Category: Search Engine Land

After nearly two years, the new Partners program requirements have taken effect and Google will notify all Partners of their current status.

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You may start seeing this snapshot show up more often because Google now supports more verification methods.

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Google’s overview details why it might update its policies, how it enforces them and the role of machines and humans in content moderation.

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Keyword matching has changed, but not all campaigns are ready to use them effectively. At SMX Next, Aaron Levy shows how marketers can leverage modern match types.

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Advertisers on Microsoft’s platform have two more ways to save time that might otherwise be spent adjusting and configuring their campaigns.

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Tagging adds URL parameters to your tracking URLs for better analytics and measurements.

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Google will combine its advertiser identity and business operations verification programs under a unified Advertiser verification program.

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Wix’s SEO efforts continue with an app for SMEs that costs $7 per month.

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Initially launched for beauty products, users can now see what products from Crate & Barrel, CB2, Walmart, West Elm and Wayfair look like in their homes before they buy.

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Google Ads also launched auto-applied recommendations for manager accounts and more recommendations for Video campaigns.

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This change may result in seeing more or less errors in your Breadcrumbs and HowTo structured data Search Console enhancement and error reports.

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You can now programmatically access the data you’d request from the URL Inspection Tool within Google Search Console.

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Google expanded the document to explain how SafeSearch works, added some troubleshooting but the overall guidance has not changed.

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There are multiple reports about ‘Untitled’ title tags appearing in Google’s search results that redirect users to spam sites.

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In Part 6 of our series, we detail the process behind crafting pillar pages for MarTech to better organize our topical coverage.

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Advertisers must be state-licensed and certified by Google to run gambling ads.

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WordPress makes enhancements to the block editor and stretches no code capabilities in this new release.

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There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have.

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The issue started on January 24 and is still ongoing, so please note this in your reports.

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See what Google’s new search feature looks like when you do ‘near me’ searches on mobile.

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