9 Things We Should Never Stop Doing in Link Building
A couple of months ago, I went on a little rant. (It happens sometimes; I’m looking into it.) I was overwhelmed by the responses that little column generated, with others picking up my rally cry to eliminate super shady link building practices. But commenters were also quick to point out that…
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Live @ SMX East: What Are The Most Important Search Ranking Factors?
Google tells us they make as many as 600 changes to their ranking algorithms every year. Some are major, typically named after disarmingly cute animals that can nonetheless severely damage or even destroy hard-won search result placement. Other changes…
Google Dwarfs Bing & Yahoo As Traffic Source For Major News Sites
Google is said to have about 65-70 percent market share of searches in the U.S., but for many publishers, Google’s share of incoming search traffic is much higher. That’s certainly the case with major news sites like Reuters, Mashable, Dallas Morning News, The Next Web and others that…
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SearchCap: The Day In Search, August 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com Last year, home improvement company HomeAdvisor.com…
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How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With HomeAdvisor.com
Last year, home improvement company HomeAdvisor.com underwent a monumental rebranding effort that included switching more than 10 million URLS from their previous company name to their new brand. With over $200 million in revenue at risk and thirteen y…
AdWords Test Accounts No Longer Require Application Requests
Google has updated the process for setting up AdWords Test Accounts. Test accounts are used by developers to execute AdWords API requests without serving ads or affecting actual account performance. Starting today, instead of having to complete a web f…
Apple Siri On Google Glass: “That Glass Is Half Empty”
The Verge noticed that if you ask Apple Siri about Google Glass, Siri will respond with some humorous responses. In short, if you activate Siri on your iOS device and say, “okay glass,” Apple Siri will respond in a witty way. Above are some of the responses in an animated GIF, but here…
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Cutting Edge Tactics at SMX Social Media Marketing to Maximize the Volatile Social Landscape
Facebook is changing the algorithm that dictates how your posts will show up – or not – in your followers’ news feed. Tumblr traffic is closing in on Twitter, but do brands know how to best take advantage of this growing opportunity? Vine registered users have tripled since June, boosting its spot…
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Crush The Competition With Hyper Local Listing Management!
In May 2012, Google partnered with Ipsos OTX Media CT to get a better understanding of U.S. smartphone usage. Their study revealed that 94% of smartphone users have looked for local information, and 90% took action as a result (called the business, walked into a store, redeemed a coupon, etc)….
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The CPA Trap & How To Avoid It
I guarantee I can reduce your cost-per-acquisition (CPA) on your SEM campaigns. How can I make such a bold claim? Simple: first, I create ad text that says “Get $1,000 free. Apply now!” Next, I create a landing page with a picture of a beautiful woman holding a pile of crisp bills and a…
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Privacy Groups Want Judge To Reject Google’s $8.5 Million Settlement Over Search Privacy Lawsuit
Last month, Google agreed to pay $8.5 million into a settlement fund over a class-action lawsuit by two searchers who accused the company of transmitting their personal information to third parties without their consent or knowledge that the informatio…
SearchCap: The Day In Search, August 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Says Goodbye to Bing Shopping, Hello Product Search With Rich Captions & Product Ads Today, Bing announced that Bing Shopping is being replaced by…
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Bing Says Goodbye To Bing Shopping, Hello Product Search With Rich Captions & Product Ads
Today, Bing announced that Bing Shopping is being replaced by Product Search, which simply integrates product results within Bing search results rather than in a separate destination. Unlike Google, Bing also continues to offer both paid and free ways …
Travelocity-Expedia Deal Gives Travel Search Its Yahoo-Bing Moment
Travelocity, one of the web’s longstanding travel search engines and online travel agencies, is getting out of the travel search business. The company announced a “strategic marketing agreement” yesterday with longtime competitor Expedia, which calls for Expedia to begin powering…
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Bing: Here’s 7 Ways Our Image Search Is Better Than Google
Microsoft’s Meenaz Merchant, Senior Program Manager at Bing, posted a behind the scenes look at why Bing is a better image search engine than Google. Here are the seven examples on scenarios on why Bing is better than Google with image search, as described on the Bing blog. (1) Entity…
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Search In Pics: Google Analytics Hippo, Google Shop & New Belgium Brewery
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. New Belgium Brewing Android Sign: Source: Google+ Android Backpacks:…
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Shatner’s Tweet Hints That He May Like Bing Just As Much As Bing Likes Captain Kirk
In a brief exchange on Twitter yesterday evening, the original Captain Kirk gave Bing a shout-out, recommending the Microsoft search engine could possibly enlighten a fellow Twitter user. William Shatner responded “I hear Google pr Bing helps with that problem” after @Andypops1 tweeted…
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Report: Google’s Not Provided Reached 49% & Much Higher In Technology Industry
BrightEdge has released a report showing that for the 8,400 brands they tracked over the last quarter, 49% of the queries collected did not provide (i.e. not provided) search query data due to Google’s secure search. 49% was the average, in fact, it is higher for the technology industry….
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Penalized & Sad: When To Abandon The Sinking Ship
Sometimes the captain can’t afford to go down with the ship, no matter the temptation or emotional investment. Every few weeks, I receive another hopeless phone call from another desperate webmaster. Since Penguin, I’ve seen more ships go down than I care to count. Websites that have delved…
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Google Expands Their Web Definitions
Google announced on Google+ that they have overhauled the web definitions interface and results adding a lot more meat and details to your definitions queries. The new options include an expandable box that contains additional synonyms, ways to use the…