Bing Tests Sub Secondary Level Deep Links In Search Listings
Bing is running an experiment with their deep links in the search results. Now Bing is testing displaying sub or secondary level deep links for some search results. That means that under a search listing that has deep links, you may see additional sub-…
4 Ways to Wash Away The Link Building Hate
This is a post from one link building nut to link building nuts everywhere. You know who you are. Link builders love building links — most of the time. But there are lots of reasons to hate it, too. If you hate link building and you’re a link builder, you’d better take a serious…
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SearchCap: The Day In Search, September 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Trends Gets “Trending Top Charts” To Show Interest Spikes; Hot Searches Go Back 30 Days What’s hot in search? Often, it’s the…
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Google Trends Gets “Trending Top Charts” To Show Interest Spikes; Hot Searches Go Back 30 Days
What’s hot in search? Often, it’s the same-old, same-old. That’s why Google Trends has added a new feature today, “Trending Top Charts,” to show interest areas that are spiking in popularity outside the norms. Most Searched For Vs. Trending For example, the Top Charts…
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Search Engine Land’s SMX East Begins Next Month – Register Now & Save!
New developments mean constant change for search marketers. Are you leveraging the right tactics & tools? Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes, the highest-level…
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Google Webmaster Tools Now Provides Broader & More Diverse Link Data
Google announced today that the link data within Google Webmaster Tools is much broader, more diverse cross-section of links. What does that mean? Well, instead of showing you links in alphabetical order, exported in “lexicographical order” – Google is now showing you sample links…
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Google Testing New Look For Mobile AdWords Ads
Keep an eye out for a new look Google is testing for mobile AdWords ads. In the screenshot below, you’ll likely first notice the new eye-catching yellow ad icon next to the display URL. The bright new label replaces the much more subtle “ad” that rests next to the “i”…
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8 SEO Cleanse & Recharge Ideas For Fall 2013
Whether you mark it by Labor Day or the Autumnal (Fall) Equinox, summer is coming to an end — which makes this a great time to give your website an SEO cleanse and recharge the old batteries. Here are 8 things you can do to strengthen quality. 1. Fix Errors Listed In Webmaster Tools Both…
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Live @ SMX East: Must-Have Local Search Tactics
Do you run a small business? Or do you provide search marketing services for companies who serve predominantly local customers? Then you know so-called “local search” is a unique beast in its own right, requiring different approaches for organic optimization, paid search and social…
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10 Bad Assumptions About SEM That Might Get You Fired — Part 2
It can be embarrassing to admit when you’ve been wrong. But that’s what I did in my last post where I listed the first 5 of the 10 bad assumptions about SEM that could have gotten me fired. Today, I admit even more blunders that I hope will help keep some of you out of […]
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10 Reasons Why Search Is In Vogue: Hot Trends In Semantic Search
Search is strongly featured in the all-important September issue of Vogue, which includes a 10-page layout of models wearing Google Glass, along with an in-depth feature on Yahoo CEO, Marissa Meyer, looking simply stunning and chic. Google Glass and th…
August Search Market Share Grinds To Standstill, Though Google & Bing Grow In Volume
Today comScore released US search market share figures for August. I’m tempted to say, “Nothing to see here folks, move on.” All the numbers are basically flat compared with July. There was almost no movement across sites; everybody’s in the same position as last month. A…
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SearchCap: The Day In Search, September 11, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Quietly Brings Back RSS Feed Option To Google Alerts The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve…
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Google Quietly Brings Back RSS Feed Option To Google Alerts
The Next Web reports Google has quietly added back the RSS Feed option to Google Alerts. I’ve confirmed the RSS Feed option has indeed returned at google.com/alerts. In early July, Google quietly dropped RSS delivery as an option for Google Alerts. I lost tons of the alerts I’ve set up,…
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Google: Unlinked URLs Are A Source For Indexing New Content
John Lincoln from Ignite Visibility spotted a Google Hangout where Google’s John Mueller confirmed that Google will use URLs or domain names within content that are unlinked, i.e. without an a href attribute, to discover and index new pages of content. John went on to add that typically no…
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Bing Ads Launches Google Enhanced Campaigns Compatibility Update, Tablet Targeting Stays, Still
Today Bing Ads launched the updates the company announced in June to make the platform more compatible with the changes Google ushered in with enhanced campaigns. The updates were implemented to support uploading of now-enhanced AdWords campaigns into …
Yelp Triples The Search Filters On Its iOS App
Yelp quietly made a pretty big expansion of its search capabilities on iOS within the past week. The company’s latest iOS app update included a new photo viewer, increased visibility of bookmarked businesses, improvements to review highlights … and about 15 new search filters that…
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Google’s Matt Cutts On What To Do If Your Site Was Hit By Panda
Google’s head of search spam, Matt Cutts posted a new video today talking about the Panda update. The question he tried to answer was, “what should a site owner do if they think they might be affected by Panda?” Matt’s short answer to the question is to make sure to write…
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Could You Walk In Google’s Shoes? Making Tough Calls With Search Listings
It’s pretty easy to sit back and slam Google for how you think it should make decisions when it comes to search listings. It’s much harder to actually make those decisions, when you have a deeper understanding of all the implications involved. To experience this better, here’s a…
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Live @ SMX East: Up Close & Personal With Google Glass
It’s Google’s latest “moon shot.” Google Glass. A wearable computer that offers hands-free access to both the consumption and creation of online content. Some say Glass changes everything, while others remain skeptical about Glass’ place in the digital future. This…
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