Foursquare Now: Update Intros Location-Aware Alerts
Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push recommendations feature, initially to Android users and later to iOS. Based on the billions of check-ins, likes and and other social data Foursquare has accumulated, the updated app will…
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Doing Google PLAs? 4 Must-Know Facts
Despite their growing importance as a marketing channel for retailers, Google’s Product Listing Ads (PLAs) are fairly opaque compared to traditional paid search ads. Key metrics such as average position and impression share are not available via Google’s interface, and thus there is…
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Google Maps Launches Ground Truth Initiative In Russia & Hong Kong
Google Maps announced new updates to their Russia and Hong Kong maps today, launching a “Ground Truth” initiative to build more thorough maps for Hong Kong and a number of Russian cities, including Moscow, St. Petersburg, Novosibirsk and Yekaterinburg. According to Google’s…
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Participate in Our Audience Survey & Enter To Win A Ticket To SMX East
We’ve got a special request of our Search Engine Land readers. Please take our 2-minute audience survey! If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win a ticket to Search Engine Land’s – SMX East in New York City, October 1-3. With over 50 tactic-packed…
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Google’s Mobile Search Revenue To Top 30 Percent, Desktop To Fall To 43 Percent By 2015 [Forecast]
In its latest look at mobile ad revenues, eMarketer estimates Google is generating nearly one-fifth of its US advertising revenues from mobile search, coming in at 19.1%. In yet another indication of how fast the mobile ad market is growing, only two y…
6 SEO Challenges Every Business Owner & Marketer Must Contend With In 2014
There isn’t much left of this year. Companies that haven’t started planning their marketing strategy and budgeting for 2014 must begin soon. When it comes to online marketing, most businesses rely excessively upon Web analytics to decide what was (or wasn’t) effective. What they…
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Your Small Web Site Not Ranking Well In Google? Matt Cutts Wants To Know About It.
Google’s head of search spam, Matt Cutts, asked last night via Twitter for webmasters and SEOs to fill out a survey on the topic of small sites and Google rankings. Matt Cutts asked “if there’s a small website that you think should be doing better in Google, tell us more here. The…
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3 Paid Search Strategies For Maximizing Brand Equity In Retail
Paid search continues to be a highly effective channel for retailers, driving traffic and a profitable return on investment (ROI). In fact, retail advertisers invest more in paid search than almost any other industry. For the most part, search represen…
Live @ SMX East: Google Enhanced Campaigns – What We’ve Learned So Far
Earlier this year, Google announced Enhanced Campaigns, a significant update to AdWords, designed to simplify campaign management across multiple devices and to increase adoption rates of mobile advertising among small and medium sized businesses. And …
SearchCap: The Day In Search, August 28, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Gets 5,000 Reconsideration Requests Per Week Google’s head of search spam Matt Cutts announced in a recent video answer that Google receives about…
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Google Gets 5,000 Reconsideration Requests Per Week
Google’s head of search spam, Matt Cutts announced in a recent video answer that Google receives about 5,000 reconsideration request per week through Google Webmaster Tools. In January 2013, Google said they had taken manual action on 400,000 different web sites and averages about 5,000…
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Google Keyword Tool Is Officially Dead, Keyword Planner Gets Lukewarm Welcome
Lukewarm may be overstating it. If Twitter sentiment is any gauge, the SEM world has not exactly embraced Google’s new Keyword Planner, which as of yesterday officially replaces the Keyword Tool. Looking at tweets over the past 7 days, “Keyword Tool” yields a sentiment score of…
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Issue-Oriented Marketing: Maintaining Momentum During Congressional Recess
Many corporations and non-profit organizations use political and issue-oriented marketing to sway citizens’ votes on topics ranging from Internet sales taxes to food stamps. Some even work simply to get people to the polls. A familiar non-partisan example is Rock the Vote’s campaign,…
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Google Recognizes 50th Anniversary Of Martin Luther King’s “I Have a Dream” Speech
Today’s Google logo is a tribute to Martin Luther Kings Jr.’s historic “I Have a Dream Speech” that was given on August 28, 1963 to a crowd of 250,000 from the steps of the Lincoln Memorial. King’s speech was a call for racial justice and harmony, and became a defining…
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SearchCap: The Day In Search, August 27, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels To help advertisers track performance across multiple AdWords accounts, Google…
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SPONSOR MESSAGE: Enterprise Social Media Management Software 2013
As social media becomes integrated into your marketing, managing it becomes a greater challenge. Companies are finding social media management software to be the solution. All-new for 2013, our report examines the available social media management tool…
Google AdWords Adds Cross-Account Conversion Tracking & MCC Search Funnels
To help advertisers track performance across multiple AdWords accounts, Google announced cross-account conversion tracking and search funnel reporting. This is the first of several announcements about new cross-channel conversion tracking and attributi…
Chrome Getting Closer To Releasing New Tab Page
It looks like Chrome’s New Tab Page (NTP) may be available to everyone soon. While an experimental version was launched last December to a small selection of users, Chrome announced yesterday that they are continuing to test the new feature, and extending the number of beta users. In their…
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Retailers Promote Over 1 Billion Products With Google PLAs, Holiday Surge Expected [Marin]
Today, Marin Software release a new study that finds Google Product Listing Ads (PLAs) continue to see increased adoption among retailers. According to the study, over one billion products were being promoted through PLAs as of May 2013. PLA impression…
Global Issues Shift Global SEO & SEM Budgets Even Faster To Asia
It’s always interesting to contemplate how global events affect us, even in our own back yards — and turbulent times have definitely impacted online marketing budgets. An analysis of several hundred clients with online marketing initiatives spanning over 100 regions around the world…
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