Bing Ads Executives Share Plans To Make Bing A Better Ad Platform
Earlier this year, there were questions about where Bing would stand after CEO Steve Ballmer unveiled Microsoft’s reorganization plan in July. It turns out the move has been a good one for the search engine. Microsoft chose to give Bing an enterprise-wide embrace. The company is now…
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RIP, Ren Warmuz, Founder & CEO Of Trellian
Veterans of the SEO space will know the name Trellian, a long-time SEO tools company. Veterans may also remember at some of the early search conferences often seeing the Warmuz brothers walking around, Ren and David. Sad news today that Ren is no longe…
SearchCap: The Day In Search, November 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters Not interested in having Google encrypt and secure your searches? Well, now there is…
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Don’t Want Your Searches Encrypted? Add ?nord=1 To Your URL Parameters
Not interested in having Google encrypt and secure your searches? Well, now there is a way to stop Google from forcing you to search using Google SSL search. All you need to do is add ?nord=1 to the Google URL parameter. For example, searching Google f…
Bing, Twitter Renew Deal To Include Tweets In Search Results
Bing has announced a renewal of its long-standing deal with Twitter to include tweets in Bing’s search results. The Bing-Twitter partnership began in 2009 and was renewed in 2011. Tweets are primarily available and searchable at Bing’s social search page, bing.com/social, but…
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Search In Pics: Android Pumpkin, Googleween, LinkedIn Band & A LEGO Yoda
In this week’s Search In Pictures, here are the latest images culled from the Web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Android Halloween Pumpkin Figurine: Source: Google+ Minions, Wild Things,…
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Google, Android Makers Sued By Apple “Rockstar” Consortium Over Search, AdWords
Roughly two years ago Google and a consortium of companies competitively bid for the vast patent portfolio of bankrupt Canadian Company Nortel Networks. Google initiated the bidding with $900 million but ultimately was outbid by the Rockstar consortium, consisting of Microsoft, Apple, Blackberry,…
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Case Study: How Should You Be Using RLSAs?
If you were paying attention, you might recall that Google launched Remarketing Lists for Search Ads (RLSAs) at the end of June this year. Now that we’ve had a few months of experimenting with how to best make use of this feature, we’ve managed to come to some interesting preliminary…
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3 Tips To Fine-Tune Your Paid Search Program For The Holidays
With Black Friday and Cyber Monday around the corner, it is high time search marketers got their paid search program ready to scale up efficiently. In this column, I’ll outline and dive into three tips you should consider to get the most from the holidays in paid search. From my experience,…
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Free Tool ‘HowsThisLookin’ Allows Webmasters To Perform Remote Global Searches & View International Results Pages
Those internet marketers who work across multiple countries and languages may struggle with accurately tracking campaign performance in foreign countries. Webmasters can login to Webmaster Tools to filter search queries by country, but this doesn’t provide the full picture of what is…
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SearchCap: The Day In Search, October 31, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google Testing New AdWords Site Search Extension A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google,…
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SPONSOR MESSAGE: Market Intelligence Report-PPC Campaign Management Tools 2013
In this new report you’ll get updates on the current trends and issues in search campaign management and automation. Also get insight into the impact of Facebook and other social networks on search campaign management. Plus, profiles of the top 10 leading vendors and analysis of the impact HP and…
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Google Testing New AdWords Site Search Extension
A new flavor of AdWords form extensions has been spotted. It’s a site search box, and according to Google, this test is related to the drop-down navigation extension seen in August. Users can perform an internal site search of the advertiser’s web site right from the search results….
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Google App Indexing: Google Can Index & Link To Content In Your Android App
Google announced that they can now index the content within Android apps. The mechanism for doing so, they call, is app indexing. App indexing allows webmasters to connect pages from your web sites with specific content within your Android app. This en…
Bing Celebrates Halloween By Showcasing 6 Classic Hollywood Horror Movies On Its Homepage
To celebrate Halloween, Bing has turned it’s homepage into a horror movie homage with hidden links leading to search results for six classic scary movies, including The Amityville Horror, the original Halloween released in 1978, The Shining, Alfred Hitchcock’s Psycho, Friday the 13th…
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New Search Engine Indexes Thousands Of Radio Stations With Artist, Song, Genre & Show Search Filters
A beta version of RadioSearchEngine.com launched this week after more than a year in development. According to its creator Michael Robertson, the site is the world’s first radio search engine, “There are other directories of A-Z lists of radio stations, but this is the first search…
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Report: Basic Local Optimization Steps Boosted Google Visibility By 179 Percent
Digital agency and technology provider SIM Partners released a report (registration required) discussing how use of several basic Local SEO tactics can dramatically improve visibility on Google. The study involved 315 US business locations. These are not independent, small businesses. SIM Partners…
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No Trick: 2 Days to Save $200 on SMX Social Media Marketing – Treat Yourself & Register Now!
SMX Social Media Marketing Early Bird rates expire this Friday, November 1. Register now and save! Join us November 20-21 in Las Vegas for: Wicked-effective paid, earned and owned social media tactics that will frighten your competition. Expert speaker…
5 Conversion Tracking Tips For AdWords
Last month, I covered how to use call tracking for AdWords to shed some light on how to track phone calls as conversions. This month, I’d like to continue in that vein and share some more tips for tracking and optimizing by conversions, whether they are of the call or online variety. When I…
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20 Ways To Get Your Content In Front Of Early-Stage B2B Buyers
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce. The focus of the article centers arou…