Apple “Embarks” On Another Mapping Acquisition
Last month Apple bought Locationary and Hop Stop. The point of the first was to improve the overall quality of local data for Apple Maps and the second was for mass transit information. Apparently, according to former WSJ reporter Jessica Lessin, Apple has made another buy for transit purposes. The…
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SearchCap: The Day In Search, August 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More More cards have come to Google’s predictive search service, Google Now,…
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Google Now Gains Car Rental, Concert Tickets, Reminders While You Search & More
More cards have come to Google’s predictive search service, Google Now, including information to alert you to your car rentals, concert tickets and a way to set reminders related to TV shows, book releases and more, when you are searching. Car Rentals Google posted the news to its Android…
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SPONSOR MESSAGE:8 Things You May Be Overlooking In AdWords
This white paper contains 8 easy to implement, impactful techniques for optimizing your AdWords campaigns right away. Thee tips include plenty of solutions to common mistakes many AdWords advertisers frequently overlook. You will learn how to set up conversion tracking so you’ll know what’s really…
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Google Launches AdWords Paid & Organic Report: See Organic And Paid Query Data Side-By-Side
Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news from a reporting viewpoint. In the screenshot below you’ll see query performance when an ad was…
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Majority Of Mobile Ad Spend To Go To Search — Forecast
In an updated digital and mobile advertising forecast eMarketer has projected that mobile search will be worth more than $15 billion in the US by 2017. Accordingly it will lead all other types of mobile advertising, similar to its current position onli…
Baidu Reseller Opens US Office, Aims To Lower Barriers For US Advertisers
China’s dominant search engine, Baidu, offers huge potential for marketers seeking to connect with Chinese consumers. Yet, for US companies there are several barriers to entry that haven’t made it worth the hassle — for starters, all documentation is in Mandarin and ads and…
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SMX East Rates Increase Saturday – Register Now!
Early Bird rates for Search Engine Land’s SMX East end this Saturday, August 24th. Register now and save! Join us October 1-3 in NYC for: Timely programing: over 80% of sessions are new, with the latest tips on Penguin-proof link building, mastering Google Enhanced Campaigns and more. Check…
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Google’s Cutts: Page Speed Ranking Factor Not More Important On Mobile Search
In a recent video answer by Google’s head of search spam, Matt Cutts, Matt said that page speed is not any more important, in terms of a ranking factor, for mobile search compared to desktop search. Matt Cutts said: It is not that in mobile, we apply that [page speed ranking factor] any more…
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Google Logo Honors Claude Debussy On The Occasion Of His 151st Birthday
Today’s Google logo is a melodic and artful animated illustration to honor French composer Claude Debussy on the occasion of his 151st birthday. Set to the tune of Debussy’s popular Clair de Lune, the logo depicts a riverside scene on a moonlit night as silhouettes of cars, bicycles,…
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Online Marketers: Make Sure You Surface The Right Content To Your Audience
When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it links back to my website — appear in front of the user. Put another way, the thinking for many has long been that the singularly-focused goal is…
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Average Position: A Distracting Lie
A great many folks spend time thinking about position on pages, both for their ads and for their organic listings. People care about position, but it’s really a proxy for what we should pay attention to: traffic volume and quality. Indeed, position itself as a KPI is pretty meaningless, and…
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Starting Today Bing For Schools Is Giving More Than 800,000 Students An Ad-Free Search Experience
Bing For Schools officially launched today, a program created by Bing to promote digital literacy to students in kindergarten through 12th grade. The program was initially announced in June, inviting school administrators to register for the free service that gives participating schools ad-free…
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SearchCap: The Day In Search, August 21, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording Earlier this week, Martin MacDonald, inbound marketing director at…
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Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording
Earlier this week, Martin MacDonald, inbound marketing director at Expedia EAN, in a post on his website titled “#GoogleGate – Can you Trust Google?,” embedded a voice mail recording a Google AdWords account manager unknowingly left for a client. Presumably thinking he’d…
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Google Provides FAQ About Authorship, From Blocking To No Mascots
Trying to get your head around Google authorship? The Google Webmaster Central blog has posted a new FAQ designed to provide some answers. What Qualifies For Authorship? What pages can have authorship applied to them? Criteria include the page actually…
Innovating In The B2B Search Space: Testing Geo Bid Multipliers
In a recent article in AdAge, Bert DuMars cites Forrester research which found that “only 11% of marketers set aside a specific budget for marketing innovation efforts, and only 9% make marketing innovation a part of every marketer’s budget.” I won’t go into how to secure…
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SMX East Keynote: Twitter VP Richard Alfonsi On “Now” Moments & The Conversation
On Twitter, there are many different “conversations” happening simultaneously. There are also particular moments — TV finales, sporting events, breaking news and more — where many people have all “tuned in” at once. Both types of conversations are opportunities…
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SearchCap: The Day In Search, August 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Without Fanfare, SEMPO Turns 10 Today marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade…
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Without Fanfare, SEMPO Turns 10
Today marks the 10th birthday of the Search Engine Marketing Professional Organization – SEMPO – formed to be a trade advocacy body for the search marketing industry. What’s a decade of the group produced? An annual industry survey. Beyond that, little that really seems to stand…
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