Google’s Data Highlighter Adds Support For Book Reviews
Google has quietly added support for book reviews rich snippets with the data highlighter tool. Pierre Far from Google announced it on his Google+ page saying “you can now use Data Highlighter to tell us about pages on your site that have book reviews.” That means you can now mark up…
Please visit Search Engine Land for the full article.
Bing Tests Deep Links Within Search Box Results
Aaron Wall shared a picture on Twitter of a new experiment Bing is trying out by showing deep links directly in the search box results. When possible, Bing likes to show answers and structured data directly as you type in their search box. But this is …
4 LinkedIn Recommendations For The B2B SEO Professional
LinkedIn’s recent announcement about the redesign of LinkedIn Group pages has had me thinking much more about why B2B search marketers need to leverage this social media platform in support of SEO initiatives. According to the announcement, “there are more than 200 conversations…
Please visit Search Engine Land for the full article.
What It Takes To Create A Winning Mobile SEO Strategy: 5 Questions With Humana’s Mobile Manager
According to a study conducted by Pure Oxygen Labs earlier this year, Humana was one of only six top 100 Fortune 500 companies whose website met Google’s mobile SEO requirements. In light of Google’s focus on mobile, mobile SEO is something all companies should be considering –…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, September 3, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Dive Deep! Attend A Marketing Workshop At SMX East In NYC. Register Now! Join the most accomplished search marketer…
Dive deep! Attend a marketing workshop at SMX East in NYC. Register now!
Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Add an extra day of learning and sharpen your marketing skill set by attending one of six in-depth workshops offered on September 30. Choose from various SEO, AdW…
10 Questions To Ask Before You Hire a Customer Review Management Service
I have been doing a bit of work in the reputation management space as of late, and the subject of customer review management comes up a lot. There are probably hundreds of review management services out there, and it’s difficult to understand what makes one better than the other. With that in…
Please visit Search Engine Land for the full article.
9 Link Building Lessons We Learned As Kids
Do you remember the life lessons we learned as kids? Sayings like, “Treat others the way you want to be treated,” and, “Don’t count your chickens before they hatch,” were taught to us at a young age to guide us, help us make better decisions, and remind us to be nice…
Please visit Search Engine Land for the full article.
Live @ SMX East: Top Social Tactics For Search Marketers
Are you a search marketer who’s been tasked with taking on social media marketing for your firm or client? You’ve probably noticed that the chops and tactics you’ve developed for organic optimization or paid search campaigns are radically different from the techniques that social…
Please visit Search Engine Land for the full article.
Google Tablet Interface Tests Card Styled Layout
Google is reportedly testing a new tablet design and interface for their search results. Spotted first by Techno-Net, the new tablet design is going with that card style interface. So when you search, the results are laid out in boxes or cards of infor…
10 Reasons To Attend SMX East Next Month
Work in search or internet marketing? Your performance is likely measured by growing site traffic, sales and ROI. You’re asked to handle constant algorithm updates, evaluate new ad formats and platforms, and adjust to changing customer behavior. To stay successful, you need to know what’s…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, August 30, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: 10 Features Unique To Bing Ads That You Might Not Know About On the Bing Ads blog this week Marta Turek from Mediat…
10 Features Unique To Bing Ads That You Might Not Know About
On the Bing Ads blog this week Marta Turek from Mediative spotlighted several features offered in Bing Ads that are not available in Google AdWords. Most PPC practitioners spend more time in AdWords than Bing Ads, soit can be hard to keep up with the different features offered in Bing Ads. AdWords…
Please visit Search Engine Land for the full article.
Search In Pics: Google Glass Sign, Google Cargo Truck & Yahoo’s 30 Days Of Logos
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Dice: Source: Google+ Google Glass Neon Sign: Source: Flickr Google…
Please visit Search Engine Land for the full article.
SEO Ambiguity & Pattern Recognition
As search marketers, we constantly have to deal with ambiguity — whether trying to reverse engineer a Google algorithm or simply prioritize and forecast the impact of the SEO recommendations we’re making. In this article, we’re going to explore what drives SEO ambiguity. Spoiler…
Please visit Search Engine Land for the full article.
Is PageRank Finally Dead? It Seems To Be, At Least In The Google Toolbar
Want to know what the PageRank of a page is? The ability to easily do this using the Google Toolbar has gotten harder over the years, with the latest blow being no update in values for the past six months. The Google Toolbar is how non-tech savvy peopl…
Bing Ads Sneak Peeks Editor Updates, Acknowledges Burning Mac Version Question
Microsoft’s Ping Jen has posted a look at upcoming changes to Bing Ads Editor, the desktop tool for managing Bing Ads campaigns. The changes include an updated user interface (UI) and faster data uploading. The UI updates are designed to make the editor align with “what you’re…
Please visit Search Engine Land for the full article.
Twitter Now Shows Protected Tweets In Its Search Results, But Not All Can See Them
Twitter has made a small change in how it handles protected tweets in its search results. The company tweeted the news that some protected tweets will now be visible in search results — but they’ll only be visible to the user who has the protected account, and to that user’s…
Please visit Search Engine Land for the full article.
SearchCap: The Day In Search, August 29, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Foursquare Now: Update Intros Location-Aware Alerts Call it “Foursquare Now.” Today the company announced that it would begin rolling out a new push…
Please visit Search Engine Land for the full article.
SMX Social Media Marketing Agenda Posted – Register With Super Early Bird Rates!
Attend Search Engine Land’s SMX Social Media Marketing conference for two days of tactic-rich sessions on paid, earned, and owned social media. View the agenda here. All Access, Workshop, and Boot Camp passes currently available at our lowest Super Early Bird rates. Register now and save up…
Please visit Search Engine Land for the full article.