Advance Your Tactics & Skills; Attend SMX Social Media Marketing – Register Now to Save $200
Social media marketing is evolving at an incredibly rapid pace. With major developments coming daily, it’s difficult to sort through the opportunities. At SMX Social Media Marketing, we won’t just tell you what’s new. We’ll give you the tactics and strategies to benefit most from paid, earned and…
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34% Of Local SEOs Make Less Than $30,000/Year. Why?
As the local search industry evolves and becomes more complex, the role of local search consultants and agencies becomes more critical. Complexity is increasing across most areas of our fast-growing industry, which makes “local search” all the more confusing for local business owners….
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The New SEO — It’s About People, Intent, & Meaning
There are two ways to try and understand the future. One is to gaze into the misty depths of a magic crystal ball and guess what might happen. The other is to view facts from a coldly logical standpoint and draw verifiable conclusions from them. To mak…
4 Paid Search Strategies For Converting On-The-Go Customers
Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results. This shift in consumer behavior is redefining the approach advertisers…
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Google’s Starting To Enforce Smartphone Penalties: The Evidence
In June, Google announced it would be adjusting search rankings appearing on smartphones based on how well the site in question handled the mobile user experience. The company didn’t say exactly when these changes would be rolling out, but only said it planned “to roll out several ranking changes…
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SearchCap: The Day In Search, October 23, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yahoo-Microsoft Search Tensions On Public Display In Court Ruling Microsoft has essentially had to sue Yahoo to get…
Yahoo-Microsoft Search Tensions On Public Display In Court Ruling
Microsoft has essentially had to sue Yahoo to get the company to fully comply with the terms of their 2010 “Search Alliance” agreement. Yahoo under Marissa Mayer had sought to delay rollouts of Bing search results in Taiwan and Hong Kong, awaiting a new Microsoft CEO. Microsoft CEO…
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Matt Cutts At Pubcon 2013: Moonshots, Machine Learning & The Future Of Google Search
This morning Matt Cutts, head of Google’s webspam team, gave a keynote speech at Pubcon in Las Vegas. The keynote comes on the heels of a scathing day 1 keynote from Jason Calacanis who said that Google rules everything, that they were essentially evil. On Twitter yesterday Matt asked if…
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Why No PageRank Update? The “Pipeline” Is Broke & Google Isn’t Interested In Fixing It
We already knew Google wasn’t likely to update the PageRank meter in the Google Toolbar this year. The head of Google’s web spam team, Matt Cutts, reiterated today that this will stay the case and explained why. Google’s ability to update the toolbar is broken, and it’s not…
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Google Testing Huge Top Banner Ads For Branded Navigation Queries
Google has confirmed that they are testing incredibly large banner ad for specific branded queries. @SynrgyHQ posted an image on Twitter showing for the query [southwest airlines a huge “sponsored” ad at the top of the search results. A Google spokesperson confirmed this is a…
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New Foursquare Homepage Offers Context, Time-Sensitive Recommendations
In its continuing bid to become more useful and to differentiate from competitors such as Yelp and Google, Foursquare introduced a redesigned homepage this week. There’s a signed-in and signed-out experience. The major difference between the two is friend activity and personalization. The new…
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Google’s Music Knowledge Graph With YouTube, Google Now, New Carousel & More
Part of Google’s big birthday event & Hummingbird announcement, Google has made some serious strides to the knowledge graph. One such example was visible a week or so after the announcement, which was a major improvement and user interface change for musician related search terms. For…
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Schema.org – 7 Things For SEOs To Consider Post Hummingbird
Schema.org was launched on June 2, 2011, providing a structured data markup supported by major search engines. Since then, we have seen schema.org markup implemented on many websites; however, you usually only see it on the tech-savvy and gung-ho webmasters’ sites (or being generated by a…
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A Call To The SEO Industry: Stand Together For Useful Reporting
Want to measure organic traffic? Just take the number of Google Webmaster Tools clicks, average out the CTR by position across all of them, then take the broad match volume of all those terms (because that’s the only volume Google will give you), and then take your position and divide it by CTR and…
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Social Media Plugins: Are They Weighing You Down?
Many B2B companies use social media plugins on their websites to increase engagement and sharing of their content. According to AddThis, 14 million domains use the AddThis social plugin; another 2 million publisher sites use the ShareThis plugin. In fa…
Moz Launches Google Alerts For New Links Named “Fresh Alerts”
Moz announced the launch of a new link and SEO tool feature called Fresh Alerts. Fresh Alerts is kind of like Google Alerts but specifically designed for SEOs and marketers to keep track of not just new web mentions but also new links pointing to your site or a competitor’s site. Moz’s…
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Google+ Discontinuing Saved Search, Asks You To Bookmark Searches Instead
Google is quietly disabling the saved searches feature within Google+. For example, I have saved searches in Google+ for pictures that match the term [google] but now when you access it via the Google+ Circles drop down menu, Google returns a notice th…
Are Google Searches The Best Way To Highlight Discrimination Against Women?
The United Nations is continuing its admirable and proper work of highlighting discrimination against women around the world, but is using Google’s autocomplete feature the best way to do it? UN Women, a UN entity formed in July 2010 that focuses on gender equality and women’s rights,…
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SearchCap: The Day In Search, October 22, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats Today, Google announced a chan…
Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats
Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is…
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