SEM For B2B Companies That See No Value In Search
Not every company sees the value of SEM in the B2B space. Companies that only do two or three deals per year based solely on lead nurturing will have no need to rank for keywords or for building site traffic. Selling any website services outside of des…
SearchCap: The Day In Search, September 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines In a recent video from Matt Cutts, Google’s head of…
Please visit Search Engine Land for the full article.
SPONSOR MESSAGE: Organic Links from Page One Power – The Link Builders You’ve Been Looking For
Page One Power is a link building firm dedicated to relevancy and transparency. Though our mission is to catapult you to the top of the SERPs, we’re more than just links. We’re real people. Our professional writers and researchers create high quality content for humans– not just…
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Google’s Cutts: Auto-Generated Content & Search Results In Our Index Violate Our Guidelines
In a recent video from Matt Cutts, Google’s head of search spam, Matt discussed a pretty obvious spam tactic that Google will take action on. The question was Does Google take action on automatically generated pages that provide no added value? The answer is, yes. Of course, Google is not…
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Changing Course In The New Linking World
In the wake of the Great Google Massacre (i.e., everything that’s happened over the past couple years since Google got serious), there are many sites that survived the carnage but aren’t as successful as they used to be — and they’re looking for ways to get back to where…
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SEO Reporting To Shift Your Bottom Line
PPC & CRO are heavily report-driven and have excellent data visibility, and as a result are generally better understood to be a tool rather than an end in itself. SEO, however, has often fallen into the reporting-for-reporting’s-sake trap and there have been some surprising stand-out reports…
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Live @ SMX East: Supercharge Your PPC Results
All advertisers recognize the value of PPC listings. But savvy advertisers go beyond the basic call to action and link to a landing page, making use of extensions that enhance the overall utility and attractiveness of ads in multiple ways. Extensions a…
Google Glass Gets Universal Search: News, Video, Sound Results & More
Google is giving Glass a taste of universal search results. The latest software update for Google Glass is out, and this one offers a significant expansion of the device’s search capabilities. Google sends out one major software update to Glass owners each month. The latest is known as XE9…
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SearchCap: The Day In Search, September 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Adds Automatic Authorship With Google+ Sign In Google announced an even easier way to get your picture into …
Google Adds Automatic Authorship With Google+ Sign In
Google announced an even easier way to get your picture into the Google search results by adding automatic author attribution through Google+ signin. Google has integrated Google+ Sign-In with Google’s authorship program. Now if you sign in to WordPress.com with Google, the the articles you publish…
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Foursquare Adds Menu Items To Search Capability
Foursquare has added the ability to search for particular menu items. The underlying menu data come from partners Locu and SinglePlatform, now owned by GoDaddy and Constant Contact respectively. The company says that there are more than 500,000 places and 43 million menu items that can be searched…
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Google’s Matt Cutts: Nofollow Links Won’t Hurt You Unless You Are Spamming At A Huge Scale
In a video released today on the Google Webmaster Help YouTube channel, Google’s head of search spam, Matt Cutts said typically links that are nofollowed can’t hurt your rankings in Google. That being said, while most cases are that links that have the nofollow attribute on them will…
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Future SEO: String Entity Optimization
Imagine the future of SEO — a future in which you forget about using keywords or their synonyms multiple times on a page. In the future, this will be obsolete. Search engines of the future will provide users with answers to their queries by internally verifying validated data that link to…
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Network with Your Marketing Peers at SMX East – October 1-3 in NYC
We’ve already highlighted the exceptional content and highly qualified presenters at SMX East. But there’s another aspect of the show that is just as important and valuable – networking. And with over 2000 delegates expected on-site, there are lots of people to network with! Keep…
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10 Tips For Using YouTube To Kill At Local SEO
Here’s a local search optimization tactic that is a staple in the repertoire of many professional SEOs: YouTube Optimization. It’s particularly effective in local search since relatively few businesses have created and published video promotions for themselves. Before launching into the…
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New “Concessions” From Google Seek To Avoid EU Antitrust Penalties
According to Reuters the European Commission (EC) says Google has submitted a new settlement proposal with “further concessions” in its bid to end the antitrust inquiry against the company. If the parties fail to reach agreement the EC has the ability to fine Google a percentage of its…
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Bing Details Four Ways Not To Build Links
Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Webmaster Blog, detailing four ways you do not want to build links to your site. The four ways not to build links by Bing include: (1) Blind Requests: Don’t simply mass or template email web sites blindly…
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Hacking Quality Score: How One Advertiser Got A Quality Score Of 8.8/10
In previous articles, I’ve discussed why I believe that Quality Score is so critical to PPC success. To illustrate the point in a more concrete way, I want to present a detailed case study of a WordStream client that is absolutely crushing its AdWords Quality Score. In this case study,…
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Bing Ads To Launch Excel Add-In To Streamline Campaign Management
In good news for PPC Excel enthusiasts, Bing Ads announced it is beta testing an Excel Add-In to manage campaign data and download and post directly to the Bing Ads data center. Here’s what the process will look like: Essentially users will have the option to use Bing Ads Editor or the Excel…
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SearchCap: The Day In Search, September 6, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing To Include Local Product Inventory In Search Results Yesterday Microsoft and Local Corporation announced a deal in which the latter’s Krillion local…
Please visit Search Engine Land for the full article.