The Lost Art Of Social Sharing Buttons
Sharing buttons are no doubt one of the best ways to get your content shared via social media, email and other online channels. However, while many website owners agree that sharing buttons are a good thing, not everyone agrees on how to implement them…
Goodbye Enhanced Campaigns, Hello Bing Ads
Dr Shah has observed a 6% CPC increase from March through May. The report goes on to forecast another 5-10% CPC increase over the next two quarters, compared with the CPCs in the same quarters in 2012. These increases are being driven in part by enhanc…
SearchCap: The Day In Search, June 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting The new Top Movers report in Google AdWords shows you which…
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Google AdWords New Top Movers Report Aims To Automate “What’s Changed” Reporting
The new Top Movers report in Google AdWords shows you which campaigns and ad groups had the largest changes in clicks and cost between two timeframes. Located under the “Dimensions” tab (View: Top Movers), the report compares performance for two consecutive time periods of equal length,…
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Bing For Schools Offers Ad-Free Search Experience, SafeSearch Filtered Content & Lesson Plans
Bing announced Bing For Schools today, a new program designed for K-12 US schools, scheduled to launch later this year. In an effort to help schools teach digital literacy skills, Bing For Schools will offer an ad-free search experience with SafeSearch…
Google Rolls Out AdWords Dynamic Retargeting For Retailers
In another move to beef up its retargeting offerings–and take on retargeting platforms like Adroll, Retargeter and Mediaforge–Google is rolling out dynamic retargeting to all AdWords retail customers with Google Merchant Feeds. The company is also piloting dynamic retargeting in the…
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Google Takes Street View Images From The Tallest Building In The World At Dubai’s Burj Khalifa
Google Maps adds another first today with Street View images from Burj Khalifa, the Dubai skyscraper that sands at 828 meters (2,716 feet) tall, making it the tallest man-made structure in the world. According to Google not only is this their first-eve…
Google Celebrates 2013 Gay Pride Month With Rainbox Encased Search Box For LGBT Related Searches
For a number of years, Google has recognized Gay Pride Month by adding gay pride-inspired art to the Google search box on the results page of LGBT searches. This year, Google is marking Gay Pride Month 2013 with a 3D-styled rainbow encasing the search box: Google’s past support for Gay Pride…
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Preview Google’s New Structured Data Dashboard Beta
A couple weeks ago, we reported Google opened up invite requests to join a beta of the structure data dashboard. I signed up immediately and yesterday, I, along with other webmasters received my welcome email to take a look at the report. To sign up, you can do so at over here – I am […]
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Google Drops Another Search Operator: Tilde For Synonyms
Google has quietly dropped another search operator, the tilde (i.e. ~) search operator. Google Operating System blog noticed the lack of support for the tilde operator over the weekend. Reportedly, Dan Russell, a Search Research Scientist at Google, co…
How To Evaluate A Potential Website Acquisition
There are a number of things to take into consideration when buying a website. For purposes of this article, I don’t mean the usual business considerations such as price, terms, etc. Let’s dig into how you need to look at this from an SEO perspective. You can also use this thinking to…
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Duck Duck Go’s Post-PRISM Growth Actually Proves No One Cares About “Private” Search
Look out, Google! Duck Duck Go is on the rise, posting a 50% traffic increase in just eight days. Is this proof people want a “private” search engine, in the wake of allegations the PRISM program allows the US government to read search data with unfettered access? Nope. Google has…
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SearchCap: The Day In Search, June 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Experiments With Social Search By Adding New Bing Boards To Search Results Bing announced today that they are …
Bing Experiments With Social Search By Adding New Bing Boards To Search Results
Bing announced today that they are adding a new social element to their search results with the introduction of Bing Boards. Currently being created by, “…a small group of food and lifestyle bloggers, experts and social influencers,” the Bing Boards are a collection of images,…
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Search In Pics: Google Internet Balloon At GooglePlex, Noogler Pinwheels & Penguin Candies
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Internet Balloon At GooglePlex: Source: Google+ Google Pinwheels For…
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Dashboard Series: Creating Combination Charts In Excel
I’m starting a series on dashboards because I think creating sexy dashboards is a critical skill every marketer needs to know. It’s going to be a long series — but by the time we’re finished, you’ll be able to create dashboards that excel in both form and function. Why Use Combination Charts?…
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PLAs: Cannibals? Allies? Or Both?
The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers. This growth was spurred by the visual appeal of the ads themselves, by Google’s increasing sophistication in serving the right PLAs for the right…
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Google Advice On When To Submit Reconsideration Request & How To Clean Your Link Profile
Google posted a new article today answering common questions about submitting reconsideration requests and managing your backlink profile. Google Search Quality representatives, Kaspar Szymanski and Uli Lutz, co-authored the article, going through the …
3 Principles Of Future-Focused, No-Surprise Link Building
Link building doesn’t really fit the mold with the rest of the online marketing world. It’s unique and always changing. Even after trying to understand it, most marketers still don’t get it, and many SEO agencies don’t even want to touch it. That’s because link building is a moving target…
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Google Makes A Splash With Christoph Niemann Illustration To Mark The First Day Of Summer
Today’s Google Doodle by Christoph Niemann marks the summer solstice for searchers in the Northern Hemisphere with an animated illustration of five swimmers in Google-logo colored swimming caps, bobbing along on a wave that splashes back and forth. Google users in the Southern Hemisphere get…
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