Advanced Authorship: The Deep Dive
Up Close Coverage From SMX Advanced 2013 I just attended the SMX Advanced session, “Authorship: The Deep Dive” this morning, moderated by Elisabeth Osmeloski, and featuring speakers: John Carcutt, Advance Digital, Janet Driscoll Miller, Search Mojo, Mitul Gandhi, seoClarity, and Mark…
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Google’s Father’s Day Logo
Happy Father’s Day everyone! Google has a special Google logo, aka Doodle for the day. It is an interactive slot machine type of Doodle that matches up the diverse set of fathers around the world. Here is a video of the logo: Here is a static image of the logo:
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SearchCap: The Day In Search, June 14, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches Alternative search engines are having a good week, likely thanks to public…
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Spurred By PRISM Scandal, StartPage & Ixquick Surpass 3 Million Daily Searches
Alternative search engines are having a good week, likely thanks to public awareness and concern over data and privacy issues being raised by the PRISM scandal. StartPage and Ixquick, two small search engines from the same company, announced this week …
Search In Pics: Bing Glasses, Google Shoes & #ThroughGlass Cop
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Bus Seats: Source: Google+ Bing Glasses: Source: Twitter Google…
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More New Tools From Bing Ads: Change History Graph In The Works
Following up on the new Bing Ads keyword performance visualization tool, Keyword Distribution Graph, Microsoft will soon be rolling out a visualization tool for change history. The Change History Graph will be available in the web interface and is meant to offer quick visual insight into the…
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Google Authorship Beyond Webpages
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files…
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Smart Geographic Segmentation & Bidding With Enhanced Campaigns
New PPC Best Practices In An Enhanced Campaign World was one of SMX Advanced Seattle’s most engaging sessions; and, as a speaker, I have received a great deal of feedback and questions about those bid location modifiers. As it turns out, location bid modifiers are one of the (only) benefits…
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Mobile Site Configuration & The Vary HTTP Header
Yesterday, Google announced more changes to the Google mobile search algorithm, which we can expect to roll out shortly. This update is intended to improve the search experience for mobile users by “address[ing] sites that are misconfigured for smartphone users” — presumably by…
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Google Maps Adds 1,001 New Street Views From Singapore’s Bay To The Vermont State House
Google Maps has added more than 1,000 new destinations, with an expansive collection of street views across Asia, Europe, Latin America, the US and Canada. New Singapore street views have been added for Fullerton Heritage Promenade, the Singapore Zoo, …
SearchCap: The Day In Search, June 13, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To End Sponsored Search Ads — For Now Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not…
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SPONSOR MESSAGE: SEO Tips & Tools @ SEO.mobi by Stephen Noton @MISCinfo #1 SEO Consultant in Asia
Stephen Noton the SEO Consultant in Singapore, Thailand, Malaysia, Hong Kong & China is sharing his life and his 16+ years of SEO & marketing in an App at http://www.SEO.mobi. In the App: Access to the Best SEO Tips, Plus SEO & Marketing Tools Automated Link Building Tool (for free)…
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Facebook To End Sponsored Search Ads — For Now
Facebook has said that it’s getting rid of sponsored search results for the time being. It’s not walking away from “search advertising,” however. In the future, there will be ads in Graph Search. But, the company is still in the process of working all that out. Facebook told…
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Why You Should “Bing It On” In Your Online Marketing
Bing commercials have been running rampant on TV lately — they have amped up their service and definitely have something to prove. Among other things, they’re becoming increasingly integrated into Windows 8, possibly increasing public interest in Bing. For many people (online marketers…
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Hey, PPC Managers: Stop Being So Lazy!
When I do PPC webinars, I always like to open with a quick poll. In a recent webinar, I asked attendees to fess up to how much time they spend working on their AdWords account every week. The results were very promising: Almost 9 out of 10 (87%) of res…
Unstructured Data In Display: Cut Through The Fog To Provide Insight
In my last last article, I talked about the importance of unstructured data for optimal performance in display advertising. This time, I’d like to bring that conversation full circle and explore another aspect of what unstructured data provides in spades: insight. While performance is typically the…
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Google Image Search Adds Arrows To Browse Through Image Thumbnails
Google Operating System noticed that Google Image search added navigational arrows to browse through image search result large thumbnail by large thumbnail. When you load the image results, click on an image to see a larger preview, you will see arrows…
SMX Advanced 2013 Live Blog Recap
Our Search Marketing Expo Advanced show out in Seattle is now complete. The two-day advanced search marketing conference had tons of wonderful content, speakers and tips. Below you can find some of the live blogging of the conference, just in case you …
RKG Launches SEO Forecasting Tool & Pilot Program Offering Insight On ‘Not Provided’ Query Data
On the heels of acquiring Nine By Nine Blue along with their search analytics Blueprint software, digital and search marketing firm RKG announced today a new SEO predictive forecasting tool to be added to the Blueprint software suite. In addition to the newly added SEO solution, RKG is launching a…
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Google’s Matt Cutts: Same Ad To Organic Ratio As Google, You’re Safe From The Top-Heavy Alogrithm
At SMX Advanced tonight, Google’s head of search spam, Matt Cutts announced that if you have the same or less ads than Google does in their search results, then you are safe from their top heavy algorithm. In short, if your ad to organic ratio is the same or less than what you see in […]
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