Search In Pics: Google Monorail, Android Land & Google’s Patio
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Monorail: Source: Google+ AndroidLand Grand Opening In India:…
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Bing SEO Ranking Factors 2013 Study By SearchMetrics
Searchmetrics has released their SEO ranking factors for Bing, Microsoft’s search engine, today. Similar to their Google ranking factors, Searchmetrics analyzed 10,000 popular keywords and 300,000 websites appearing in the top 30 search results and looked at how various factors correlated…
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Did Hummingbird Eat Link Building?
Panda squashed bad content. Penguin froze low-quality links. And now, did Hummingbird eat link building? Hummingbird wasn’t just another algorithm update. It was more a re-tooling, behind-the-scenes adjustment to make Google faster and smarter. And it most likely opens the door for a lot more…
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How To Use The Marketing Funnel For SEO & Inbound Marketing
This month, I’m going to discuss content marketing strategy as it relates to search engine optimization. A lot of businesses get this wrong by focusing too tightly on the sales parts of the marketing funnel. With PPC, Money Buys Placement Before I get into SEO, let’s examine PPC as a…
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SearchCap: The Day In Search, October 10, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users As of today, Facebook announced that it is completing the…
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Facebook To Retire “Who Can Look Up My Timeline By Name?” Search Setting For All Users
As of today, Facebook announced that it is completing the removal of its “Who can look up my timeline by name?” search setting. Users who still have access to it will begin seeing a reminder below their Facebook search bar that the setting is being retired. Last December, Facebook…
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Niagra Falls Photo Wins Bing Hometown Homepage Photo Contest
After asking users to submit photos of their hometown back in August, Bing announced today Prasad Karkera’s photo of the Niagra Falls has won its Hometown Homepage Photo Contest. Karkera’s photo was one of ten selected by Bing and then voted on via a public vote by Bing users. Taken…
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AdWords Smartphone CPCs Drop Sharply After Enhanced Campaigns Transition [RKG Report]
With two months of enhanced campaigns behind us, RKG’s Q3 Digital Marketing Report offers a look at the near-term impact of the roll-out on its client set, which includes 40 of the top 500 online retailers. Most metrics remained relatively stable, however the effects were seen in smartphones…
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Just 2 More Days to Save $300 on SMX Social Media Marketing – Register Now
SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Friday, October 11. Register now. Attend for: Exceptional content: 2 days featuring tactic-packed sessions 100% focused on paid, earned and owned social media Invaluable connections: Meet others like you and…
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New Google AdWords Interface Design And Logo Starts Rolling Out
Google has started rolling out a new logo and web UI design. The logo is now integrated into the navigation bar and the green has been stripped away. Rick Galan tweeted this screenshot: The new AdWords logo and menu reflect the move toward flat design that Google recently adopted with its flagship…
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5 Ways PPC Can Make You A Smarter Marketer
I’ve come to the conclusion that search marketing makes you super smart when you use it to its full potential. Obviously, one doesn’t get smart by being lazy, complacent or having campaigns run on autopilot. PPC smarts come from rolling up your sleeves and getting your hands dirty with…
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Google Hummingbird: When Evolutionary Becomes Revolutionary
The announcement of Google’s Hummingbird algorithm last month made quite a stir in the tech and SEO communities. In a blog post released the same day as the Hummingbird announcement, Google revealed some new features and ended the post with this: We’ll keep improving Google Search so it…
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The Top 7 Milestones Of Google Search
I think that I can confidently say that anyone reading this post has an intimate relationship with Google. After all, it’s one of the most important companies in the world and has helped to spearhead the Internet revolution — which is up there with invention of the wheel, the discovery…
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Google’s Matt Cutts: User Redirection Based On Location Is Not Spam
Google’s head of search spam, Matt Cutts, posted a video yesterday clearly stating the geo-location or redirecting users based on their location is not spam. Google will not consider a site that uses geo-location techniques as spam. What Google does consider spam is when you redirect…
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Google Now Cards Invade The New Google Maps
Google sure does love its new card-based information display. They’re the primary display for Google Now information. They’re part of Google’s new unified design on mobile devices. They’re how all information is displayed on Google Glass. They’ve been spotted in the…
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SearchCap: The Day In Search, October 9, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Bing Places Expands To Canada, UK Bing Places is finally available beyond U.S. borders. The company announced today…
Bing Places Expands To Canada, UK
Bing Places is finally available beyond U.S. borders. The company announced today that local businesses in Canada and the United Kingdom — and search marketing agencies that work with local businesses there — can use Bing Places to add and manage local business listings for inclusion in…
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Foursquare Gives iPhone Users Real-Time Recommendations & Rolls Out 2 New Search Features
Foursquare announced three new upgrades today. The location sharing app has extended its ‘Real-Time Recommendations‘ to iPhone users, and added two new search features: a ‘Nearby’ button and the ‘Friends at a Glance’ feature that displays most recent check-ins by…
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First Half Online Ad Revs $20 Billion: Search Biggest, Mobile Fastest Growing
The IAB has just released Q2 and first half 2013 online and mobile ad revenue figures. Total digital ad revenue in the US for 1H 13 was just under $20.1 billion (vs. $17 billion last year). Mobile represented 15 percent of the total. Search revenues we…