4 Ways To Avoid An SEO Disaster Of Monumental Proportions
I made a mistake. It was a classic SEO blunder. Don’t judge me — it was one that you (and almost every other SEO) has probably made as well. What did I do? I allowed a client to sign a contract without fully vetting them first. I didn’t ask the right questions, and I wasn’t…
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Local Businesses, Ensure Your AdWords Accounts Are On Target
Paid Advertising Platforms are growing exponentially on what seems like a weekly basis. What once was Keywords + Ad + Bid = Money has now become a full-time job. Bid adjustments, rules, remarketing, extensions, day-parting, local or geographic targeting, modified broad match, and more — the…
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SearchCap: The Day In Search, September 19, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Official: Google Rolling Out App Launcher, Flat Logo The testing is over. Google has confirmed its plans to add a n…
Official: Google Rolling Out App Launcher, Flat Logo
The testing is over. Google has confirmed its plans to add a new app launcher to the main Google navigation bar that will give users quicker access to other Google products. It’s the same grid-style app launcher that many users will already recognize from Android devices and Chromebook…
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Bing Ads Introduces Performance Comparison Graphs
The Bing Ads UI has long been plagued by obfuscation. Yes, there have been improvements such as the addition of performance trends and change history visualization, but there hasn’t be a way to compare performance data without downloading, formatting and analyzing reports on your own….
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Live @ SMX East: In-House SEO & Social Media – How To Work Together
Many in-house search marketers regard social media as an interesting, amusing, and possibly even useful channel. But quite often they regard their social media peers as younger, inexperienced siblings, who lack the sophisticated approaches and tools th…
SPONSOR MESSAGE: Gartner – A Marketing Analytics Framework for CMOs
In order to be effective and improve efficiency, CMOs require analytical insights to execute marketing decisions. In Gartner’s report: A Marketing Analytics Framework for CMOs, you’ll learn about the 9 measurements your CMO needs to understand and how to present the best analysis. This white paper…
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Study: Google Reviews Determine Local Carousel Rankings
Since the the launch of the Google “Local Carousel” in June, SEOs and marketers have been trying to reverse engineer the ranking variables that elevate listings into that hallowed ground. Mike Blumenthal offered a good early roundup of stories and analysis. Now Digital Marketing Works…
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Paid Search Drives Store Revenue… But How Much?
RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more…
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The End Of One-Size-Fits-All SEO Reporting
If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and run it by a few key stakeholders.” At first glance, that process likely seems to have worked pretty well…
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No Budget for SMX East? Register For A Free Expo+ Pass
Attend sessions on internet and search engine marketing presented by Google, Covario, Quantcast, and Page One Power. Be inspired by two keynotes. Meet over 40 leading solution providers. Participate in SMX Theater presentations and attend invaluable networking events. All for FREE – as long…
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MPAA: 82 Percent Of Searches Leading To Pirated Content Come From Google
The Motion Picture Association of America (MPAA) today accused Google and other search engines of playing “a significant role” in directing consumers to pirated movies and TV shows, with a special callout for the amount of Google searches that lead to infringing material. It’s the…
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With iOS 7, Siri Drops Google For Bing, Also Gains Twitter Search
Apple’s new iOS 7 mobile operating system officially rolled out today, and with it, the Siri assistant is finally out of beta. The most significant change to Siri is arguably that it no longer taps into Google for searches. As expected, a deal with Microsoft now makes Bing the default in…
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SearchCap: The Day In Search, September 18, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: What Makes You A Best In Class SEO? Survey Says… Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land…
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What Makes You A Best In Class SEO? Survey Says…
Today, at Conductor’s annual client summit, #C3NY, Director of Research and Search Engine Land contributor Nathan Safran unveiled research from a pool of over 380 enterprise search marketers and SEO professionals, analyzing common behaviors which lead to success. Three key areas where the…
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Google Adds Conversion Estimates To AdWords Bid Simulator
Bid Simulator, the AdWords tool that shows click, impression and cost estimates, now includes conversion predictions. The Bid Simulator displays estimates for both 1-per-click and many-per-click conversions you might have received with different bids. …
Bing Ads Expands To 5 Southeast Asia Countries
As of today, advertisers in Malaysia, Indonesia, Thailand, Philippines and Vietnam have access to Bing Ads. The roll out of Bing Ads means marketers in these countries can use one platform to advertise on both Yahoo and Bing. It also expands the geogra…
Secrets Of Successful B2B Remarketing Campaigns
Remarketing has been around for a few years on the display side of marketing, but has only recently picked up momentum and adoption on the paid search side. From what I’ve seen, remarketing is something that companies sometimes do really right… and other times do completely wrong. Here,…
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Bing Updates iPhone App With New Homepage Menu, Improved Sharing & More
Bing rolled out an update to its iPhone app late Tuesday night that features a new homepage menu, additional sharing options and improved syncing across platforms. Bing 4.1 for iPhone features a new homepage menu that’s accessible from the bottom of the app display. It offers quicker access…
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Lily Collins: 2013′s Most Dangerous Celebrity To Search For
Move over Emma Watson. Actress Lily Collins has taken the title as 2013′s most dangerous celebrity to search for online. McAfee, the security technology company, is out with its seventh annual most dangerous celebrities survey, which uses the company’s SiteAdvisor site ratings to…
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