Category: Search Engine Land

Those merchants who provide an excellent customer experience will see a boost in rankings and other visibility improvements in the Google Shopping tab.

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As expected, Google is now rolling out the desktop version of the page experience update. This update should be fully rolled by the end of March 2022.

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While opting in doesn’t increase your budgets, advertisers should opt out if they don’t want recommendations to apply automatically.

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A recent document Google sent to the U.S. Copyright Office shows just how much being hit by the Pirate Update can sting.

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Advertisers in sensitive verticals will remain opted out of this change for existing campaigns.

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Learn what type of content Google considers to be “Your Money or Your Life” and where to focus your SEO efforts to improve Expertise, Authoritativeness and Trustworthiness for those pages.

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Core web vitals are important, but they’re just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.

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Short titles differ from the existing title attribute in that they’re intended to show in “browsy experiences,” like Discovery campaigns and Shopping ads.

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If you find yourself going with the flow or doing a lot of hoping for your career, here’s how to start taking charge today.

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Service Page owners can now show the organization they work for and include media from their portfolio.

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This feature first launched in 2017 in the local panel and Google appears to be testing it in Google Maps.

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This will come as a relief to advertisers that still rely on Standard Shopping’s manual controls and capabilities — especially as Google Ads continues to release more automated products.

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Soon, you won’t be able to follow local businesses in Google anymore.

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International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets.

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After months of feuding, Amazon will continue to accept Visa credit cards at its websites and stores.

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Edible Arrangements was seeking damages from Google for selling its name via search ads. The court didn’t bite.

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Businesses can pull call history data from this API and into their CRM software.

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As TikTok builds out more monetization opportunities to win over creators, this resource may be a convenient reference for brands to understand the platform’s brand safety options.

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Want more insights about how your Google Web Stories are performing? Google has the Data Studio report you need.

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The social media company estimates that it is now underreporting conversions by 8% — down from 15% in September 2021.

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