Category: Search Engine Land

The campaign type’s deprecation date is now set, nearly a year after standalone Gmail campaigns became “read-only.”

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Site Visit Optimization may offer more efficiency, while Aggregated Measurement could improve attribution.

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Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

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Google will also launch a “one-click” self-service tool for advertisers that would like to transition their campaigns ahead of the deadline.

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Is optimizing for featured snippets an important use of your time? Three years of data may hold the answer.

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Too many brands neglect their marketing funnels and miss sales opportunities. At SMX Next, Andrea Cruz shows how marketers can improve their funnels with actionable content.

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While paid search marketers applaud Google’s proposed user privacy measures, they’re keen to highlight its shortcomings — particularly the number of topics in the initial design.

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Advertisers invested more than $3 billion on Microsoft Advertising last quarter, fueling the revenue growth.

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Advertisers have until February 28, 2022, to migrate their code from the previous media-based video ads.

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Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types.

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Determining the value of your conversions can lead to smarter Google Ads bidding. And, if tCPA does go away, you won’t find yourself scrambling for a strategy.

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The new Privacy Sandbox proposal determines topics to share with sites and advertisers based on the user’s previous three weeks of browsing history.

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Use these tools to quantify unknowns and real-life scenarios.

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Google has confirmed a small experiment that might help users more easily identify an advertiser — by including their favicon in the URL.

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Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search.

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In this article, we demonstrate an evolution from an original concept for a testbed to a project suitable for our future events and articles.

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Google is accused of using dark patterns to get more location data from its users and profit from better search results and Google Ads.

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On the hunt for something new? Check out who’s hiring in search marketing this week.

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Search marketers will have to pay attention if Neeva can grow its market share. But without search ads, options may be limited for PPC practitioners.

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The issue, which affected the serving of ads on YouTube, has been resolved.

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