Understanding Google’s Latest Assault On Unnatural Links
Without much fanfare or publicity, Google quietly updated the Link Schemes/Unnatural Links document inside the Webmaster Tools section of their site last month. If not for the excellent work of Barry Schwartz, many of us would have missed it. (I have a page change tool app set up for that exact…
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Bing Testing Favicons In Search Result Snippets
Bing is testing displaying favicons in the search results, next to the title of the search snippet. A reader, Joshua Hedlund, emailed us a screen shot of this test. Bing has confirmed this is not a browser extension modifying the search results, but rather one of Bing’s many tests to the…
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Master The Management Of International SEO Services Vendors
Today, I’d like to address an increasingly significant and treacherous topic for global marketers, a topic which I believe is insufficiently discussed — vendor management. The issues surrounding vendor management are principally related to cost, quality and control. First though, we need to…
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Google Scientist: We Want To Be Able To Respond To A Query Like “Book Me A Trip To Washington, DC”
Will the day come that Google can successfully respond when you tell it something like, “Book me a trip to Washington, DC” — walking you through all the queries and answers needed to complete such a complex request? Will the day come when we’re using devices that only offer…
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Logo Optimization: A Local SEO Stealth Tactic
When local businesses look to beef up their SEO game, they’re often looking for some clever technical trick. But, one of the simplest and most elegant local SEO tactics is to optimize the site’s logo. Since many businesses are unaware of it, employing it will amount to a…
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SearchCap: The Day In Search, August 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly…
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Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets
Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending those who place widgets on their site or those who distribute widgets should place a nofollow on the links within the widget code. Matt Cutts said, “I would recommend putting a nofollow,…
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Yelp Outs More Businesses With Another Batch Of Paid Review Alerts
Yelp’s battle against phony reviews and unacceptable tactics to earn reviews continues today with the company posting another batch of “Consumer Alert” messages on business profile pages. This is the second time Yelp has announced that some businesses will be outed for trying to…
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Google Pays Homage To Nobel Prize Winning Physicist Erwin Schrödinger
Today’s Google logo marks the 126th birthday of Austrian physicist Erwin Schrödinger. Awarded the Nobel Prize in physics in 1933 while at the University of Oxford in England, Schrödinger is considered a founding father of quantum physics. Google’s logo honors Schrödinger by highlighting…
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Learn from the Pros: See Who’s Speaking at SMX East
More than 100 of the world’s most knowledgeable internet marketers will present at Search Engine Land’s SMX East, October 1-3 in New York City. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. See who’s…
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Google Says “Snag” Has Taken Manual Spam Actions Viewer Offline
If you’re not seeing the “Manual Actions” feature in Google Webmaster Tools, you’re not alone. Many webmasters have taken to Twitter and other social networks to say that the link has been removed from their accounts, and Google has updated its original announcement to say…
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SearchCap: The Day In Search, August 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month Because of their share of the search…
Bing Reports They Receive Hundreds Of Thousands Of DMCA Complaints Every Month
Because of their share of the search market, Google is most frequently targeted by copyright holders filing DMCA complaints, but the search giant is not the only one managing requests to remove unlawful links from search results. TorrentFreak reports B…
Search In Pics: DooglePlex, Bing Football & Baby Panda
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google’s DooglePlex: Source: Google+ Stick ‘Em Up! Baby Panda!…
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Google News Showing Web Site Results For Some Navigational Queries
Google News is now showing the top web search result listing in the news results when the query has navigational intent. For example, if you search Google News for [ask.fm] at the top of the search results page, you will see a search snippet and link t…
5 Steps to Implement a Successful Bidding Strategy in Paid Search
When you set up bidding in paid search, it’s important you put a strategy in place prior to implementation. The most relevant questions that need to be addressed when developing this strategy are as follows: How many bidding strategies do I need? What cookie window should I use? Should I use…
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Google’s New Mobile Guidelines Focus On Delivering Content In Less Than A Second
One second. That’s about how long it took you to read the two words above, and it’s also the focus of Google’s latest advice for webmasters when it comes to developing mobile websites. The company has published new guidelines that emphasize why sites should deliver above-the-fold…
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Google Releases Seven Videos On Typical Manual Spam Actions
Earlier today, Google launched manual spam actions to Google Webmaster Tools where you can see if your site currently has a manual spam action. To help those who have received some of these manual action notifications, Google created seven videos for t…
SearchCap: The Day In Search, August 8, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: New Local Ad View (And AdWords Click Type) Comes To Google Maps App Google is following up on the recent roll-out o…
New Local Ad View (And AdWords Click Type) Comes To Google Maps App
Google is following up on the recent roll-out of its updated Google Maps app for Android and iOS devices with a new local ad view and click type. The ads appear at the bottom of the screen. In addition to the standard title and ad text, the ads include the car icon link to get […]
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