Google Launches Manual Spam Actions Viewer, Streamlines Reconsideration Process
Google is adding a new feature in Webmaster Tools that will leave no doubt when a site’s search rankings are affected by a manual webspam action. It’s called the Manual Actions viewer, and it’s available today under the “Search Traffic” tab. The new tool complements…
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Google AdWords Testing New Drop-Down Navigation Ad Extension
Have you seen this new ad extension keenly spotted by Kim Clinkunbroomer of Philly Marketing Labs? As Clinkunbroomer pointed out, the “I am Looking For” ad extension gives users a drop-down navigation menu with links — in this case 10 — to specific sections of an…
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Proven Paid, Earned and Owned Social Media Tactics – Nov. 20-21 in Las Vegas
Attend Search Engine Land’s SMX Social Media Marketing for two days of tactic-packed sessions on paid, earned, and owned social media. View the topic sneak peak agenda here, All Access, Workshop, and Boot Camp passes currently available at our lowest rates. Register now to save!
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Bing: We Added A Border To Our Ads To Make Them More Visible
In response to our post yesterday about the often-invisible background shading on ads in the search engine results, Derrick Connel, Corporate Vice President of Bing Program Management at Microsoft, followed up with Danny Sullivan on Facebook to say: As a small comment on Bing — the ads have 2…
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Google Adds Conversion Value Metrics To AdWords Graph
Jon Diorio, Senior Product Manager for Google AdWords posted on his Google+ page news of “a small reporting tidbit”. Conversion value metrics are now among the those available in the AdWords graph. The newly added metrics are shown in Diorio’s screenshot below.
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Google AdWords Geo-Targeting: Have We All Been Doing It Wrong?
It’s rare that a true challenge to a best practice (and a seemingly straight forward one at that) arises. But, when Marta Turek, Group Manager, Performance Media at Mediative presented case studies showing what happened when they tested an opt-out versus the traditional opt-in approach to…
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Google’s Cutts: Got Bad Links To Your Site? Don’t Fret It, Disavow It!
In a recent video answer from Google’s head of search spam, Matt Cutts, Matt said if you have bad links pointing to your site, don’t worry about it, all you need to do is disavow those links. Matt Cutts said, “just go ahead and disavow those links,” even if they those…
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5 Secrets To Maximizing Retail Budgets For Paid Search
Over the last decade, the incorporation of search into the online shopping experience has led to a savvier generation of consumers who prefer the selection, price-transparency, and convenience of online retail to traditional brick-and-mortars. As a res…
Is Google Authorship Affecting Rankings Today?
Many of us in SEO espouse the great benefits of Google Authorship and the potential of the rumored AuthorRank. Many in SEO would argue that AuthorRank has not yet been implemented as part of the Google algorithm. Or has it been added already? The Scena…
Bing Launches News, Sports, Weather & Finance Apps For Windows Phone 8
After releasing a number of new updates for the Windows Phone 8 yesterday, Bing announced today they have launched their News, Sports, Weather and Finance apps for the phone as well. Originally released for Windows 8 last October, the mobile versions o…
SearchCap: The Day In Search, August 7, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Research Says Search Engines Have Little To Do With Promoting Pirated Content A new research paper authored by …
New Research Says Search Engines Have Little To Do With Promoting Pirated Content
A new research paper authored by Matt Schruers and published by the Computer & Communications Industry Association argues that search engines have been unfairly targeted in the quest to impede online copyright infringement. According to the paper, the perception is that search engines are the…
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Local Search Marketers Guesstimate 2013 Google Ranking Factors
Despite the annual changes in the local search ecosystem, the ranking factors that Google uses to determine its local search results haven’t changed much over the past year. So say the 35 local search marketers that contributed to the 2013 Local Search Ranking Factors — organized again…
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The Great Fade Out? How The Search Engines Stack Up On Ad Backgrounds In SERPs
A few weeks ago, Barry Schwartz reported that Yahoo was testing ad background colors – a pale green instead of pale blue. The search engines frequently test ad background colors in the SERPs. Google has tested blue, green, purple, and yellow variations. What struck me in looking at the Yahoo…
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4 New Reports To Optimize AdWords For Better Results
There have been quite a few new tools and features launched in Google AdWords (my former employer) over the past couple of months that may not have gotten the attention they deserve amidst the much more hotly debated launch of Enhanced Campaigns. Now that we’ve all transitioned and Enhanced…
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Facebook Graph Search Fully Rolled Out To All US English Users
It’s official. If you are based in the United States and use the English language version of Facebook, you now have access to the Graph Search product. Announced back in January, Graph Search has taken a good bit of time to fully roll out, with many changes cropping up along the way. As Matt…
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SearchCap: The Day In Search, August 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Introducing “In-Depth Articles” To Search Results Google is rolling out “in-depth” articles this morning. We previously wrote about…
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SPONSOR MESSAGE: 6 Best Practices For Influencer Marketing
Successful marketers know to thrive in today’s business climate they must identify their key influencers, listen to what they’re saying,and engage them. However, unless it’s executed properly, those efforts may be fruitless. In this white paper you’ll find strategies to find…
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Google Introducing “In-Depth Articles” To Search Results
Google is rolling out “in-depth” articles this morning. We previously wrote about the test when it appeared a couple of months ago. In-depth articles exist for a wide range of topics (e.g., censorship, secret societies, e-waste, Legos, Taylor Swift) and call out longer-form content from…
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Bing Brings Faster Search Results, Infinite Image Scrolling, Snapshot & More To Windows Phone 8
Bing announced a number of new upgrades today for the Windows Phone 8, including search feature design updates, infinite scrolling for images and videos, ten new “Instant Answers” topics, and a new mobile version of Bing’s “Snapshot” feature that offers at-a-glance…
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