Category: Search Engine Land

AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation.

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This new robots tag lets you define if you want your content indexed when it’s embedded through iframes or other means.

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Car schema is not supported automatically as a subtype of product schema.

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Placement reports show where Performance Max ads have served, which may help with brand safety efforts, as well as how many impressions they’ve received.

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This could make Semrush a more robust source of SEO knowledge and may help it pull away from other toolset providers.

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Search data provides a wealth of insights for marketers. At SMX Next, Matt Colebourne shows how to use this information to make better business decisions.

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Legislation like this could be a game-changer for every digital marketer who advertises on Google, Facebook and other advertising platforms.

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Content that appears in the first slot of the Top Stories section may be deduplicated from the main results if the Top Stories box appears before the main results.

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Changes from the experiment to the base campaign can also be applied with a single click.

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“Spotty” enforcement can result in inappropriate ads being shown to minors and an unfair advantage for advertisers that slip through the cracks.

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Google has removed all references to using time ranges in the recipe schema markup help documents.

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Like the WordPress version of the app, Shopify merchants can use it to optimize their products and posts to show in organic, non-shopping results.

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In addition to writing daily about SEO, PPC, and more for Search Engine Land, Goodwin will also manage and grow Search Engine Land’s roster of subject-matter experts.

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Level up your SEO skills with your choice of live, two-day Master Class, only at SMX.

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Making URL changes to your site can take several months for Google to process.

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We now have a tool from Google to see how well our desktop URLs do with page experience.

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Google has confirmed a bug impacting how ads are served on Gmail desktop with Safari browsers.

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We went into this experiment knowing there was some risk, but haven’t seen anything to make us reconsider the move.

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The issue is resolved but it might take time for your titles to be reprocessed.

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A transformed digital landscape means marketers must think search-first.

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