Search Engine Land

The issue has no impact on how keywords are saved and Google is working on a fix.

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Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. At SMX Next, Jonathan Kagan shared how organic and paid can overdeliver together and how to evaluate paid search incrementality.

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Customer reviews aren’t just for show. At SMX Next, Kyra Sammis explains how marketers can use reviews to improve SEO.

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The Shops section shows three to ten retailers based on their organic search rankings.

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Best Buy Ads offers consumer electronics and related brands with a Google alternative to reach customers.

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Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

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Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.

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Full user permissions no longer shows as delegated owners for some – this is now resolved.

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Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

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The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022.

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If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

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Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

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On December 28, 2021 Google made a change to how it evaluates and reports errors in product structured data, so you may see a change in errors in that report going forward.

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Save-able product filters can enable marketers to more quickly zoom into the product category they want to analyze.

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Advertisers aren’t just competing for their audience’s money, they’re also competing for their attention. At SMX Create, Rebecca Debono and Julia Thiel discussed how they create eye-catching ads that can help brands secure both.

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Google looks to be testing a new announcement section at the top of the Search Console interace.

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Google had a busy year of search algorithm updates in 2021, but some might question the timing of many of those updates during an already super stressful year.

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It’s unclear whether this feature will remain available once Smart Shopping campaigns are rolled into Performance Max campaigns in 2022.

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Google Business Profiles now let’s you mark a product as special to pop it to the top.

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Google Business Profiles now let’s you mark a product as special to pop it to the top.

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