SPONSOR MESSAGE: Build Quality Links From Social Content
Digital Marketing Depot Webcast August 8th 1:00EDT/10:PDT – Combining paid and organic tactics is how content is distributed on social networks, and how links are built in this post Penguin/Panda world. Attendees of this webcast will learn how to create content that will move users to the…
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Welcome Lauren Litwinka, New Community Editor & Congrats Monica Wright, New Director Of Audience Engagement
Search Engine Land keeps growing our staff! Today, we’re happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position. Lauren will be directly interacting with our audience on Twitter,…
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Rejoice! Safari Is Once Again Providing Google Referral Information In iOS
Since last September, people using Safari on iOS devices and searching on Google have appeared to publishers as if they came directly to their sites, not via Google. Now, the problem has ended, with iOS now apparently having been upgraded to support the “meta referrer” tag. No, this…
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5 Critical SEO Mistakes Leaders Must Avoid
It isn’t easy being a leader in today’s digital economy. The rapid shifts in technology and the way customers adapt to it has transformed business. Barriers between online and offline business have broken down. Capital alone is no longer decisive in determining success. Google’s…
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Google Honors Maria Mitchell With Logo To Celebrate Her 195th Birthday
Today’s Google logo celebrates the first professional female astronomer in the US, Maria Mitchell. The animated logo depicts Mitchell atop a roof, staring at the stars with a handheld telescope. Before becoming a professional astronomer, Mitchell discovered a comet in 1847 that was named Miss…
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Search Engine Land’s Guide To SEO Explained In New Slideshow Format
Earlier this month, we announced the addition of Mobile as a new SEO element in the 2013 Edition of the Search Engine Land Periodic Table of SEO Success Factors, following a Google announcement that mobile site optimization is a factor in search rankings. The Search Engine Land Guide to SEO…
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SearchCap: The Day In Search, July 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Reportedly Testing Local News Card For Google Now Google is reportedly testing a local news “card” for its Google Now predictive search…
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Google Reportedly Testing Local News Card For Google Now
Google is reportedly testing a local news “card” for its Google Now predictive search product. Quartz first reported on the project, and says it’s currently only being tested internally by Google employees. The revelation came from an interview last week that Quartz did with…
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Google Sitelinks Redesigned: White & Gray Backgrounds With More Quick Links
Google is testing a new design for their organic search results sitelinks. The new sitelinks are showing for some searchers, although I am not able to see them myself. The screen shot above, provided by +Jon Cooper shows the a grid of four main section…
Report: Building Contractors Number 1 Local Ad Category
Restaurants is still the most widely searched local business category according to YP’s Q2 Local Insights report. However restaurants doesn’t even show up in the top 10 when it comes to advertising spend. According to YP data, the following list represents the most searched local…
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Google+ Local Reviews Now Pop Up As Overlay, Rather Than In New Page, In Google Search
If you search for a keyword phrase that triggers local listings in Google’s Web search results, such as searching for [barber], Google will show you Google Business listings. If you click on the reviews on one of those listings, instead of taking you to the Google Business Local page, Google…
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6 Ways To Leverage Merchant Feeds To Optimize Product Listing Ads
Product Listing Ads (PLAs) are the new hipster ads of search marketing, but many retailers aren’t fully capitalizing on this huge opportunity. (I guess many don’t know how cool they are yet.) But, what goes into optimizing your merchant feed for your PLA campaigns, and what best…
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SearchCap: The Day In Search, July 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google: Links In Press Releases Should Use Nofollow Like Paid Links Friday we broke the news that Google updated th…
Proven Paid, Earned and Owned Social Media Tactics – Nov. 20-21 in Las Vegas
Attend Search Engine Land’s SMX Social Media Marketing for two days of tactic-packed sessions on paid, earned, and owned social media. View the topic sneak peak agenda. All Access, Workshop, and Boot Camp passes currently available at our lowest rates. Register now to save!
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In-Depth Workshops at SMX Social Media Marketing – Best Rates Available Now
Attend a comprehensive workshop conducted by leading experts in internet marketing on November 19, immediately preceding SMX Social Media Marketing November 20-21 in Las Vegas. SMX Social Media Marketing registration is open and super early bird rates …
Google: Links In Press Releases Should Use Nofollow Like Paid Links
Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust as settled, I aimed at getting more clarification on what Google meant by the new example around keyword rich anchor text links within articles or p…
7 Ways To Get Links When Launching A New Website
Launching a new website is one of the hardest things you do. It’s also one of the best ways to get a nice influx of links pointing your way. I know this because for the past 2 1/2 months, I’ve been living it. On Tuesday, July 16 at 3:52 p.m., 352 Media Group officially became […]
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SearchCap: The Day In Search, July 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code In his latest video, Google’s head of search…
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Google’s Matt Cutts: Websites Using ccTLDs Should Contain Content Relevant To The Specific County Code
In his latest video, Google’s head of search spam Matt Cutts addresses whether or not it is a good idea for a website to use a ccTLD (country code top level domain) as a novelty domain. The video was a response to the question: As memorable .COM domains become more expensive, more developers…
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Google Relaunches Zagat App With Yelp In Mind
Last week Google killed the Google+ Local mobile app for iOS, saying that all the same content was available in Google Maps for iOS. Today the company announced the relaunch of the Zagat site and mobile app for Android and iPhone. Of course all the Zag…