Facebook drops ‘News’ from News Feed in rebrand
The News Feed is no more. Facebook says the News Feed will now simply be known as the Feed.
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Smart Pages, Microsoft’s free site builder, is now available to US-based SMBs
The company also announced feature updates, including video embeds and integration with Bing Maps.
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Conductor acquires technical SEO monitoring tool ContentKing
ContentKing customers can continue to use the tool. Conductor plans to fully integrate ContentKing into its platform within 12 months.
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Google’s Privacy Sandbox, including the Topics API, is coming to Android
Google is soliciting feedback for its initial design proposals and is expecting to launch in beta by the end of the year.
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Snapchat introduces attributable mid-roll ads for Snap Stories
Being able to tie conversions from these ads to a particular creator can help advertisers understand their ROI.
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Google denies mass search ad disapprovals or bugs with ad policy enforcement
There are widespread reports of Google Ads disapproving ads and accounts in the past 24-hours but Google says nothing is out of the ordinary.
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Google AdSense launches related search for content pages
The new feature is designed to drive incremental ad revenue while encouraging more engagement from visitors.
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Microsoft Advertising nearly doubles available markets with 29 more countries
This update may make Microsoft Advertising more attractive to advertisers that sell products or services internationally.
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Google crawl stats report is missing a chunk of data
This seems to be just a reporting issue, as everyone seems to be impacted by this Google Search Console bug.
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The benefits of dynamic rendering for SEO
Google is getting better at crawling JavaScript, but there are still limitations. At SMX Next, Nati Elimelich explained how dynamic rendering can overcome those limitations while avoiding potential cloaking issues.
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Google Ads issue results in missing conversions from data-driven attribution
The issue, which occurred between 7:54 p.m. and 12:34 p.m. PST on February 9, has been resolved and the company is working on recovering the data.
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YouTube reveals 2022 roadmap for shopping features, Shorts and more
Expect shoppable videos, Live Shopping and heavier shopping integration on the YouTube app.
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Google Ads API v10 is now available
Additions include general availability for Smart Campaigns and support for Local Service Ads campaigns in open beta.
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How marketers can create a holistic search strategy
SEO and PPC teams can empower each other when they work together. At SMX Next, Allison Duvall and Hannah Johnson of Merkle shared how marketers can create holistic search strategies.
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Google tests bulleted lists in ads
Screenshots of the test show up to three bullet points beneath the headline.
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Google gives more visibility to local news publishers
Google search may show local news stories more often in Top Stories. Google News Showcase also gets updates.
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Expect more messages in Google Search Console
Google said it finished the migration of all the messages into the new Search Console interface.
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