Two Years Later, BitTorrent Now In Google’s Auto Completions
Over two years ago, Google removed BitTorrent from the instant search auto-complete search suggestions. Now, it appears that when you begin typing [bit…] into the Google search box, Google now shows BitTorrent as a search suggestion within Google Ins…
Study: 61 Percent Of Mobile Callers Ready To Convert
As a marketer if you’re not making it easy for mobile users to call you, you’re losing business. A new survey of 3,000 US smartphone users, conducted by IPSOS on behalf of Google, underscores the critical role of calls in the mobile path to purchase. Almost two-thirds (61 percent) of…
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Google Expands AdWords Conversion Window Settings
In a small but significant change, Google is doing away with the 30-day conversion window in AdWords. Now advertisers can customize the conversion window from 7 to 90 days. Extending the window up to 90 days is good news for marketers whose sales cycle…
Google May Have Penalized Another Major Link Network: Ghost Rank 2.0
Google has significantly penalized another underground link network over the weekend and we believe that one of the link networks targeted by Google is named Ghost Rank 2.0. A few weeks ago, Matt Cutts, Google’s head of search spam, tweeted “Thinking of ghost-related puns for a spam…
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Updates To Old Link Building Practices That Score Wins Today
Everyone is itching for new link building ideas. Google is getting smarter, and the game is getting harder. What worked five years ago — shoot, what worked last year — isn’t going to work today. Except, that’s not necessarily true. Sometimes, it’s not the tactic that…
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Global SEO And Localization Excellence – What Localization Really Is
Enterprise SEO marketers developing a global footprint see tremendous value in global SEO. Targeting greater performance from global search engines is a top priority for enterprise search marketers since it is a gateway to increase leads, conversions a…
Live @ SMX East: App Store Optimization
You’ve read the reports – apps are the new normal for people spending most of their online time on mobile devices like phones and tablets. Well, everyone else has read the reports as well, and getting people to pay attention to your app among the thousands of others competing for mobile…
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SearchCap: The Day In Search, September 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Ads Gets Extended Validation SSL Ceritificates & Two-Step Verification Process Bing Ads announced today that it has tightened account security measures…
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Bing Ads Gets Extended Validation SSL Ceritificates & Two-Step Verification Process
Bing Ads announced today that it has tightened account security measures by adopting extended validation SSL certificates for its website, and added a two-step verification process for users accessing Bing Ads via a Microsoft account. According to the …
SEO Companies Fined Over Fake Reviews
Several SEO companies have agreed to stop publishing fake online reviews, and will also pay penalties ranging from $2,500 to almost $100,000 as part of settlement announced today with the New York attorney general’s office. The AG’s year-long investigation ultimately caught 19 companies…
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Post-PRISM, Google Confirms Quietly Moving To Make All Searches Secure, Except For Ad Clicks
In the past month, Google quietly made a change aimed at encrypting all search activity — except for clicks on ads. Google says this has done to provide “extra protection” for searchers, and the company may be aiming to block NSA spying activity. Or possibly, it’s a move to…
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The PPC Experiment You Never Dare Run
A question that PPC account managers frequently have to deal with is, “Why are we paying for this traffic? Aren’t we going to get that traffic anyway?” It’s a fair question, even if it is completely annoying to hear for the twentieth time by the twentieth new accounting…
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Choose the SMX East Pass that Fits Your Needs, Budget and Schedule – Starts Next Tuesday!
Search Engine Land’s – SMX East conference kicks off October 1 in New York City. With over 50 educational sessions and keynotes, many networking activities and presentations from leading solutions providers, you’ll get the tactics and tools you need to exceed your marketing and sales goals….
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Survey: Quality Of Citations Matters More Than Quantity
At the start of August, David Mihm published the findings of the latest installment of the Local Search Ranking Factors Survey. This year, the breakdown & presentation of survey results has been taken to a new level. Ranking factors are grouped by signal type (e.g., Place Page Signals), then…
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Introducing the Newest SEM Agency – Google?
As Google continues to look for new monetization opportunities outside of its core AdWords and AdSense traffic, might it consider entering the SEM agency space? Though it sounds preposterous, history suggests that it might not be as crazy as it sounds. But let’s put history aside for a moment…
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Bing’s Page Zero Offers Deep Links & Shortcuts To Relevant Information Straight From The Search Box
Today, Bing released a detailed overview of its Page Zero experience, a new search feature that delivers deep links directly from the search box with shortcuts to relevant information associated with the search term. According to the announcement, the new feature gives “best”…
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SearchCap: The Day In Search, September 20, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics I’ve watched Microsoft fight Google in search for a very…
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When It Comes To Google, Microsoft’s Ballmer Is Still Fighting Old Battles With Old Tactics
I’ve watched Microsoft fight Google in search for a very long time. Bing has come a long way, and I’ve been pleased to see a strong competitor emerge. But Microsoft hasn’t actually hurt Google’s share. It’s only robbed from its partner, Yahoo. So how’s Microsoft…
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Trust In Search Ads Rises, Along With All Other Ads Except Newspaper [Nielsen]
A new Nielsen study on consumer trust in advertising shows trust in search ads has risen since 2007. Nearly half (48 percent) of consumer respondents now say they trust search ads, that’s up 14 percent since 2007. This is certainly good news for search advertisers. In more good news, with the…
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New Bing Ads Location Extension Features Roll Out To All US Advertisers
The added features Bing Ads introduced to Location Extensions in June are now available to all advertisers in the US. If you’re running mobile or local paid search campaigns, you’ll want to be sure your location extension data is comprehensive to take advantage of these features….
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