Google Pays Tribute To Renown Biophysicist Rosalind Franklin
Today, Google is paying tribute to British biophysicist and X-ray crystallographer Rosalind Franklin on what would have been her 93rd birthday. The logo highlights Franklin’s contribution to DNA research with an illustrated image of the biophysicist examining the double helix structure of DNA…
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SMX East Super Early Bird Rates Expire Saturday – Register Now & Save!
Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Saturday, July 27th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 50+ tactic-packed sessions that will help you build site traffic, grow sales, boost your…
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SearchCap: The Day In Search, July 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adobe First To Announce Support For Bing Product Ads Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google…
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Adobe First To Announce Support For Bing Product Ads
Today, Adobe announced it’s first to market with support for Bing Product Ads. Very similar to Google Product Listing Ads, Bing Product pull from merchant’s product feeds to show product images, prices and other details on search results pages. According to the Adobe release, Adobe…
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Report: Google PLAs Dominate CSE Channel Like Never Before [CPC Strategy]
CPC Strategy’s latest Shopping Comparison Engine report shows Google’s grip on the market only tightened in Q2. Across performance metrics, Google PLAs (product listing ads) continue to outperform other CSEs by wide margins. For example, in Q1, Shopping.com, Pricegrabber and Amazon…
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Google Adds Enhanced Campaigns Bid Adjustment Reporting To Google Analytics
Google announced today that Bid Adjustments reports for AdWords enhanced campaigns are now included in Google Analytics. The reporting, found in the Advertising section under Traffic Sources in Analytics, are designed to help advertisers analyze the pe…
Slick New Overhaul Brings Rank Tracking Back To Raven Tools
Late last year many Raven Tools users were surprised to find that Search Engine ranking data had been removed. Under pressure from Google, Raven yanked the SERP data and focused the tool on helping SEOs and Internet Marketers with analyzation tools. Well Raven users that have missed the tracking…
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Google’s Matt Cutts On Hidden Text Using Expandable Sections: “You’ll Be In Good Shape”
In the latest video answer from Google’s Matt Cutts, the head of Google search spam, Matt answers a question about “hiding” text in JavaScript/AJAX-like expandable menus. Matt said that generally this practice is acceptable within Google’s webmaster guidelines, if and only…
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Google Continues Censoring Piracy Related Search Suggestions By Blocking Grooveshark
TorrentFreak reports Google has added another web site to the piracy block list for their instant search suggestions. The site is named Grooveshark, which is a popular free music streaming service. Google would not comment specifically about Grooveshark but told TorrentFreak, “our algorithms…
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New B2B Content Consumption Habits In An Ever-Changing Advertising Funnel
In my last article, I discussed how some marketing tactics and concepts of yesteryear can still be applied in advertising to B2B customers today. Inevitably, however, some marketing media and channels have changed. The world of advertising has shifted …
SearchCap: The Day In Search, July 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Gets Lowest Score Ever In Customer Satisfaction Survey There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee…
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SPONSOR MESSAGE: Enterprise SEO Tools 2013: A Buyer’s Guide
In this Buyer’s Guide, learn about the latest trends, opportunities and challenges facing the market for Enterprise SEO Tools. Drawing from interviews with industry leaders and their customers, this report profiles vendors in the SEO Tools marketplace and what you need to look for in an SEO…
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Google Gets “Lowest Score Ever” In Customer Satisfaction Survey
There’s a mystery surrounding the latest customer satisfaction numbers released by ForeSee Results (for the American Customer Satisfaction Index [ACSI]). Published late last night, they indicate the lowest levels of consumer satisfaction with search engines (and portals) since 2003. The…
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Google News Showing Old Stories As New: A Google Bug Or Publisher Hack?
Last week I reported on the Search Engine Roundtable a huge array of complaints from Google News publishers and searchers that some news outlets are showing old stories in Google News but they are appearing as breaking new stories. The example I gave w…
To Build Better Links, Stop Focusing On The Bad Ones
Over the past year, I confess that I’ve spent way more time digging into bad links than good links. I’ve conducted audits with the specific goal of finding problems — not finding links to emulate or identifying awesome links that the client should go to great lengths to keep….
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Budget Flexibility: Accounting For Regional Differences In AdWords
Recently, I’ve been seeing a lot of odd spending patterns in client accounts, especially when it comes to international Google AdWords campaigns. No, I’m not referring to mobile or enhanced campaigns — I’m talking about to a failure to account for regional differences in how…
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SearchCap: The Day In Search, July 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties Google has agreed to settle a class-ac…
Google Agrees To Settle Lawsuit Over Passing Search Queries To Third Parties
Google has agreed to settle a class-action lawsuit that stems from two searchers accusing the company of sharing their search queries with third parties without user content or knowledge. As part of the settlement, Google has agreed to pay $8.5 million…
Search Engines Ixquick & StartPage Double Up On Security Measures With 2 New Encryption Standards
On the heels of the US PRISM scandal, private search engines Ixquick and its partner site StartPage are leveraging new encryption methods that offer higher levels of security beyond the standard SSL encryption. With a combined four millions searches da…
UK Prime Minister Attacks Google, Bing & Yahoo On Child Porn, Demands Better Efforts By October
UK prime minister David Cameron unveiled a wide-range of efforts today to protect children against pornography on the internet. A significant part of his speech attacked the search engines of Google, Bing and Yahoo for not doing enough and demanding changes by October. Below is Cameron’s…
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