FAQ: All About The New Google “Hummingbird” Algorithm
Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far. What’s a “search algorithm?” That’s a technical…
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SearchCap: The Day In Search, September 26, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s Knowledge Graph Gets Smarter With Comparisons & Filters Google’s Knowledge Graph is a little smarter today with the addition of filters…
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Last Call: SMX East Conference Begins Next Tuesday – Register Now!
New developments mean constant change for search marketers. Are you leveraging the right tactics & tools? Join the most accomplished search marketers in the world at SMX East, October 1-3 in NYC. Check out the agenda, featuring three days of tactic packed sessions, keynotes, and invaluable…
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Google’s Knowledge Graph Gets Smarter With Comparisons & Filters
Google’s Knowledge Graph is a little smarter today with the addition of filters and a way to compare two Knowledge Graph items side-by-side. These are some of the Google search updates that the company announced today at a media event celebrating its 15th birthday, and explained in more…
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Google Reveals “Hummingbird” Search Algorithm, Other Changes At 15th Birthday Event
At a special event in the garage where Google was born, the company announced a new “Hummingbird” search algorithm is live and especially designed to handle complex queries. Google also announced a new design for tablets and phones, richer direct answers with comparison, a new song…
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Organic Vs. Paid: What $10 Million In Search Revenue For Hewlett-Packard Tells Us
It certainly isn’t the first look at the relationship between paid and organic search, but new a new study by Resolution Media and Kenshoo claims to put an end to the debate over whether paid search campaigns cannibalize organic revenue or add incremental value, even when organic visibility…
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Last Call – SMX East Starts Next Tuesday in NYC; All Access Conference and Free Expo+ Passes Available
Time is running out! Search Engine Land’s – SMX East conference begins next Tuesday in New York City. Register now to reserve your spot! The search marketing landscape changes almost daily, but your goals don’t. You strive to increase traffic, improve conversions and maximize your ROI. Invest…
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Google: SEO Problems, Solutions & Wishlists
When I was a little boy, my parents had an effective way of making me behave. They’d warned me that if I was rude, disobedient or messy, the bogeyman would come and get me. I never saw a bogeyman or even knew what one looked like — but my imagination ran wild over this terrifying…
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4 Paid Search Strategies To Advertise Your Entire Product Catalog
Over the last half decade, consumers have increasingly turned to search as an integral step in their purchase cycle. The convenience of online shopping, ability to quickly compare prices, and the wide selection of products and brands have fostered a hi…
Google’s Android App Updated With Google Now Improvements
Google has pushed out an update to its search app for Android devices that includes some improvements to Google Now cards among other things. The updates are available to Android 4.1+ users. They include immediate updates to the flight- and sports-rela…
Apple Maps Sends Two Users Driving Across An Airport Runway
Despite some observers saying that Apple Maps on iOS 7 is better than Google Maps, that’s definitely not the case for anyone trying to drive to the Fairbanks (Alaska) airport recently. As the Alaska Dispatch newspaper reported on Tuesday, Apple Maps has sent out-of-towners driving dangerously…
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For Google’s 15th Birthday, Search “Google In 1998″ For A Flashback
Google turns 15 this week — celebrating its official birthday on Friday. But it already is gearing up for the celebrations with a special easter egg. Search for “google in 1998,” and you’ll see how Google used to look back then, in the year of its birth. The head of…
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Surprise: Yahoo Maps Gets A Facelift, New Features
Shortly after she became Yahoo CEO Marissa Mayer declared (disappointingly) that she wasn’t going to invest in Local. In turns out that what she meant was she wasn’t going to go head to head with Google in Maps. Her predecessor Carol Bartz had outsourced maps (to Nokia) and she…
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SearchCap: The Day In Search, September 25, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page The integration of Google+ across Google…
Google Launches Hashtag Search, Shows Google+ Posts On Search Results Page
The integration of Google+ across Google properties continues in a big way today with the launch of hashtag search. Simply put, if you search Google for a hashtag, you might see Google+ posts using that hashtag to the right of the regular search results. Google’s Zaheed Sabur announced the…
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Google’s Matt Cutts: Google Does Not Penalize For Broken HTML
In a video published today by Google’s head of search spam, Matt Cutts – Google confirmed that they do not penalize sites that have broken or invalid HTML. Matt Cutts said, “so Google does not penalize you if you have invalid HTML, because there would be a huge number of web pages…
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Google AdWords Debuts Ready Image Ads: Enter A URL, Get IAB-Sized HTML5-Ready Display Ads
The latest roll-out from Google AdWords could dramatically change the number of advertisers running display campaigns — and whether anyone gets paid to make display ads anymore. While that might sound far fetched, the launch of Ready Image Ads introduces a slick new option for advertisers who…
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White Papers: Key To B2B Enterprise SEO Power
Enterprise marketers, particularly in the B-to-B space, often find content development a difficult proposition. The company’s thought leaders, although happy to pontificate, are often afraid of committing to a writing schedule – and the marketer, admi…
Google: BitTorrent Back In Auto Complete To Make Search “More Useful to People”
Yesterday we reported that after over two years of being missing, BitTorrent is back in Google’s auto completion results. That means, when you start typing the letters [bit] into Google’s search box, Google will offer an instant search suggestion of the term BitTorrent. Before…
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SearchCap: The Day In Search, September 24, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Two Years Later, BitTorrent Now In Google’s Auto Completions Over two years ago, Google removed BitTorrent from the instant search auto-complete search…
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