The Impact Of Google’s Quality Score Change
To assess the impact of Google’s recently-announced quality score change, I analyzed the pre/post change in Quality Score distribution across data for more than 100 advertisers. Since the exact range of scores differs for every advertiser, we looked at the percentage change in relative…
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7 Real Life Ways to Build Links
The majority of the time when we’re discussing link building, we focus on things like outreach, content strategy, tools and, in general, ways we can acquire links online. Which makes perfect sense since links are… well, online. But what about the offline, or “in real life”…
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SearchCap: The Day In Search, August 5, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms Google’s head of search spam, Matt Cutts…
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Google’s Matt Cutts: We Fight Search Spam In 40+ Countries & Internationalize Our Spam Algorithms
Google’s head of search spam, Matt Cutts announced in a video that Google fights search spam at an international level but does tend to have a stronger spam fighting sense in the Google.com, English search results. Matt Cutts explained that with most of Google’s spam fighting…
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AdWords Time Comparison Data Rolls Out In Web UI, Includes Filter Options And Exports
When Google rolled-out “compare dates” functionality in AdWords, it was welcomed, but limited to showing changes on the graph view only. Yes, you could get comparison data out of AdWords, but it was cumbersome. Good news: Over the next few days, Google is officially rolling out an…
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Here’s Your BIG SMX East Preview: All the Reasons You Can’t Skip this Conference
Search Engine Land’s SMX East search marketing conference is returning to New York City on October 1-3. This is our big, once-a-year east coast event, and if you’re involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and your company or…
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7 Things I’ve Figured Out About The New Google Maps
Google has been busy changing a lot of the user interfaces for its local search services. Between the new Google Maps, the Google Local Carousel and the new Reviews Pop-Ups, they have certainly thrown the local search world into a tizzy. I have been pl…
Apple Beefing Up Maps With Crowdsourcing, “Ground Truth” Hires
Apple Insider points out that Apple is hiring for dozens of positions in its mapping group. There are more than 80 positions that respond to the keywords “Apple Maps” on the company’s jobs site. Among a range of other positions, Apple has been seeking “ground truth local…
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Why My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time!
Landing page optimization is big business for successful PPC campaigns. Google’s weighting of where a paid ad will show and how much each click costs is factored, in part, on the quality of the landing page the ad leads to. But, on the SEO side of things, you don’t hear a lot about…
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New CityMaps Hopes To Compete With Social And Editorial Content
Mobile mapping provider CityMaps recently redesigned its iOS app. It impressively includes home-grown vector maps, built from the ground up. Beyond this CityMaps is trying to offer deeper editorial and social content to differentiate from other mapping…
SearchCap: The Day In Search, August 2, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool Google announced they are migrating three existing AdWords…
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Google Display Planner Tool To Replace Ad Planner, Placement Tool & Contextual Targeting Tool
Google announced they are migrating three existing AdWords tools directly into a new version of the Google Display Planner. Specifically, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner are all going to be built into the Dis…
Revealed: The 17 Other Search Engines The FTC Warned Over Paid Ad Disclosures
In June, the US Federal Trade Commission warned seven “general purpose” search engines — including Google, Bing and Yahoo — about the need to ensure they were properly disclosing paid ads. But 17 other “specialty” search engines were also warned. Which ones? The…
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Search In Pics: Googlers At Apple & Microsoft Stores, Designer Glass & The Simpsons On Google Street View
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Interns At Apple’s Genius Bar: Source: Google+ Google Interns…
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Suing Your SEO: Can An Agency Be Held Liable For Poor Results?
It was only a matter of time before a lawsuit was filed against a search engine optimization agency for failing to deliver. Last week, the legal marketing industry was aTwitter (and aFacebook and even aPlus) with news that law firm Seikaly & Stewart had filed a lawsuit against The Rainmaker…
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Twitter Launches Its Version Of Universal Search Results
Twitter is in the process of rolling out what you could call its version of “universal search results” on Twitter.com. The changes bring Twitter’s web search more in line with the current mobile experience. Twitter announced the changes this afternoon via tweet: Search update on…
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SearchCap: The Day In Search, August 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Five Years Later, Ex-Farecast Founder Asks “What Is Bing Doing?” Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says…
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Five Years Later, Ex-Farecast Founder Asks “What Is Bing Doing?”
Oren Etzioni, the founder of Farecast who sold it to Microsoft in 2008, says he’s “disappointed” with Bing’s development and “expected more” from Microsoft’s search engine. As Geekwire reports, Etzioni made his comments to an audience last night at a…
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Changes Afoot At Search Engine Land & Marketing Land Columns
I’m pleased to announce that we’ve made some changes in our columns line-up to better showcase the great work contributed by our talented columnist-practitioners. The biggest change is that we’re moving some of our columns from Search Engine Land to Marketing Land, so we want to…
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German Publishers Opt-In To Google News — For The Moment
Following the enactment of a controversial copyright law in Germany, Google said that it would require publishers to formally “opt-in” to Google News or be excluded from results. Accordingly major German publishers have decided to do so — for now. The new law, which went into…
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