Category: Search Engine Land

Cruise Ads don’t change the vertical-specific formula for Microsoft Advertising, but the consistency may help PPCs at agencies get them going for different clients.

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Want to resume searching for topics you did days or weeks ago? Google Chrome’s new Journeys feature makes it easy to do.

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The new Search Ads 360 supports Performance Max and Discovery campaigns, includes a refreshed UI and greater support for other search engines.

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Early Bird rates expire this Saturday, February 12… book now to save 25% off your Master Class!

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Bing News PubHub launched in 2016 at its own location but has now been migrated into Bing Webmaster Tools.

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Keyword Boosting may help local businesses achieve better campaign performance and reach higher intent audiences.

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You are swimming in data. Here’s how to unlock insights for better ad copy relevancy, targeting, and timing.

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This issue was between February 1st through February 3rd and did not impact your rankings.

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Buying Guides may present visibility opportunities for your content marketing campaigns.

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Google Search Console’s crawl stats report showed Google stopped crawling many Shopify sites last week.

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Discover some free tools, SEO crawler integrations, and scripts to leverage with Google Search Console URL Inspection API insights.

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Running Discovery, Smart Shopping, or Performance Max campaigns? Want to avoid hearing from angry customers? Then read this.

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This feature may be particularly useful for SMBs that might not otherwise be able to implement enhanced conversions manually.

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SEO tips to fully optimize your Shopify site for higher rankings and more sales.

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This is powered through the listings in the MSN Autos Marketplace.

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Google Shopping is a great commerce platform, but too few marketers take the time to optimize their ads. At SMX Next, Anastasia Sorokina and Basheer Bergus show how brands can improve their customers’ shopping experiences.

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The HTMLRewriter() API gives us the ability to use jQuery-style element selectors to attach to HTML elements in raw page source to run JavaScript from that foothold.

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From RankBrain, Neural Matching, BERT and MUM – here is how Google uses AI for understanding language for query, content and ranking purposes.

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Google continues its streak of Performance Max-related updates, putting its weight behind the new campaign type.

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Alphabet announced revenue of $75 billion in Q4 of 2021. Of that, $61.2 billion came from Google advertising.

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